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Push To Talk and Instant Messaging Revenue Will Top $16 Billion in 2009, Says
Insight Research Corp.
press
release
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Report
Excerpt
Market
Segmentation
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Download the Executive Summary |
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BOONTON, NJ.
December 4, 2008:
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Recent
Reports
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The worldwide market for
presence-based telecommunication services, including instant messaging (IM) and
push-to-talk (PTT), is expected to exceed $16 billion in 2009, as an ever
increasing number of cellular and wireline carriers provide customized services
predicated upon the availability of their end-users. According to a new market
research study from The Insight
Research Corporation, presence-based telecommunication services such as IM and
PTT are wildly popular in Asian countries. Carrier revenue from presence-based
services is nearly 25 percent greater in Asia than North America.
Insight
Research’s market analysis study, entitled
“Presence Based Services Market
2008-2013”, notes that presence-based services are part of a worldwide push
by carriers to create new IP-enabled services for consumers and business users.
The study notes that consumers of mobile and fixed line telecommunications
services are adopting presence-based services along with other IP-enabled
services such as location based services, fixed-mobile convergence, file
sharing, streaming, and video telephony.
“Presence-based services are
all about saving time and effort, so both consumers and businesses see value in
these applications,” says Robert Rosenberg, president of Insight
Research Corp. “Carriers from Europe, Asia, Latin America and the US got
together to foster standards for mobile IM interoperability, so these services
are no longer being viewed as just teen toys. IM and PTT are also business
tools, and we see this market continuing to grow as more businesses recognize
the utility of these applications,” Rosenberg concluded.
An excerpt, table of contents,
and ordering information for “Presence Based Services Market 2008-2013”
study are available online at
http://www.insight-corp.com/reports/pbs08.asp.
This 130-page report is available immediately for $2,195.00 (hard copy).
Electronic (PDF) reports can also be ordered online. Please visit our website,
or call 973-541-9600 for details.
For more information please
contact:
Ms. Kim Novak, Marketing Director
973-541-9600
kim@insight-corp.com |
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The 2009
Telecom Industry Review |
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Location Based
Services, 2008-2013 |
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The Future
of Telecom, 2008-2013 |
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Private Line, 2008-2013 |
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