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"Bridging
the Digital Divide" Web Seminar on March 21 Shows More Ethnic Households
are Online
press
release
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BOONTON,
NJ. March 12, 2001:
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More Hispanic and Asian households in America are online than Caucasian and
African-American households, according to a recent report by The
Insight Research Corporation, a leading telecommunications market
research firm. On March
21, 2001 at 1:00pm (EST), Insight Research will host a free web seminar
presenting the growth of Internet use by ethnic households and how
carriers and ISPs can successfully target this rapidly growing
consumer group.
Insight’s
Vice President of Ethnic Research, Reynaldo Caudillo, will present
highlights from the new market research study, Web
Portals, ISPs, IP Telephony and the Ethnic Consumer. Internet penetration among Hispanic, Asian, and
African-American households will be discussed, along with estimates of
total ethnic consumer spending on telecommunications services. According to the report, the ethnic population represents a substantial
opportunity for carriers and ISPs that can attract these consumers
with in-language, in-culture messages and specialized content.
To demonstrate the success of marketing to ethnic consumers online,
Insight has invited David Perez, president of Lumina Americas, Inc.,
to present a case study of ComidaKraft.com. Lumina Americas, an
e-business solutions provider, positions ComidaKraft.com as a unique
online brand that integrates offline strategies with online media to
target the Hispanic marketplace.
An excerpt of Insight’s report, Web Portals,
ISPs, IP Telephony and the Ethnic Consumer,
is available online at www.insight-corp.com/ethnicisp.asp.
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US
Hispanic Use of Telecom Services 2002-2007
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Telecom
and Ethnic Groups: Uses of Local, Long Distance, and Wireless Services in
Ethnic Communities
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Small
Business Telecom: Opportunities in the Women- and Minority-Owned Small
Business Marketplace
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Private
Line Services
2003-2008
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Insight
Research,
founded
in
1990,
is
a
highly
respected
source
for
telecommunications
market
research
and
strategic
analysis.
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Donna
Savino
at Insight Research
973-541-9600
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Telecom
Market
Research,
