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Hispanics and Other Ethnic
Markets To Spend One Out of Three Telecom Dollars by 2009, says Insight Research
press
release
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Report
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Market
Segmentation
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BOONTON, NJ.
April 12, 2004:
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Over $94 billion of the $288 billion
dollars spent on telecommunications services in 2009 will come from US
ethic communities, according to a new market research study from The
Insight Research Corporation. The ability to tap into the increased
spending power of Hispanic American, African American, and Asian American
communities will be crucial to the survival of telecommunications
providers over the next five years.
Insight Research’s market
analysis study, US Hispanic Use of Telecom Services 2004-2009, takes a
close look at the purchasing habits and telecom usage patterns of the
growing Hispanic segment of the US population. In the last census,
Hispanics surpassed the African-American population as the largest
minority group in the US, catching much of corporate America off guard.
“When you look at the purchasing
power that the Hispanic American, African American, and Asian American
communities will exert in the telecommunications industry in just a few
years, it can’t be business as usual,” says Robert Rosenberg, Insight
Research. “Wireless carriers who are spending millions on undifferentiated
advertising, and wireline carriers that will be engaged in fighting cable
MSOs for survival must refocus and succeed with the Hispanic American,
African American, and Asian American communities or they simply won’t
survive,” Rosenberg concluded.
US Hispanic Use of Telecom
Services 2004-2009 examines spending by US Hispanics on local, long
distance, ISP, wireless and pre-paid service, and compares these spending
patterns to the general population and to other minority segments
including Asian Americans and African Americans.
An excerpt of this Hispanic
market research report, table of contents, and ordering information are
online at
http://www.insight-corp.com/reports/hispanic04.asp. This
100-page report is available immediately for $3,995 (hard copy).
Electronic (PDF) reports can be ordered online; visit our Web site, or
call 973/541-9600 for details.
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