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What
Digital Divide? Hispanic and Asian Households are More Likely to be Online
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BOONTON,
NJ. February 15, 2001:
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Hispanics and Asians in America are more likely to be online at
home than Caucasians and African-Americans, and over the next five
years their Internet penetration rates will grow several times faster
than the rest of the population, says a new market research report by
Insight Research.
According
to Insight’s report Web Portals, ISPs, IP Telephony and the Ethnic
Consumer: Bridging the Digital Divide, the rapidly growing
ethnic population represents a substantial opportunity for ISPs and
Web portals that can attract these consumers with in-language,
in-culture messages and specialized content. By 2005, U.S. ethnic groups will spend $3.1 billion on Internet
access, a staggering amount that is nearly equal to the $3.3 billion
total U.S. Internet access market in the year 2000.
“This is not to say targeting ethnic communities is a sure-fire bet,” says Insight president Robert Rosenberg.
“If Web portals are too narrowly focused, overdeveloped, and
undifferentiated from their competitors, they too can fail. But when ethnic sites go beyond in-language translations and
move in the direction of cultural interest to address the special
communities they serve, they have the potential to induce a loyalty
not usually associated with more generic Web sites.”
Web Portals, ISPs, IP Telephony and the Ethnic
Consumer: Bridging the Digital Divide
profiles the ethnic
Internet user, forecasts the growth of Internet penetration and access
revenue through 2005, and reveals successful portal strategies. A
free report excerpt, table of contents, and ordering information is
online at ../reports/ethnicisp.asp
This 130-page report is available immediately for $5,795 (hard
copy). Adobe Acrobat (PDF)
report licenses are also available; visit the Web page above or call
(973) 541-9600 for details.
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US
Hispanic Use of Telecom Services 2002-2007
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Telecom
and Ethnic Groups: Uses of Local, Long Distance, and Wireless Services in
Ethnic Communities
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Small
Business Telecom: Opportunities in the Women- and Minority-Owned Small
Business Marketplace
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Private
Line Services
2003-2008
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Insight
Research,
founded
in
1990,
is
a
highly
respected
source
for
telecommunications
market
research
and
strategic
analysis.
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Donna
Savino
at Insight Research
973-541-9600
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Telecom
Market
Research,
