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Streaming video and music distributed across the Internet or directly to a
mobile handset is fast becoming a mainstream entertainment delivery
vehicle that will generate more than $27 billion in network-derived and
content-derived revenue into the US markets by 2011, according to a new
market research study from The Insight Research Corporation. Streaming
media refers to the transmission of digital audio and video files over an
IP network or wireless network in real time or on-demand, while
prohibiting users from storing the files locally.
Insight’s market analysis study,
Streaming Media, IP TV, and Broadband
Transport: Telecommunications Carriers and Entertainment Services
2006-2011, describes the technology and market forces
underpinning the network-derived revenues generated from distributing
streamed content across the public Internet, content distribution
networks, cellular networks, or telco IP networks. The study also
estimates the revenue from the various types of content-derived revenues,
along with associated advertising revenue. The streaming market is
expected to grow at a compound annual rate of nearly 32 percent over the
next five years, driven by on-demand audio, on-demand video, as well as
the accompanying advertising revenue.
“The US streaming media market has entered a growth phase, meaning it is
experiencing realistic and sustainable growth,” says Robert Rosenberg,
Insight Research president. “The forecasts that we present are
conservative and in line with current performance. If, however,
per-stream costs drop faster then anticipated, we have quicker acceptance
of IPTV, or improvements in 3G delivery take place faster than expected,
it could blow the doors off of our forecasts, propelling this industry
into explosive growth,” Rosenberg continues.
Insight’s report examines the following market drivers: licensing issues,
broadband Internet access, mass-market demand, and enterprise usage.
Forecasts include revenues for the US market by network services,
including digital rights management (DRM), encoding, and performance
measurement; and by content services, including advertising, music
on-demand, Internet radio and video on-demand.
An
excerpt of this research report, table of contents, and ordering
information are online at
http://www.insight-corp.com/reports/IPTV06.asp. This 124-page report
is available immediately for $3,995 (hard copy). Electronic (PDF) reports
can be ordered online.
For
more information please contact:
Ms. PJ Conger, Marketing Director
973-541-9600
pj@insight-corp.com |
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The 2006
Telecom Industry Review: An Anthology of Market Facts and Forecasts |
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