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The Mobile Phone and Financial Applications Worldwide 2009-2014

a market research report

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Table of Contents

Market Segmentation
Press Release

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Download the Free Executive Summary

The evolution of mobile phone technology and markets has gone hand in hand with the perennial quest of wireless carriers to improve their margins. While video applications are grabbing headlines, it is far easier to imagine data-driven financial applications a “must have” utility for consumers for many years to come. Moreover, there are several key attributes of mobile financial applications that promise to make this class of services particularly attractive to carriers, including the diversity of potential uses; dependence on transactional data; the ability to involve multiple stakeholders to distribute risk; and the likelihood of continual product innovation.

The report will analyze the leading mobile phone financial applications from the point of view of the major stakeholders and will cover key applications areas including banking, credit cards, peer-to-peer payments, payment for content, bar coding, RF payment systems/proximity cards, stock trading, authentication, retail applications, gaming and gambling, and ticketing.


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    Report Excerpt

    1.1 Core Banking Solutions and Mobile Phones

    Early in 2009 the World Bank predicted that the global economy would shrink this year for the first time since the Second World War as the impacts of US housing market implosion and the ensuing credit markets turmoil pulls the global economy into recession.  And though no one can predict when the present recession will end, it is a safe bet that it will, and that national and international financial systems will be all the stronger for having weathered the storm.  In fact, many of the same technologies that have been deployed to fashion this single global market system are also likely to become part of the solution to a financial rebound.

    This study looks at technologies and markets at the intersection of mobile phones and financial systems.  We examine eight applications in which mobile phones and various aspects of banking, finance, and consumer spending intersect. 

    The creation of financial applications for mobile phones is part of the larger picture of automation of the financial applications themselves.  The most influential automation trend in the financial sector is undoubtedly occurring in what the financial services industry and the banks call “core banking solutions”.  “Core” banking is the business conducted by a banking institution with its retail and small business customers—its core customers.   Core banking solutions is financial industry jargon related to platforms that leverage the Internet and other communications technologies to further the bank’s business reach.  A physical manifestation of this reach is the growth in the number of bank points of presence (PoP).  Core banking adds automated teller machines (ATM) and user devices such as PCs and mobile phones to the list of bank PoPs. The influence of core banking application automation extends beyond conventional banking functions and encompasses the large variety of financial services offered by the institutions including stock-broking, credit card issuance, and insurance among others.

    Although the finance services vertical has traditionally been an early adopter of IT solutions, core banking automation is not being rolled out uniformly around the world.  In most countries, regulatory directives by the respective Central Banks have been the primary drivers for banks to adopt core banking automation, and though the rate of adoption thus varies by country, we can safely say that in the past five years the roll out has picked up speed across the globe—especially in emerging markets of Asia, Africa and Americas.  These core banking roll-outs have also coincided with the “telecom boom” in many of these same markets. As a result, some of the most practical and innovative adoptions of financial applications for the mobile phones are popping up first in the emerging markets. Moreover, banking sector reforms in most countries have facilitated entries of multi-national banks across economies, increasing competition all-around, making it increasingly necessary for banks to reach out to the customers on a personalized level—and nothing epitomizes that personalization like the mobile phone.

     In this study we have examined the impact of the following eight mobile financial applications........

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    Market Segmentation

     

    By Region
         North America
         Europe, Middle East, Africa
         Asia, Pacific
         Central & Latin America

    By Number of Subscribers
         Mobile Banking
         Mobile Stock Trading
         Mobile Proximity And Retail
         Mobile Credit Cards
         Mobile Barcoding
         Mobile Peer-to-Peer
         Mobile Gaming
         Mobile Gambling

    By Revenue
         Mobile Banking
         Mobile Stock Trading
         Mobile Proximity And Retail
         Mobile Credit Cards
         Mobile Barcoding
         Mobile Peer-to-Peer
         Mobile Gaming
         Mobile Gambling


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    Table of Contents

     
    Chapter I
    EXECUTIVE SUMMARY

           1.1    Core Banking Solutions and Mobile Phones
           1.2    Financial Applications for Mobile Phones
           1.3    Revenue Potential of Financial Applications for Mobile Phones

    Chapter II
    TAXONOMY OF MOBILE FINANCIAL APPLICATIONS

           2.1    About Mobile Phone Functional Blocks
           2.2    Mobile Phone Generations
           2.3    Mobile Phones and Financial Applications
           2.4    Important Concepts
                    2.4.1   Basel II
                    2.4.2   Bluetooth
                    2.4.3   Near Field Communications
                    2.4.4   Java
                    2.4.5   Wireless Application Protocol 15
                    2.4.6   Application Server
           2.5    Mobile Banking
                    2.5.1   Introduction
                    2.5.2   Drivers
                    2.5.3   Modus Operandi
                    2.5.4   Challenges to Mobile Banking
                    2.5.5   Summary
           2.6    Mobile Stock Trading
                    2.6.1   Introduction
                    2.6.2   Drivers
                    2.6.3   Modus Operandi
                    2.6.4   Challenges
                    2.6.5   Summary
           2.7    Mobile Proximity
                    2.7.1   Introduction
                    2.7.2   Drivers
                    2.7.3   Modus Operandi
                    2.7.4   Challenges
                    2.7.5   Summary
           2.8    Mobile Retail
                    2.8.1   Introduction
                    2.8.2   Drivers
                    2.8.3   Modus Operandi
                    2.8.4   Challenges
                    2.8.5   Summary
           2.9    Mobile Credit Cards
                    2.9.1   Introduction
                    2.9.2   Drivers
                    2.9.3   Modus Operandi
                    2.9.4   Challenges
                    2.9.5   Summary
           2.10  Mobile Barcoding
                    2.10.1   Introduction
                    2.10.2   Drivers
                    2.10.3   Modus Operandi
                    2.10.4   Challenges
                    2.10.5   Summary
           2.11  Mobile P2P
                    2.11.1   Introduction
                    2.11.2   Drivers
                    2.11.3   Modus Operandi
                    2.11.4   Challenges
                    2.11.5   Summary
           2.12   Mobile Gaming and Gambling
                     2.12.1   Introduction
                     2.12.2   Drivers
                     2.12.3   Modus Operandi
                     2.12.4   Challenges
                     2.12.5   Summary

    Chapter III
    ILLUSTRATIVE CASE STUDIES

           3.1    Mobile Banking: Chinese Construction Bank, Hong Kong
                    3.1.1   Introduction
                    3.1.2   Components of the Solution
                    3.1.3 Perspective
           3.2    Mobile Stock Trading: Alawsat Mobile
                    3.2.1   Introduction
                    3.2.2   Components of the Solution
                    3.2.3   Perspective
           3.4    Mobile Proximity: NREGS, India
                    3.4.1   Introduction
                    3.4.2   Components of the Solution
                    3.4.3   Perspective
           3.5    Mobile Retail: C1000 Supermarkets, The Netherlands
                    3.5.2   Introduction
                    3.5.3   Components of the Solution
                    3.5.4   Perspective
           3.6    Mobile Credit Cards: Chunghwa Telecom, Taiwan
           3.7    Mobile Credit Cards: NTT DoCoMo, Japan
                    3.7.2   Introduction
                    3.7.3   Components of the Solution
                    3.7.4   Perspective
           3.8    Mobile Barcoding: Protaurius AB, Sweden
                    3.8.2   Introduction
                    3.8.3   Components of the Solution
                    3.8.4   Perspective
           3.9    Mobile P2P: M-Pesa, Kenya
                    3.9.2   Introduction
                    3.9.3   Components of the Solution
                    3.9.4   Perspective
           3.10  Mobile Gaming and Gambling Case Study: Victor Chandler, Gibraltar
                    3.10.2   Introduction
                    3.10.3   Components of the Solution
                    3.10.4   Perspective

    Chapter IV
    VENDOR ANALYSIS

           4.1    Classification of Stakeholders
                    4.1.1   Traditional Powerhouses
                    4.1.2   New Entrants
           4.2    Stakeholder Summary
                    4.2.1   ALittleWorld (ALW)
                    4.2.2   Camclic
                    4.2.3   C-SAM
                    4.2.4   CPNI Inc
                    4.2.5   Financial Technologies
                    4.2.6   hSenid Software International
                    4.2.7   Infosys Technologies
                    4.2.8   LogicaCMG
                    4.2.9   MasterCard Worldwide
                    4.2.10 Motorola
                    4.2.11 Nokia
                    4.2.12 NTT DoCoMo
                    4.2.13 NXP
                    4.2.14 Obopay
                    4.2.15 Oracle Financial Services Software Limited (Formerly i-flex Solutions)
                    4.2.16 SmartCell
                    4.2.17 Visa Inc.

    Chapter V
    QUANTITATIVE ANALYSIS

           5.1    Introduction
           5.2    Research Methodology
           5.3    Resources
           5.4    Overall Quantitative Analysis
                    5.4.1   Regional Breakdown
           5.5    Mobile Banking
                    5.5.1   Regional Breakdown
           5.6    Mobile Stock Trading
                    5.6.1   Regional Breakdown
           5.7    Mobile Proximity and Retail
                    5.7.1   Regional Breakdown
           5.8    Mobile Credit Cards
                    5.8.1   Regional Breakdown
           5.9    Mobile Barcoding
                    5.9.1   Regional Breakdown
           5.10  Mobile P2P
                     5.10.1   Regional Breakdown
           5.11   Mobile Gaming
                     5.11.1   Regional Breakdown
           5.12   Mobile Gambling
                     5.12.1   Regional Breakdown
           5.13   Conclusions

    Table of Figures

    Chapter I

    I-1        Global Mobile Financial Application Revenue, 2008-2013

    Chapter II
    II-1       Schematic of the SMS, USSD and WAP-based Mobile Banking Solution
    II-2       The Kabu Ketai 920SH YK: The Mobile Stock Trading Friendly Phone
    II-3       Nokia Handset with iWin Stock Broking Client
    II-4       Schematic of Mobile Payment Infrastructure
    II-5       Front and Back Views of Mobile Phone Card Readers
    II-6       Working of Mobile Bar Code
    II-7       Advantage of Two Dimensional QR-code over One Dimensional Bar Code
    II-8       Shotcode
    II-9       Mobile P2P Solution Offered by Obopay
    II-10     PATSend WAP-based Mobile P2P Interface
    II-11     Nokia N81 Handset with Gaming Applications
    II-12     Infrastructure for Mobile Gaming

    Chapter III
    III-1      Screen Shots of Alawsat Mobile Stock Trading Interface
    III-2      Felica Use Cases
    III-3      Connection Between Felica and I-Mode
    III-4      Roles of Client, Agent and Operator in M-Pesa
    III-5      VC Mobile Screen Shot

    Chapter IV
    IV-1      Schematic of the MTP Ecosystem Offered by C-SAM
    IV-2      The Nokia6131 NFC-Enabled Handset
    IV-3      The MIFARE4 Mobile Ecosystem

    Chapter V
    V-1        Global Subscriber Base for Mobile Financial Applications, 2008-2013
    V-2        Global Mobile Financial App. Rev., 2008-2013
    V-3        Reg. Share of Global Mobile Financial App. Subscribers, 2008-2013
    V-4        Reg. Share of Global Mobile Financial App. Rev., 2008-2013
    V-5        Global Mobile Banking Subscribers, 2008-2013
    V-6        Global Mobile Banking App. Rev., 2008-2013
    V-7        Reg. Share of Global Mobile Banking Subscribers, 2008-2013
    V-8        Reg. Share of Global Mobile Banking App. Rev., 2008-2013
    V-9        Global Mobile Stock Trading Subscribers, 2008-2013
    V-10      Global Mobile Stock Trading App. Rev., 2008-2013
    V-11      Reg. Share of Global Mobile Stock Trading Subscribers, 2008-2013
    V-12      Reg. Share of Global Mobile Stock Trading App. Rev., 2008-2013
    V-13      Global Mobile Proximity and Retail Subscribers, 2008-2013
    V-14      Global Mobile Proximity and Retail App. Rev., 2008-2013
    V-15      Reg. Share of Global Mobile Proximity and Retail Subscribers, 2008-2013
    V-16      Reg. Share of Global Mobile Proximity and Retail App. Rev., 2008-2013
    V-17      Global Mobile Credit Card Subscribers, 2008-2013
    V-18      Global Mobile Credit Card App. Rev., 2008-2013
    V-19      Reg. Share of Global Mobile Credit Cards Subscribers, 2008-2013
    V-20      Reg. Share of Global Mobile Credit Card App. Rev., 2008-2013
    V-21      Global Mobile Barcoding Subscribers, 2008-2013
    V-22      Global Mobile Barcoding App. Rev., 2008-2013
    V-23      Reg. Share of Global Mobile Barcoding Subscribers, 2008-2013
    V-24      Reg. Share of Global Mobile Barcoding App. Rev., 2008-2013
    V-25      Global Mobile P2P Subscribers, 2008-2013
    V-26      Global Mobile P2P App. Rev., 2008-2013
    V-27      Reg. Share of Global Mobile P2P Subscribers, 2008-2013
    V-28      Reg. Share of Global Mobile P2P App. Rev., 2008-2013
    V-29     Global Mobile Gaming Subscribers, 2008-2013
    V-30     Global Mobile Gaming App. Rev., 2008-2013
    V-31     Reg. Share of Global Mobile Gaming Subscribers, 2008-2013
    V-32     Reg. Share of Global Mobile Gaming App. Rev., 2008-2013
    V-33     Global Mobile Gambling Subscribers, 2008-2013
    V-34     Global Mobile Gambling App. Rev., 2008-2013
    V-35     Reg. Share of Global Mobile Gambling Subscribers, 2008-2013
    V-36     Reg. Share of Global Mobile Gambling App. Rev., 2008-2013

    Table of Tables
    Chapter I

    I-1        Worldwide Mobile Revenue by Application, 2008-2013

    Chapter II
    II-1       Mobile Banking: Key Facts
    II-2       Mobile Stock Trading: Key Facts
    II-3       Mobile Proximity: Key Facts
    II-4       Mobile Retail: Key Facts
    II-5       Mobile Credit Cards: Key Facts
    II-6       Mobile Barcoding: Key Facts
    II-7       Mobile P2P: Key Facts
    II-8       Mobile Gaming & Gambling: Key Facts

    Chapter III
    III-1      M-Pesa Agent Commission Rates

    Chapter IV
    IV-1      Stakeholder Classification Summary

    Chapter V
    V-1        Reg. Dist. of Global Mobile Financial Application Subscribers
    V-2        Reg. Dist. of Global Mobile Financial Application Revenue
    V-3        Reg. Dist. of Global Mobile Banking Subscribers
    V-4        Reg. Dist. of Global Mobile Banking Application Revenue
    V-5        Reg. Dist. of Global Mobile Stock Trading Subscribers
    V-6        Reg. Dist. of Global Mobile Stock Trading Application Revenue
    V-7        Reg. Dist. of Global Mobile Proximity and Retail Subscribers
    V-8        Reg. Dist. of Global Mobile Proximity and Retail Application Revenue
    V-9        Reg. Dist. of Global Mobile Credit Cards Subscribers
    V-10      Reg. Dist. of Global Mobile Credit Card Application Revenue
    V-11      Reg. Dist. of Global Mobile Barcoding Subscribers
    V-12      Reg. Dist. of Global Mobile Barcoding Application Revenue
    V-13      Reg. Dist. of Global Mobile P2P Subscribers
    V-14      Reg. Dist. of Global Mobile P2P Application Revenue
    V-15      Reg. Dist. of Global Mobile Gaming Subscribers
    V-16      Reg. Dist. of Global Mobile Gaming Application Revenue
    V-17      Reg. Dist. of Global Mobile Gambling Subscribers
    V-18      Reg. Dist. of Global Mobile Gambling Application Revenue

     


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