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The Wireless Impact on Long
Distance Markets as Seen by the Sale of AT&T Wireless
press
release
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Segmentation
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BOONTON, NJ. February 26, 2004:
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Wireless calling plans have cut
long-distance minutes of use (LD MOUs) nearly in half over the past five
years, impacting the entire structure of the telecommunications industry
according to a new telecommunications market analysis report from The
Insight Research Corporation.
According to the Insight Research
study The Wireless Impact on Long Distance Markets, between 1998
and 2003, residential use of wireline LD declined by nearly half on a
monthly basis, while over the same five year period residential wireless
usage increased from nearly eight-fold.
“Cingular’s acquisition of AT&T
Wireless suggests this unprecedented migration of long distance minutes is
going to continue and wireless providers can count on an increasingly
larger share of the LD pie,” says Insight’s President Robert Rosenberg.
“Two factors underlie increased long distance calling via wireless:
first, residential customers are using wireless free nights and weekends
to make all types of calls (including long distance) and second, customers
are actually substituting the wireless services during peak hours for
wireline long distance service,” Rosenberg concludes.
The Wireless Impact on Long
Distance Markets examines the market shifts that
have impacted long distance and wireless calling patterns. This report
presents several metrics which track the dramatic shift in
telecommunications usage, including residential wireline LD MOU,
residential wireless LD MOU, the distribution by time of day of wireline
and wireless residential calls, call duration statistics, and prices.
An excerpt of The Wireless Impact
on Long Distance Markets market research report, the table of
contents, and ordering information are online by
clicking HERE.
This 14-page report is available immediately for $896 in Electronic form
(PDF). Reports can be ordered online; visit our Web site, or call
973/541-9600 for details.
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