Much of the Internet has embraced advertising supported services, and while Google has been wildly successful with the strategy, most telecommunication service providers are holding back. Advertising Enablement reviews the many telecommunications domains where service providers can incorporate advertising, including video on demand, mobile content and applications, as well as digital signage in retail stores, indoor venues, and other public venues.

This study will explore the unique challenges of advertising selection, insertion, presentation, advertising interactivity, and managing the results data. This report will examine the entire advertising enablement ecosystem from the vantage of a telecommunication service provider. Leading vendor product profiles, along with examples from prominent service providers, will illustrate various approaches and identify best practices. Market forecasts for each domain and each advertising enablement technology component will be provided.