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Easy to Build, Quick to Deploy, Mashups Apps To
Generate More than $100 Billion For Telcos Over the Next Five Years, says Insight Research Corp.
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release
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Report
Excerpt
Market
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BOONTON, NJ.
August 17, 2010:
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Recent
Reports
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In 2010, telecommunications
carriers worldwide are expected to generate just over $1 billion in new revenue
by helping build and deploy mashups, according to a new market research study
from The Insight Research Corporation. The term “mashup” (first used to
describe the smart mixing of disparate musical tracks to create a new
entertainment experience) in telecommunications has come to mean quickly
integrating connectivity, data, applications, and decision-making components in
order to produce a completely new recipe for a service or application that is
more attractive than the sum of its parts.
Insight Research’s market
analysis study,
“Mashups in Telecommunications, 2010-2015” found that the ability to
quickly combine disparate, existing applications or services in a way that will
yield a composite, coherent solution to a need or demand in an agile and
economical way will produce revenue growth for carriers in excess of 100 percent
per year over the next five years. Such spectacular revenue growth is a result
of the industry’s greater openness and standards that, for the first time, make
it possible to easily and quickly join existing resources to construct mashup-type
applications.
“Mashups are all about
reusability, which is a magical word in any business context,” says Robert
Rosenberg, Insight Research. “Mashups represent the democratization of
application development process. AT&T, BT, Vodaphone and IBM are already on
board, while Google and Microsoft are taking a somewhat different tack,”
Rosenberg concluded.
“Mashups in Telecommunications, 2010-2015”
segments the markets into data transfer and the access royalty revenue
opportunities for wireline versus wireless carriers and further disaggregates
the opportunities by various carrier-enabled applications components including
social networking; location based services; presence services; VoIP; messaging;
Software as a Service, conferencing; and streaming.
An excerpt of the “Mashups
in Telecommunication,s 2010-2015” market research report, table of contents,
and ordering information are online at
http://www.insight-corp.com/reports/mashup10.asp. This 168-page report is
available immediately for $3,995 (hard copy). Electronic (PDF) reports can be
ordered online. Visit our website, or call 973/541-9600 for details.
For more information please
contact:
Ms. Kim Novak, Marketing Director
973-541-9600
kim@insight-corp.com |
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Marketing Dept.
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973-541-9600
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