Content is driving the market for carriers of every stripe. For the mobile operator, content ranges from information that is mobility-independent (such as a weather forecasts) to mobile-specific content (such as ring tones). Further, mobile content can be relatively static (such as a web page or a photo) or highly dynamic (such as traffic information). Beyond a set of requirements particular to mobility, managing, updating, and archiving website content as well as maintaining technical and customer information is a major business operation demanding up to-date systems.

To manage this vast array of digital content—including its creation, relationships with content providers, accounting, the delivery and lifecycle management of content, etc.—a large number of tools are available. Broadly speaking, Digital Asset Management (DAM) and Digital Rights Management (DRM) systems help to exploit the information, while Content Management Systems (CMS) are related to creating, managing and delivering the content itself. Website Management Systems and Document Management Systems (DMS) are typically viewed as subsets of CMS.

This report provides a working taxonomy of the various tools available to manage content, with a particular focus on those requirements specific to mobile and fixed line operators. This study will discuss the standards being developed to realize knowledge management systems, including MPEG-7, the semantic web, and standards such as RDF/OWL and Topic Maps. Content management system revenue will by segmented by applications such as ring tones, gaming, video entertainment, tourist and location services, news market, and others, as well as well as by delivery modes, which include wireless, fixed line broadband, WWW, e-mail or multi-channel delivery.