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New Devices
Move Internet Videos Off PCs And Into Homes, Changing TV Forever, says Insight
Research
press
release
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Quick
Links
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Report
Excerpt
Market
Segmentation
Table
of
Contents
Pricing
Information
Download the Executive Summary |
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BOONTON, NJ.
July 23, 2008:
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Recent
Reports
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Until recently, there has been
a chasm between PC video and home television viewing. A welter of devices,
however, will soon be bridging that divide and will bring Internet video onto
the home screen—forever changing the economics of home entertainment, says a new
market research study released by the Insight
Research Corporation. The lynchpin in this home entertainment revolution will be
the devices connecting the Internet to television screens. Satellite and cable
set top boxes, wireless handsets, digital adapter boxes, audio/video players,
game consoles, IPTV set top boxes offered by telephone companies, and various
video recording and playback devices will be included.
According to the report,
“Internet Video & The Next-Gen Set Top Box: A Revolution in Access
Devices ,
2008-2013”, these new home gateways to the Internet will
break the bonds that tied together the aggregation and distribution functions
performed by the cable and broadcast TV networks—because Internet access reduces
the barriers to entering the distribution business to almost zero. If
distribution of content is easy and nearly free, the formerly entwined
relationship of entertainment aggregation and distribution provided by cable and
broadcast networks comes loose, and the advertising revenue that long supported
it moves to an Internet model of clicks and counts.
“The walled garden of the cable and broadcast TV
networks is going to start to disappear over the next 36 months as more and more
video entertainment becomes accessible to these Internet-enabled entertainment
gateway devices,” says Insight
Research president Robert Rosenberg. “We are projecting that revenue from
Internet video content and advertising will grow at a compounded rate of nearly
50 percent over the next five years as this market takes off,” Rosenberg
concluded.
A free report excerpt, table of contents, and
ordering information for “Internet Video & The Next-Gen Set Top Box: A
Revolution in Access Devices,
2008-2013” can be found online at
http://www.insight-corp.com/reports/settop08.asp. The full, 116-page report
is available immediately for $3,995 (hard copy). Adobe Acrobat (PDF) report
licenses are also offered. Visit our website or call (973) 541-9600 for details.
For more information please
contact:
Ms. Kim Novak, Marketing Director
973-541-9600
kim@insight-corp.com |
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