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US
Hispanics Spending $20 Billion on Telecom
press
release
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Report
Excerpt
Market
Segmentation
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BOONTON,
NJ. August 26, 2002:
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US Hispanics will
spend over $21.3 billion on local, long distance, wireless and Internet
services this year, representing over 40 percent of the lucrative ethnic
telecommunications consumer market, according to a new report by Insight
Research.
Insight’s new
report, US Hispanic Use of Telecom Services
2002-2007, reveals that US
Hispanics constitute a larger, more geographically dispersed, and more
affluent market than previously believed, and capturing this market can
prove pivotal to the future success of telecom marketers.
Multicultural marketing campaigns that promote products and services
specifically targeted to the Hispanic market have become an essential
element for carriers looking for growth opportunities in an otherwise
stagnant telecom market.
“Telecom companies
need to make significant changes to their marketing strategies to
accommodate the ethnic shift in the US population,” says Robert
Rosenberg, president of Insight. “In-language advertising and
bilingual support are the basic fundamentals, but a thorough understanding
of the cultural nuances and consumer behaviors of the Hispanic community
will allow carriers to penetrate this market in a significant way.”
US Hispanic Use of
Telecom Services forecasts telecom expenditures for local, long distance,
wireless, and Internet services in three major ethnic communities:
African-American, Asian, and Hispanic. The report also reports
selected Census 2000 findings, examines consumer characteristics of the
Hispanic population, and summarizes targeted offerings from major telecom
companies.
A free report
excerpt, table of contents, and ordering information is online at www.insight-corp.com/ushispanic.asp.
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Web
Portals, ISPs, IP Telephony & the Ethnic Consumer: Bridging the
Digital Divide 2000-2005
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Telecom
and Ethnic Groups: Uses of Local, Long Distance, and Wireless Services in
Ethnic Communities
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Small
Business Telecom: Opportunities in the Women- and Minority-Owned Small
Business Marketplace
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Optical
Networks:
DWDM
and
SONET
2003-2008
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Grid
Computing
2003-2008
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Links
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Current
Press
Releases
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Insight
in
the
News
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NewsFirst
Telecom
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Insight
Research,
founded
in
1990,
is
a
highly
respected
source
for
telecommunications
market
research
and
strategic
analysis.
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| Contact
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Donna
Savino
at Insight Research
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Telecom
Market
Research,
