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In 2009, US ethnic communities will spend $56.6 billion on telecommunications
services, accounting for nearly one-third of all residential telecom
expenditures, according to a new market research study from The Insight Research
Corporation. The largest minority group, Hispanics, representing 15.7 percent of
the total US population, will spend the most. The ability to tap into the
increased spending power of the Hispanic-American, African-American, and
Asian-American communities will be crucial to the survival of telecommunications
providers over the next five years.
Insight Research’s market
analysis study, “US
Hispanic Use of Telecommunications Services 2009-2014”, takes a
close look at the purchasing habits and telecommunications usage patterns of the
Hispanic segment of the US population. The study emphasizes that the US Latino
market tends to over-index in mobile content consumption. The study further
reports that 64.2 percent of all Hispanic respondents now have cell phones, that
Hispanics’ average monthly household expenditures on cell phone service was more
than 55 percent higher than the average household spend on wireline services,
and that they are avid users of mobile phone technology.
“The Obama presidential
campaign successfully tapped the power of technology to get out the
vote—especially in our minority communities,” says Robert Rosenberg, Insight
Research. “Our study demonstrates that Hispanics are one of the most social
groups online. There are over 20 million Hispanics online today, they continue
to grow faster than other groups, and they are more youthful, which makes them a
prime target for the newer 3G and 4G cellular services,” Rosenberg concluded.
“US Hispanic Use of
Telecommunication Services 2009-2014” examines spending and usage
patterns of US Hispanics for wireline, calling cards, cellular, and pre-paid
cellular services, and compares these spending patterns to those of the general
population as well as other minority segments, including Asian-Americans and
African-Americans.
An excerpt of this Hispanic
market research report, table of contents, and ordering information are online
at
http://www.insight-corp.com/reports/hisp09.asp . This 180-page report is
available immediately for $3,995 (hard copy). Electronic (PDF) reports can be
ordered online. Visit our website, or call 973/541-9600 for details.
For more information please
contact:
Ms. Kim Novak, Marketing Director
973-541-9600
kim@insight-corp.com |
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