Chapter I
EXECUTIVE SUMMARY
1.1 Vertical Industry Telecommunications Spending
1.2 Telecommunications and Vertical Marketing
1.3 Telecommunications Expenditures by Vertical Industry

Chapter II
MARKET OVERVIEW
2.1 Classification Systems
2.2 Segmentation and Performance
      2.2.1 Wholesale Trade
            2.2.1.1 S&P Indices
      2.2.2 Financial, Insurance, and Real Estate Services
            2.2.2.1 S&P Indices
      2.2.3 Professional Business Services
            2.2.3.1 S&P Indices
      2.2.4 Communications
            2.2.4.1 S&P Indices
      2.2.5 Durable Manufacturing
            2.2.5.1 S&P Indices
      2.2.6 Healthcare
            2.2.6.1 S&P Indices
2.3 The Healthcare Industry in the Spotlight
      2.3.1 An Industry Structure Ready for Change
      2.3.2 Carrier Opportunities
      2.3.3 The Importance of Vertical Marketing
2.4 Telecommunications Industry Trends
      2.4.1 Wireless Trends
      2.4.2 Fixed Mobile Convergence in the Enterprise
            2.4.2.1 The VoWLAN/Cellular Solution
            2.4.2.2 The VoWLAN/Cellular Dual-Mode Integrated Handset
            2.4.2.3 The VoWLAN/Cellular Controller
            2.4.2.4 A Standard for VoWLAN/Cellular: Unlicensed Mobile Access (UMA)
            2.4.2.5 Limitations of VoWLAN
            2.4.2.6 The Handoff Tradeoff
            2.4.2.7 Integrated VoWLAN/Cellular Solution Issues
      2.4.3 Private Line Trends
            2.4.3.1 Private Line Forecast
      2.4.4 Managed Services
            2.4.4.1 Managed Service Market Forecast

Chapter III
DRIVERS AND EXPENDITURES
3.1 Drivers of Telecom Expenditures
      3.1.1 Growth in Employment
      3.1.2 Growth in Occupations
      3.1.3 Size and Number of Establishments
3.2 Telecom Expenditures by Vertical Markets
      3.2.1 Long Distance
            3.2.1.1 Direct Dial
            3.2.1.2 ISDN
            3.2.1.3 DSL
            3.2.1.4 T-1
            3.2.1.5 T-3
            3.2.1.6 800 Lines
            3.2.1.7 Cell Phones
            3.2.1.8 Cell Phone Providers
            3.2.1.9 VoIP Presence and Providers

Chapter IV
SITE STUDIES
4.1 Overview
      4.1.1 Education Purchasing Trends
      4.1.2 Government Purchasing Trends
      4.1.3 Healthcare Purchasing Trends
4.2 Average Monthly Long Distance Expenditure (per employee per site)
      4.2.1 Schneider International
4.3 Direct Dial Lines
      4.3.1 Cleveland Clinic Foundation
      4.3.2 Abbott Laboratories Corp.
4.4 Integrated Service Digital Network (ISDN)
      4.4.1 GE Capital Corporation
4.5 Digital Subscriber Lines (DSL)
      4.5.1 Old Dominion University
4.6 Total T-1 Lines
      4.6.1 Illinois Department of Central Management Services
4.7 Total T-3 Lines
      4.7.1 Hewlett Packard
4.8 800 Lines
      4.8.1 Wonderlic Inc.
4.9 Cell Phones
      4.9.1 US Department of Veterans Affairs
4.10 Monthly Cell Expense
      4.10.1 American Red Cross

Chapter V
VERTICAL MARKET FORECASTS
5.1 Overview
5.2 Methodology
5.3 Prognoses
      5.3.1 US Total Wireline Market
      5.3.2 US Business vs. Residential Wireline Markets
      5.3.3 US Business Expenditures in Vertical Markets
      5.3.4 US Wireline Data vs. Voice Markets
      5.3.5 US Business Wireline Data Expenditures in Vertical Markets
      5.3.6 Total US Wireless Market
      5.3.7 US Business Wireless Expenditures in Vertical Markets

Appendix
GLOSSARY

Table of Figures

Chapter I
I-1 Drivers of Telecom Expenditures in Vertical Markets
I-2 Total US Telecom Wireline Market, 2006 and 2011
I-3 Top-Tier Business Expenditures for Telecom Wireline Services
I-4 Total US Telecom Wireless Services, 2006 and 2011
I-5 Top-Tier Business Expenditures for Telecom Wireless Services

Chapter II
II-1 Median and Mean Age per US Census Estimates, 1995-2000
II-2 Number of Establishments with More than 1,000 Empl by Industry
II-3 Market Structure
II-4 Healthcare Networks
II-5 Unlicensed Mobile Access (UMA) Overview
II-6 Typical Layout for a Full Circuit
II-7 Total Private Line Revenue, 2006-2011
II-8 Managed Wide Area Network Endpoints, 2003-2010
II-9 Internet Traffic and IT Staffing
II-10 US Managed Services Revenues, 2006-2011

Chapter III
III-1 Drivers of Telecom Expenditures in Vertical Markets
III-2 Total US Employment, 1986-2014
III-3 Total US Business Establishments
III-4 Average Monthly LD Expenditures per Empl by Company Size

Chapter V
V-1 US Business Wireline and Wireless Revenues
V-2 US Total Wireline Revenue, 2006-2011 ($Billions)
V-3 US Wireline Expenditures by Business vs. Residential
V-4 US Business Top-Tier vs. All Other Telecom Expenditures
V-5 US Business Wireline Broadband Data Revenue
V-6 US Business Wireline Data Market Share
V-7 US Total Wireless Revenues, 2006-2011
V-8 Top-Tier Business Wireless Expenditures vs. All Others

Table of Tables

Chapter II
II-1 Classification System Coding
II-2 North American Industry Classification System (NAICS) Divisions
II-3 Wholesale Trade Representative Indices
II-4 Financial, Insurance, and Real Estate Services Representative Indices
II-5 Professional Business Services Representative Indices
II-6 Communications Representative Indices
II-7 Durable Manufacturing Representative Indices
II-8 Healthcare Representative Indices
II-9 Healthcare Market Segments
II-10 Market Segments for Wireline and Wireless
II-11 Worldwide Telecom Revenue Forecast by Services Category
II-12 Continuing Industry Consolidation
II-13 Managed Services Segments
II-14 Provider Strengths and Weaknesses

Chapter III
III-1 Employment by Major Occupational Groups, 2004 and 2014 Projected
III-2 Ten Fastest Growing Occupations, 2004-2014
III-3 Distribution of US Companies by Size, 2000
III-4 Telecom Wireline Expenditures by Vertical Market,
III-5 Industries in the Data Communication Lines and Corresponding Vert Mkts
III-6 Average Monthly Long Distance Expenditures per Employee by Size
III-7 Rank of Average Monthly Long Distance Expenditures per Employee
III-8 Average Monthly Long Distance Expenditures per Site by Size,
III-9 Rank of Average Monthly Long Distance Expenditures per Site by Size
III-10 Rank of Direct Dial Lines per Site by Size
III-11 Rank of ISDN per Site by Size
III-12 Rank of DSL Lines per Site by Size
III-13 Rank of T-1 Lines per Site by Size
III-14 Rank of T-3 Lines per Site by Size
III-15 Rank of 800 Lines per Site by Size
III-16 Rank of the Number of Cell Phones per site by Size
III-17 Percent of Sites with VoIP Presence by Size

Chapter V
V-1 US Total Wireline Revenue by Type of Provider
V-2 US Business Wireline Revenue by Type of Provider, 2006-2011
V-3 US Business Telecom Wireline Expenditures by Vertical Market
V-4 US Business Wireline Broadband Data Rev as a Percentage of Local and LD
V-5 US Total Wireline Broadband Data Expenditures by Vertical Market
V-6 US Business Wireless Revenues

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