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Presence-Based Services Including Instant
Messaging and Push to Talk Will Reach Nearly $23 Billion in 2007, Says Insight
Research Corp.
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BOONTON, NJ.
July 26, 2007:
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Recent
Reports
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The worldwide market for
presence-based telecommunication services, including Instant Messaging (IM) and
Push-to-Talk (PTT), is expected to reach nearly $23 billion in 2007 as an ever
increasing number of cellular and wireline carriers provide customized services
predicated upon the availability of their end-users. According to a new market
research study from The Insight
Research Corporation, presence-based telecommunication services such as IM and
PTT are wildly popular in Asian countries. Carrier revenue from usage of
presence-based services in Asia is nearly double North American revenue.
Insight
Research’s market analysis study, entitled “Presence
Based Services Market 2007-2011”, notes that presence-based services are
part of a worldwide push by carriers to create new IP-enabled services for
consumers and business users. The study notes that consumers of mobile and fixed
line telecommunications services are adopting presence based services along with
other IP-enabled services such as video telephony, fixed-mobile convergence,
file sharing, streaming, and location based services.
“Presence-based services are
all about saving time and effort, so both consumers and businesses see value in
these applications,” says Robert Rosenberg, Insight
Research. “Over the past year carriers from Europe, Asia, Latin America
and the US got together to foster standards for mobile IM interoperability, so I
think it’s safe to assume this is not being viewed as just a teen toy. IM and
PTT are business tools, and we see this market continuing to grow as more
businesses recognize the utility of these applications,” Rosenberg concluded.
An excerpt, table of contents,
and ordering information for “Presence Based Services Market 2007-2011” market
analysis study are available online at
http://www.insight-corp.com/reports/ipappspbs.asp. This 51-page report
is available immediately for $795 (hard copy). Electronic (PDF) reports can also
be ordered online. Please visit our website, or call 973-541-9600 for details.
For more information please
contact:
Ms. PJ Conger, Marketing Director
973-541-9600
pj@insight-corp.com |
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Presence Based
Services Market 2007-2011 |
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Location Based Services,
2007 - 2011 |
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Carrier Ethernet Services 2007 - 2012 |
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Residential Video Telephony
Service Market 2007 - 2011 |
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