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Streaming video and music distributed across the Internet, an IP TV network, or
a mobile handset will generate more than $78 billion in network-derived and
content-derived revenue into the US markets over the next six years, according
to a new market research study from The Insight Research Corporation. Streaming
media refers to the transmission of digital audio and video files over an IP
network or wireless network in real time or on-demand, while prohibiting users
from storing the files locally.
Insight’s market analysis
study, Streaming
Media, IPTV, and Broadband Transport: Telecommunications Carriers and
Entertainment Services 2009-2014, describes the technology and market
forces underpinning the network-derived revenues generated from distributing
streamed content across the public Internet, content distribution networks,
cellular networks, or telco IP networks. The study also estimates the revenue
from the various types of content-derived revenues, along with associated
advertising revenue. The streaming market is expected to grow at a compound
annual rate of 27 percent over the next five years, driven by on-demand audio,
on-demand video, and the accompanying advertising revenue.
“Over the past seven years as
we’ve tracked the developments in streaming it has evolved from an esoteric
niche to a mainstream market” says Robert Rosenberg, Insight Research president.
“What we predicted way back when is coming to fruition. The advertising revenue
that long supported traditional TV is gravitating to this new medium, putting
downward pressure on traditional TV distribution schemes,” Rosenberg concluded.
Insight’s report examines the
following market drivers: licensing issues, broadband Internet access,
mass-market demand, and enterprise usage. Forecasts include revenues for the US
market by network services, including digital rights management (DRM), encoding,
and performance measurement; and by content services, including advertising,
music on-demand, Internet radio and video on-demand.
An excerpt of this research
report, table of contents, and ordering information are online at
http://www.insight-corp.com/reports/IPTV09.asp. This 158-page report is
available immediately for $3,995 (hard copy). Electronic (PDF) reports can be
ordered online.
For more information please
contact:
Ms. Kim Novak, Marketing Director
973-541-9600
kim@insight-corp.com |
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Carriers and
Ethernet Services |
Telecom
Market
Research,
