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Cable Telephony: The Threat to Small Business ILEC Markets 2007-2012

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Report Excerpt

Market Segmentation

Table of Contents

Press Release

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Cable companies have been on a fast track, upgrading their networks to provide integrated digital video, high-speed data and voice services—which means incumbent telcos now face stiff competition from cable operators aiming to supply  small enterprise customers with a bundled services. With competitors like Cox Communications, CableVision, Comcast, Charter, Time-Warner, and other top-tier cable operators launching telephone services to small business, the ILECs face a situation comparable to what AT&T faced in the years just after Divestiture.

In this new research study, Insight examines a highly accessible (and lucrative) market for cable’s value-added services. TV ad insertions for cable telephony services are targeted at some 73 million cable customers, and take rates for telephony offers have approached 20 percent in some markets. In this report, Insight Research analyzes the telephony and enhanced services that cable providers currently offer small businesses using four delivery options: standard telephony, channelized HFC, dedicated modem and shared modem service. Based on this examination, Insight quantifies the addressable market opportunity for cable companies in two-way capable cable markets, and measures the competitive risk they pose to the incumbent telephone carriers located within the cable systems’ service areas.


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    Report Excerpt

    1.1 Cable Telephony and Broadband Services for the Small Enterprise

    Competition is already fierce between the providers of residential telephone and broadband data services, but the competition for the small enterprise market is just beginning to heat up. INSIGHT Research defines the small enterprise segment as businesses with less than 100 employees. On a per-customer basis, revenue associated with providing a small enterprise with data and voice services can generate three to four times the revenue of the residential customer buying a bundle of voice, data, and video services.

    The local exchange carries (LECs) and the cable television multiple system operators (MSOs) have seen a surge in their subscriptions to bundled telephone and data services in the last year. Current estimates place the subscription to broadband services at more than 50 million....

    Download the Free Executive Summary


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    Market Segmentation

     

    By Carrier

    ILECs   MSOs
    AT&T   Armstrong
    Bellsouth Atlantic Broadband
    Centurytel Blue Ridge
    Cincinnati Bell Brighthouse
    Citizens Telecommunications Buckeye
    Embarq CableOne
    Hawaiian Telecom   Cablevision
    Iowa Telecomm Services Charter
    Qwest     Comcast
    TDS        Cox
    Verizon   GCI
    Windstream   Insight
      Knology
      Mediacom
      Midcontinent
      Millenium
      Northland
    Suddenlink (Cebridge)
    Time Warner
    WOW!

    By Enterprise by Industry Sector
           Retail Trade
           Health Care and Social Assistance
           Finance and Insurance
           Accommodation and Food Services
           Wholesale Trade
           Professional, Scientific and Technical Services
           Administrative, Support, Waste Management and Remediation Services
           Manufacturing
           Construction
           Other Services (except Public Administration)
           Real Estate, Rental and Leasing
           Transportation
           Management of Companies and Enterprises
           Educational Services
           Information
           Arts, Entertainment, and Recreation
           Utilities
           Mining
           Undefined
           Agriculture, Forestry, Fishing and Hunting

    Small Enterprise Lines by Sector
           Medium and Large Enterprise Lines by Sector
           Small Enterprise Lines Losses/Gains by Carrier
           Small Enterprise Revenue Losses/Gains by Carrier

    By Cable Company
           Line Potential By Sector By Employee Size
           High Speed Internet Offer
           Telephony Offer

    By LEC
           By MSO Competitor: Number of Small Businesses and SE Lines


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    Table of Contents

     

    Chapter I
    EXECUTIVE SUMMARY
    1.1 Cable Telephony and Broadband Services for the Small Enterprise
    1.2 The Small Enterprise Market for High-Speed Data and Voice

    Chapter II
    CABLE NETWORK TECHNOLOGY
    2.1 Development of the CATV Network
           2.1.1 Traditional Coax Network
           2.1.2 HFC
                 2.1.2.1 HFC Components
                 2.1.2.2 HFC Topology
    2.2 Circuit Switched Cable Telephony
    2.3 Circuit Switched With Hybrid IP Networks
    2.4 IP Cable Telephony
          2.4.1  Data over Cable Service Interface Specification (DOCSIS)
                2.4.1.1 DOCSIS 1.1 & 2.0
                2.4.1.2 DOCSIS 3.0
          2.4.2 PacketCable
                2.4.2.1 PacketCable 1.1 & 1.2
    2.5 Cable IP Telephony Implementation Issues
           2.5.1 Primary Line Service/E911
           2.5.2 Communications Assistance for Law Enforcement Act (CALEA)

    Chapter III
    TELCO BROADBAND TECHNOLOGY IMPLEMENTATION
    3.1 Digital Subscriber Line (DSL)
    3.2 Fiber to the Premise (FTTP) Architecture

    Chapter IV
    THE SMALL ENTERPRISE MARKET DEMOGRAPHICS
    4.1 Classification of Businesses
          4.1.1 Agriculture, Forestry, Fishing and Hunting
          4.1.2 Mining
          4.1.3 Utilities
          4.1.4 Construction
          4.1.5 Manufacturing
          4.1.6 Wholesale Trade
          4.1.7 Retail Trade
          4.1.8 Transportation and Warehousing
          4.1.9 Information
          4.1.10 Finance and Insurance
          4.1.11 Real Estate, Rental and Leasing
          4.1.12 Professional, Scientific, and Technical Services
          4.1.13 Management of Companies and Enterprises
          4.1.14 Administrative, Support, Waste Management and Remediation Services
          4.1.15 Educational Services
          4.1.16 Health Care and Social Assistance
          4.1.17 Arts, Entertainment, and Recreation
          4.1.18 Accommodation and Food Services
          4.1.19 Other Services (except Public Administration)
          4.1.20 Public Administration
          4.1.21 Undefined
    4.2 The Classification of Businesses by Size
    4.3 Distribution of Business by Size
    4.4 The Business Line Market Methodology and Analysis
    4.5 The Business Line Market in Small Enterprises
    4.6 Small Enterprises as an Opportunity Space

    Chapter V
    LEC AND MSO COMPETITIVE SMALL ENTERPRISE BUSINESS LINE MARKETS
    5.1 The LEC Business Line Market
    5.2 The LEC Small Enterprise Business Line Market
    5.3 The MSO Small Enterprise Business Line Market

    Chapter VI
    THE MSOs SMALL ENTERPRISE MARKET POTENTIAL AND BUSINESS SERVICES OFFERS
    6.1 MSOs
          6.1.1 Adelphia
          6.1.2 Armstrong Cable
          6.1.3 Atlantic Broadband
          6.1.4 Blue Ridge
          6.1.5 Bright House
          6.1.6 Buckeye
          6.1.7 CableOne
          6.1.8 Cablevision
          6.1.9 Charter
          6.1.10 Comcast
          6.1.11 Cox
          6.1.12 GCI
          6.1.13 Insight
          6.1.14 Knology
          6.1.15 Mediacom
          6.1.16 MidContinent
          6.1.17 Millenium
          6.1.18 Northland
          6.1.19 Suddenlink (Cebridge)
          6.1.20 Time Warner
          6.1.21 WOW!

    Chapter VII
    THE LECs SMALL ENTERPRISE MARKET POTENTIAL AND BUSINESS SERVICE OFFERS
    7.1 LECs
          7.1.1 Alaska Communications Systems (ACS)
          7.1.2 AT&T
          7.1.3 BellSouth
          7.1.4 CenturyTel
          7.1.5 Cincinnati Bell
          7.1.6 Citizens Communications
          7.1.7 Embarq
          7.1.8 Hawaiian Telecom
          7.1.9 Iowa Telecomm Services
          7.1.10 Qwest
          7.1.11 Telephone and Data Systems (TDS)
          7.1.12 Verizon
          7.1.13 Windstream

    Chapter VIII
    MSO VERSUS ILEC MARKET OVERLAYS
    8.1 MSO Market Overlays of ILECs
          8.1.1 Alaska Communications Systems (ACS)
          8.1.2 AT&T
          8.1.3 Bellsouth
          8.1.4 CenturyTel
          8.1.5 Cincinnati Bell
          8.1.6 Citizens Communications
          8.1.7 Embarq
          8.1.8 Hawaiian Telecom
          8.1.9 Iowa Telecomm Services
          8.1.10 Qwest
          8.1.11 Telephone and Data Systems (TDS)
          8.1.12 Verizon
          8.1.13 Windstream

    Appendix
    GLOSSARY

    Table of Figures

    Chapter II
    II-1 Traditional Tree-and-Branch Coax Architecture
    II-2 Coax Distribution to Customer Premises
    II-3 HFC Architecture Providing Voice and Video Services
    II-4 Circuit Switched Cable Telephony
    II-5 Typical Cable Frequency Spectrum Allocation
    II-6 Circuit Switched with Hybrid IP Network Architecture
    II-7 Cable IP Telephony
    II-8 Basic DOCSIS
    II-9 Basic PacketCable Architecture

    Chapter III
    III-1 Voice over DSL Generic Architecture
    III-2 Telco Fiber to the Premise Architecture

    Chapter V
    V-1 Distribution of Small Enterprises by Business Employee Size in the ILEC Markets

    Table of Tables

    Chapter I
    I-1 Business Lines by Industry Sector : Small Enter vs. Large and Medium Enter
    I-2 List of Major ILECs & MSOs Analyzed
    I-3 Small Enterprise Business Line Loss Estimates for the ILECs, 2007-2012
    I-4 Small Enterprise Business Line Revenue Loss Estimates for ILECs ($39/line)

    Chapter II
    II-1 DOCSIS Evolution: Service Comparison
    II-2 DOCSIS Evolution: Customer Equipment Supported
    II-3 DOCSIS Evolution: Upload/Download Speeds Supported

    Chapter III
    III-1 The Versions and Features of xDSL
    III-2 Fiber Installation Cost Estimates
    III-3 FTTP Cost Analysis: Earnings per Share Impacts

    Chapter IV
    IV-1 US Business Distribution: All Business Sizes
    IV-2 Business Establishments by Industry Sector and Business Size:
    IV-3 Business Lines: Distribution by Industry Sector 53
    IV-4 Business Lines by Industry Sector and Business Size:
    IV-5 Business Lines by Industry Sector and Business Size - Small Enterprises

    Chapter V
    V-1 US Total Access Line Trends: Residential and Business, 2001-2004
    V-2 US ILEC Access Line Trends: Residential and Business, 2001-2004
    V-3 US CLEC Access Line Trends: Residential and Business, 2001-2004
    V-4 US Total Access Line Trends: Residential and Business, 2005-2006
    V-5 US ILEC Access Line Trends: Residential and Business, 2005-2006
    V-6 US CLEC Access Line Trends: Residential and Business, 2005-2006
    V-7 Traditional US Business Line Estimates, 2006-2012
    V-8 ILEC Annual Business Line Losses: All Business Sizes, 2007-2012
    V-9 Annual ILEC Business Line Revenue Losses ($39/line), 2007-2012 ($Millions)
    V-10 Enterprises Lost by the ILECs to Competitors in All Business Sizes, 2007-2012
    V-11 Enterprise Level Revenue in All Sizes Lost by the LECs to Competitors, 2007-2012
    V-12 Distribution of Small Enterprises among the Top LECs 65
    V-13 Distribution of the Small Enterprise Business Lines among Top ILEC Markets
    V-14 Small Enterprise Business Line Loss Estimates for the ILECs, 2007-2012
    V-15 Small Enterprise Business Line Revenue Loss Estimates for ILECs ($39/line),
    V-16 Five-Year Small Enterprise Business Line Losses by ILEC
    V-17 Five-Year Total Small Enterprise Business Lines Revenue Loss ($39/line) by ILECs
    V-18 Distribution of Small Enterprises Lost by ILEC over Five-Year Forecast
    V-19 Distribution of Cumulative Small Enterprise Revenue Losses by ILEC
    V-20 Small Enterprises and Business Lines Distribution by Industry Sectors
    V-21 Distribution of Small Enterprise Establishments and Small Enterprise Business Lines

    Chapter VI
    VI-1 Adelphia Holding Company: Small Enterprise Industry Line Potential by Emp Size
    VI-2 Armstrong Cable: Small Enterprise Industry Line Potential by Employee Size
    VI-3 Armstrong Cable: High-Speed Cable Offerings
    VI-4 Atlantic Broadband: Small Enterprise Industry Line Potential by Employee Size
    VI-5 Atlantic Broadband: High-Speed Cable Offerings
    VI-6 Blue Ridge: Small Enterprise Line Potential by Industry by Employee Size
    VI-7 Blue Ridge: Cable and Telephony Offering
    VI-8 Blue Ridge: High Speed Internet Offering
    VI-9 Bright House: Small Enterprise Line Potential by Industry by Employee Size
    VI-10 Bright House: High-Speed Internet Offering
    VI-11 Buckeye: Small Enterprise Line Potential by Industry by Employee Size
    VI-12 Buckeye: High-Speed Internet Offering
    VI-13 CableOne: Small Enterprise Line Potential by Industry by Employee Size
    VI-14 CableOne SOHO Internet Offers
    VI-15 Cablevision: Small Enterprise Line Potential by Industry by Employee Size
    VI-16 Cablevision: Business High-Speed Internet Packages
    VI-17 Cablevision: Business Telephony Offering
    VI-18 Cablevision: Business Bundle of High Speed Internet and Telephony
    VI-19 Charter: Small Enterprise Line Potential by Industry by Employee Size
    VI-20 Charter: High-Speed Internet Service Offerings
    VI-21 Comcast: Small Enterprise Line Potential by Industry by Employee Size
    VI-22 Comcast: Business High-Speed Internet Service Offerings
    VI-23 Comcast: Residential Digital Telephone Offerings
    VI-24 Cox: Small Enterprise Line Potential by Industry by Employee Size
    VI-25 Cox: Business Internet Service Offerings
    VI-26 GCI: Small Enterprise Line Potential by Industry by Employee Size
    VI-27 GCI: Business Internet Service Offerings
    VI-28 Insight: Small Enterprise Line Potential by Industry by Employee Size
    VI-29 Insight: Business Internet Service Offerings
    VI-30 Knology: Small Enterprise Line Potential by Industry by Employee Size
    VI-31 Knology: Business Internet Service Offering
    VI-32 MediaCom: Small Enterprise Line Potential by Industry by Employee Size
    VI-33 Mediacom: Business Internet Service Offerings
    VI-34 MidContinent: Small Enterprise Line Potential by Industry by Employee Size
    VI-35 Midcontinent Business Internet Service Offerings
    VI-36 Mellenium: Small Enterprise Line Potential by Industry by Employee Size
    VI-37 Millenium: High-Speed Internet and Telephone Pricing
    VI-38 Northland: Small Enterprise Line Potential by Industry by Employee Size
    VI-39 Northland: Internet Service Offerings
    VI-40 Suddenlink: Small Enterprise Line Potential by Industry by Employee Size
    VI-41 Suddenlink: High-Speed Internet Offerings
    VI-42 Time Warner: Small Enterprise Line Potential by Industry by Employee Size
    VI-43 Time Warner: Internet Service Offerings
    VI-44 Mellenium: Small Enterprise Line Potential by Industry by Employee Size
    VI-45 WOW! Small Business Internet and Voices Services

    Chapter VII
    VII-1 ACS Small Enterprise Business Line Potential
    VII-2 ACS Business High-Speed Offerings
    VII-3 ACS Business Phone Service Offerings
    VII-4 AT&T Small Enterprise Business Line Potential
    VII-5 AT&T Business High-Speed Offerings
    VII-6 BellSouth Small Enterprise Business Line Potential
    VII-7 BellSouth Business High-Speed Offerings
    VII-8 BellSouth Business Telephone Offerings
    VII-9 CenturyTel Small Enterprise Business Line Potential
    VII-10 CenturyTel Business High-Speed Offering
    VII-11 Cincinnati Bell Small Enterprise Business Line Potential
    VII-12 Cincinnati Bell Business High-Speed Offering
    VII-13 Cincinnati Bell Business Telephone Offerings
    VII-14 Citizens Small Enterprise Business Line Potential
    VII-15 Citizens Business High-Speed Offerings
    VII-16 Citizens Business Telephone Offerings
    VII-17 Embarq Small Enterprise Business Line Potential
    VII-18 Embarq Business High-Speed Offerings
    VII-19 Embarq Business Telephone Offering
    VII-20 Hawaiian Telecom Small Enterprise Business Line Potential
    VII-21 Hawaiian Telecom Business High-Speed Offering
    VII-22 Iowa Telecom Small Enterprise Business Line Potential
    VII-23 Iowa Telecom Business High-Speed Offerings
    VII-24 Qwest Small Enterprise Business Line Potential
    VII-25 Qwest Business High-Speed Offerings
    VII-26 Qwest Business Telephone Offerings
    VII-27 TDS Small Enterprise Business Line Potential
    VII-28 TDS Business High-Speed Offerings
    VII-29 Verizon Small Enterprise Business Line Potential
    VII-30 Verizon Business High-Speed DSL Offerings
    VII-31 Verizon Business High-Speed FIOS Offerings
    VII-32 Windstream Small Enterprise Business Line Potential
    VII-33 Windsteam Business High-Speed Offerings
    VII-34 Windstram Business Telephone Offerings

    Chapter VIII
    VIII-1 ACS: MSO Competitors by Line Size
    VIII-2 AT&T: MSO Competitors by Line Size
    VIII-3 Bellsouth: MSO Competitors by Line Size
    VIII-4 CenturyTel: MSO Competitors by Line Size
    VIII-5 Cincinnati Bell: MSO Competitors by Line Size
    VIII-6 Citizens: MSO Competitors by Line Size
    VIII-7 Embarq: MSO Competitors by Line Size
    VIII-8 Hawaiian Telecom: MSO Competitors by Line Size
    VIII-9 Iowa Telecom: MSO Competitors by Line Size
    VIII-10 Qwest: MSO Competitors by Line Size
    VIII-11 TDS: MSO Competitors by Line Size
    VIII-12 Verizon: MSO Competitors by Line Size
    VIII-13 Windstream: MSO Competitors by Line Size


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