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Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers
and Entertainment Services 2009-2014
a market research report
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Carriers are signing up customers for video and other value-added
services geared to spur spending in the consumer and business segments.
In this market research report, INSIGHT will examine streaming, IPTV,
mobile TV, and other information and entertainment services.
Streaming media—the IP transmission of on-demand rich media that gives
the user the ability to listen to audio and view video and graphics
animation files from the network without downloading the content—is but
one of several technologies being used to deliver information and
entertainment services. IPTV, in the context of current broadband
transmission technology, will make it possible to move beyond the
multicast “time-shift” capabilities of cable’s video-on-demand models to
deliver true interactivity to unicast, multicast, and broadcast
audiences and give carriers a slice of the more than $250 billion
forecasted to be spent each year on mass advertising.
In this research report, INSIGHT studies the role and many applications
of IPTV and streaming in both the business and consumer markets. In
addition, INSIGHT evaluates the broadband infrastructure, hardware, and
software necessary to deliver this service to the market, as well as the
end user devices at work in homes and businesses. This research study
provides a detailed forecast of the video, IPTV, and streaming media
markets—including the applications, markets, and equipment.
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Report Excerpt
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Streaming media is in the process of transforming the
media and entertainment industry. As a disruptive technology, streaming
across the Internet is going have an impact on the organization and
profitability of the TV and movie business at least as profound as
gut-wrenching changes that have already transformed the music industry. The
unanswered question is weather the media and entertainment industry learned
from the music industry’s mistakes and can manage the change to the
advantage of the industry stakeholders.
Consumers have always had a love affair with their
video content, and streaming allows unrestricted access to movies, TV and
other forms of video 24 hours a day, seven days a week. Consumers can enjoy
audio and video content of any type, anytime and any where they like. High
definition video, enabled by variable bit rate streaming, is the latest
technical advancement to attract consumers—and ultimately it is the consumer
that is creating the demand for streaming media.
The revenues for streaming media industry will be
generated from pay per view, subscriptions and advertising. Even as the US
entertainment industry continues to generate significant revenue from
traditional outlets such as box office, DVDs, broadcast television—its
future growth will all take place in the streaming media segment.
In streaming, rich digital media is transferred across
a network for immediate enjoyment by the consumer and without the
requirement for any permanent local data storage. The content download
process is very similar to streaming except that the digital media is stored
on the consumer’s local device. In both scenarios, digital rights management
(DRM) is being used to control or limit the listening, viewing, and
distribution of content. A content delivery network (CDN) is often used to
transfer the media for both streaming and content downloads.
Streaming media has experienced robust growth over the
past few years and is poised for ..........
Download the Free Executive Summary
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Market Segmentation
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Content Derived Revenue
Internet CDN Streaming VOD Content
IPTV Content
Mobile Streaming Audio Content
Mobile Streaming Video Content
Internet Audio on Demand
US Internet VOD Advertising
Network Derived Revenue
Encoding
DRM
Telco IPTV Network Services
Internet CDN Network Services
Performance Measurement
Content by Service Provider Type
Mobile
Internet
Telco TV
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Table of Contents
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Chapter I
EXECUTIVE SUMMARY
1.1 Consumers Love Streaming Media
1.2 Continued Growth Expected for
CDNs
1.3 Media Industry Disruption
1.4 Ad Supported Content Likely to
be a Winner
1.5 Which Screen – All Screens
1.6 The Opportunity
1.7 Streaming Media Market Outlook
and Forecast
Chapter II
MARKET BACKGROUND
2.1 Streaming Media Defined
2.2 Overview of the Streaming
Media Market Developments
2.3 Digital Media Format
2.3.1
Streaming over IP
2.3.2
Network Infrastructures
2.3.3
Streaming in the Last Mile
2.3.3.1 Broadband
2.3.4.2 Cellular
2.3.4.3 WiFi
2.3.4.4 WiMAX
2.3.4.5 Fiber/Private Line
2.3.4.6 Satellite
2.4 Standardization
2.5 Content Providers
2.5.1
Right-Licensing Issues
2.5.2
Royalties
2.5.3
Paid Content Model
2.5.4
Advertising Supported Content
2.6 Consumer Interest in Streaming
Media
2.7 Enterprise Demand for
Streaming Media
2.8 Market Summary
Chapter III
APPLICATIONS
3.1 Key Applications
3.2 Consumer Markets
3.2.1 Consumer Delivery Models
3.2.2 Consumer Entertainment
3.2.2.1 Audio: Internet Radio, Broadcast Radio, Music on Demand
3.2.2.2 Video: News, Sports, Movies, TV
3.2.2.3 Video on Demand
3.2.2.4 Digital Video Recorder
3.2.2.5 User Generated Content
3.2.2.6 Interactive Video
3.2.2.7 IPTV
3.2.2.8 In-Home Distribution Dilemma
3.2.3 Streamed Advertising
3.2.4 Consumer Summary
3.3 Corporate Communications
3.3.1 Training
3.4 Streaming in Specific Vertical Markets
3.4.1 Government
3.4.2 Financial Services
3.4.3 Education
3.4.4 IP Video Surveillance
Chapter IV
TECHNOLOGY
4.1 Streaming Technology
4.2 Encoding
4.2.1 ITU Technology
4.2.2 MPEG Technology
4.3 Digital Rights Management
4.4 Content Hosting
4.5 Network Services
4.5.1 Content Distribution Manager
4.5.2 Request Routing/Content Routing
4.5.3 Cache Servers
4.5.3.1 Browser or Local Caching
4.5.3.2 Proxy Server Caching
4.5.3.3 Mirroring or Mirror Caching
4.5.4
Content Switching
4.5.5 Peer-to-Peer CDN
4.6 Performance Management
Chapter V
MAJOR VENDORS
5.1 Introduction to Streaming Services
5.2 Encoding and Streaming Servers
5.2.1 Apple Computer, Inc.
5.2.2 Microsoft Corporation
5.2.3 RealNetworks
5.2.4 Adobe Flash
5.3.1 Keynote Systems
5.3.2 Gomez
5.4 DRM Service Providers
5.5 Ad Insertion
5.6 Specialized CDN Service Providers
5.6.1 Akamai
5.6.2 Limelight
5.6.3 CDNetworks
5.6.2 Mirror Image
5.6.3 Thomson (Formerly SyncCast)
5.6.4 Internap (Formerly VitalStream, Inc.)
5.6.5 Others
5.7 Carriers, RBOCs, International Players, and Others
5.7.1 AT&T
5.7.2 Level3
5.7.3 Sprint
5.7.4 Verizon Communications
Chapter VI
MARKET FORECASTS
6.1 Definitions
6.2 Methodology
6.3 Market Drivers Summary
6.3.1 Broadband Internet Access
6.3.2 IPTV Deployment
6.3.3 3G Mobile Devices
6.3.4 Internet Video Advertising
6.3.5 Other Factors Affecting Growth
6.4 Network-Derived Revenue Forecast
6.4.1 US Streaming Encoding
6.4.2 US Streaming DRM Forecast
6.4.3 US Internet CDN Network Services Forecast
6.4.4 US Telco IPTV Network Services Forecast
6.4.5 US Mobile Network Services Forecast
6.4.6 US Streaming Performance Measurement Forecast
6.4.7 Total US Streaming Network-Derived Revenue Forecast
6.5 Content-Derived Revenue Forecast
6.5.1 US Internet CDN VoD Content Services Forecast
6.5.2 US Telco IPTV Content Services Forecast
6.5.3 Mobile Operator Content Services Forecast
6.5.4 US Content Services Forecast by Provider
6.5.5 US Content Services Forecast by Payment Type
6.5.6 US Streaming Audio Forecast
6.5.6.1 US Internet CDN Audio Forecast
6.5.6.2 US IPTV Audio Content Forecast
6.5.6.3 US Mobile Audio Content Forecast
6.5.6.4 US Audio Content Forecast by Provider
6.5.6.5 US Audio Network Forecast by Provider
6.5.7 US Streaming Video Forecast
6.5.7.1 US Internet CDN Video Forecast
6.5.7.2 US IPTV Video Forecast
6.5.7.3 US Mobile Operator Video Forecast
6.5.7.4 US Video Content Forecast by Provider
6.5.7.5 US Video Network Forecast by Provider
6.5.8 Total US Streaming Content-Derived Revenue Forecast
6.6 Total US Streaming Media Revenue Forecast
Table of Figures
Chapter I
I-1 US Total Streaming Media Market, 2009-2014
Chapter II
II-1 Schematic Representation of Streaming Media
II-2 Schematic Representation of Media Download
II-3 Limelight Traffic (Gbit/s)
II-4 Limelight Gross Margin, 2004-2008
II-5 Frequency of Watching Video on Mobile Devices
II-6 Acceptance of Online Advertisements
II-7 US Online Advertising Spending as a percent of Total Media Advertising
Spending
II-8 Consumer Participation Video Downloads, 2003-2007 (Percent)
II-9 Visits to Video Sharing Sites
II-10 Frequency of Watch for Various Online Video Content
Chapter III
III-1 Percent of Internet Users Participating in Podcasting
Chapter IV
IV-1 Streaming Service Taxonomy
IV-2 Constant Quality Bit-Rate Evolution for Various Codecs, 1990-2008
IV-3 Role of Encoding in Content Creation, Distribution, and Playback
IV-4 Penetration of Media Players on Internet Enabled PCs
IV-5 Classification of the MPEG-4 Image, Video Coding Algorithms, and Tools
IV-6 2M, HDTV, & MPEG Bandwidth Requirements
IV-7 Live Video Delivery Process
IV-8 Typical Streaming from Content Provider to Users
IV-9 Typical Content Delivery Network Configuration
IV-10 Unicast Network Infrastructure
IV-11 Architecture for Content Distribution Manager
IV-12 CDN Peer-To-Peer Network Example
Chapter V
V-1 Limelight Streaming Media Ecosystem
V-2 Simple Streaming Services Taxonomy
V-3 Viewcast Simulstream Encoding Software
V-4 Adobe Flash Encoding Partners
V-5 Enabling new IPTV business models with TPSDA 2.0’s ad insertion
V-6 Limelight Target Markets of Global 2000 enterprises
Chapter VI
VI-1 US Encoding Services Revenue, 2009-2014
VI-2 US DRM Services Revenue, 2009-2014
VI-3 US Internet CDN Network Services Revenue, 2009-2014
VI-4 US Telco IP Network Services Revenue, 2009-2014
VI-5 US Mobile Operator Network Services Revenue, 2009-2014
VI-6 US Performance Measurement Revenue, 2009-2014
VI-7 US Network-Derived Revenue Comparison, 2009 and 2014
VI-8 US Internet CDN Streaming Content Services Revenue, 2009-2014
VI-9 US Telco IPTV Streaming Content Services Revenue, 2009-2014
VI-10 US Mobile Operator Streaming Content Services Revenue, 2009-2014
VI-11 US Streaming Content Services Revenue by Provider, 2009-2014
VI-12 US Internet CDN Audio Content Revenue, 2009-2014
VI-13 US IPTV Audio Content Revenue, 2009-2014
VI-14 US Mobile Operator Audio Content Revenue, 2009-2014
VI-15 US Internet CDN Video Content Revenue, 2009-2014
VI-16 US IPTV Video Content Revenue, 2009-2014
VI-17 US Mobile Operator Video Content Revenue, 2009-2014
VI-18 US Total Streaming Media Market, 2009-2014
Table of Tables
Chapter II
II-1 Downstream DSL Bit-rates vs. Reach
II-2 Worldwide Broadband Subscribers, 2009-2014
II-3 North American Broadband Subscribers, 2009-2014
II-4 Internet Radio per Song Royalties
Chapter III
III-1 Adoption of Online Activities
III-2 Typical File Size of Various Content
III-3 Recent Changes in Streaming Media Video Application
III-4 Video sharing Internet User Demographics
III-5 Internet Streaming and Digital Media vs. Interactive TV Opportunities
III-6 Typical Internal Communications Applications
Chapter IV
IV-1 Functions of a Content Distribution Manager
Chapter V
V-1 Integrated Media Player DRM solutions
Chapter VI
VI-1 Applications Driving US Internet CDN Network Services Revenue
VI-2 US Streaming Network-Derived Revenue, 2009-2014
VI-3 US Streaming Content Services Revenue by Payment Type, 2009-2014
VI-4 US Audio Content Revenue by Provider, 2009-2013
VI-5 US Audio Network-Derived Revenue by Provider, 2009-2013
VI-6 US Video Content Revenue by Provider, 2009-2013
VI-7 US Video Network-Derived Revenue by Provider, 2009-2013
VI-8 US Total Streaming Content-Derived Revenue, 2009-2014
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Pricing Information
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Hard Copy
Price
$ 3995
Electronic Copy Price
(PDF License Descriptions)
$ 4695 Single-User Printable PDF
$ 6995 6-Seat Printable PDF
$ 10000 Unlimited Corporate-Wide Distribution
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