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The top 11 cable operators
continue to grab share of the residential phone markets, a move that will cost
the incumbent phone companies nearly eight billion dollars over the next five
years, says a new market research report from Insight
Research Corp. The incumbent phone companies are expected to lose more than
three million residential phone lines to cable competitors by the close of 2007
alone, and nearly 17 million residential phone lines over the next five years,
according to the new research study.
According to Insight’s
newly-released market analysis report,
Residential Telephony,
2007-2012, competition between phone companies and cable operators has
accelerated in the last year, entering a highly competitive phase. While the
telephone service offered by cable companies is relatively new to the market, a
large number of customers have already been enticed by the cost savings and
highly attractive bundles of video, voice and data service.
“The top cable operators are
adding new phone line customers at a very rapid rate because they are pricing
their introductory bundles very aggressively,” says Robert Rosenberg, President
of Insight. “Insight
Research overlaid the footprints of the 11 largest cable operators onto the
operating areas of the 12 largest phone companies, analyzed the bundles offered
by the cable companies, and estimated the line and revenue losses to the phone
companies. The resulting data did not paint a pretty picture for the phone
companies,” Rosenberg concludes.
The phone companies detailed
in this study include Alaska Communications Systems (ACS), AT&T (with
BellSouth), CenturyTel, Cincinnati Bell, Citizens, Embarq, Hawaiian Telecom,
Iowa Telecomm Services, Qwest, TDS, Verizon, and Windstream. The cable
companies detailed in this study include Bright House, CableOne, Cablevision,
Charter, Comcast, Cox, GCI, Insight, Mediacom, Suddenlink, and Time Warner.
A free report excerpt, table
of contents, and ordering information is available online at
http://www.insight-corp.com/reports/cable07.asp. This 103-page report is
available immediately for $3,995 (hard copy). Adobe Acrobat (PDF) report
licenses are also available.
For more information please
contact:
Ms. PJ Conger, Marketing Director
973-541-9600
pj@insight-corp.com |
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Residential Telephony, 2007-2012 |
Telecom
Market
Research,
