|
Streaming video and music distributed across the
Internet, an IP TV network, or a mobile handset will generate nearly $70 billion
in network-derived and content-derived revenue into the US markets over the next
six years, according to a new market research study from The Insight
Research Corporation. Streaming media refers to the transmission of
digital audio and video files over an IP network or wireless network in real
time or on-demand, while prohibiting users from storing the files locally.
Insight’s
market analysis study, Streaming Media, IPTV, and Broadband Transport:
Telecommunications Carriers and Entertainment Services 2008-2013, describes
the technology and market forces underpinning the network-derived revenues
generated from distributing streamed content across the public Internet, content
distribution networks, cellular networks, or telco IP networks. The study also
estimates the revenue from the various types of content-derived revenues, along
with associated advertising revenue. The streaming market is expected to grow at
a compound annual rate of 29 percent over the next five years, driven by
on-demand audio, on-demand video, and the accompanying advertising revenue.
“The outlook for streaming media has never been
brighter. Questions surrounding consumers’ willingness to pay for content have
been dispelled by the popularity of satellite radio and iTunes,” says Robert
Rosenberg, Insight Research
president. “The forecasts that we present are conservative, and in-line with
current performance. If, however, per-stream costs drop faster than anticipated,
we have quicker acceptance of IPTV, or improvements in 3G delivery take place
faster than expected, it could blow the doors off of our forecasts, propelling
this industry into explosive growth,” Rosenberg continues.
Insight’s report examines the
following market drivers: licensing issues, broadband Internet access,
mass-market demand, and enterprise usage. Forecasts include revenues for the US
market by network services, including digital rights management (DRM), encoding,
and performance measurement; and by content services, including advertising,
music on-demand, Internet radio and video on-demand.
An excerpt of this research report, table of contents, and ordering information
are online at
http://www.insight-corp.com/reports/IPTV08.asp.
This 140-page report is available immediately for $3,995 (hard copy). Electronic
(PDF) reports can be ordered online.
For more
information please contact:
Ms. Kim Novak, Marketing Director
973-541-9600
kim@insight-corp.com
|
|
Telecom
Services in Vertical Markets 2007-2012 |
Telecom
Market
Research,
