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Communicating GREEN: Telecommunications Value in Promoting Environmental
Improvement, 2008 - 2013
a market research report
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In this study, Insight
examines the positive role fixed line and mobile
telecommunications applications will play by ameliorating a wide array
of current environmental concerns. Green communications portfolios of
products and services exist today—though they are not being marketed as
such—and this study puts a dollar value on the assembling and marketing
potential portfolios that aid the environment.
Communicating Green identifies several key
domains in which telecommunications applications can have a direct,
tangible impact on lowering greenhouse gas emissions, power consumption,
and achieving efficient recycling of equipment waste. For example,
transportation demand management systems can cut down greenhouse gases
produced by cars and trucks by leveraging location-based services,
unified communications services, mobile resource management systems, and
fleet management systems. Several major domains are identified and a
forecast of carrier revenue related to these applications portfolios is
provided.
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Report Excerpt
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Energy consumption, waste
disposal, and accelerating levels of green house gases (GHG) emissions,
including CO2, are reaching unsustainable levels. Globally,
every region, country, business, and citizen is affected by and vulnerable
to the negative effects of climate change and global warming.
Carriers and others in the ICT (information and
communications technology) industry can bring to bear an expansive array of
technologies and services that will substantially improve the environmental
footprint of commercial enterprises as well as that of consumers. Environmental
footprint refers to the deleterious impact that GHG emissions, energy
power consumption, and waste disposal have on the environment.
Moving beyond its ethical appeal and PR value, there
are very real economic and financial benefits accruing to carriers ‘going
green’—and this study is intended to help carriers and other ICT
participants consider technologies and services that can be brought together
to create a green communications specialization. It is crucial to
understand that the technologies underlying a green communication initiative
in nearly all instances are currently available—new capital
investment is not required. What is required is the organization of
these technologies into various green communications portfolios that can be
effectively marketed and sold.
Insight
Research has constructed a template for a green communications portfolio.
Our green communications portfolio focuses on the tangible value of
solutions that will reverse harmful environmental impact using existing
technologies in order to deliver value propositions that both service
providers (SPs) and their end-users can understand and appreciate. We have
categorized these technologies into domains relevant to their environmental
application:
·
Transportation power consumption;
·
Demand side management power consumption;
·
Heating, ventilation, and cooling ;
·
ICT equipment recycling; and
·
Environmental audit and compliance systems.
Our research suggests that these five solution sets, or
“domains”, should form......
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Market Segmentation
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By Geography
- Americas
OECD
Non-OECD
- Europe, Mid-East, Africa
OECD
Non-OECD
- Asia-Pacific
OECD
Non-OECD
By Product Domain
- Transportation Demand Management
Revenue
Subscribers
- Demand Side Management
Revenue
Subscribers
- Machine-to-Machine
Revenue
Devices
- Recycling
Revenue
Units
- Corporate Social Responsibility
Revenue
Subscribers
By Services
- Transportation Demand Management
Location-Base Services
Revenue
Subscribers
Green House Gas Reductions
Unified Communications Services
Revenue
Subscribers
Green House Gas Reductions
- Demand Side Management
Advance Metering
Revenue
Green House Gas Reductions
Facilities/Building Management
Revenue
Green House Gas Reductions
Home Automation
Revenue
Green House Gas Reductions
Virtualization & Consolidation
Revenue
Green House Gas Reductions
- Machine-to-Machine
Revenue
Green House Gas Reductions
- Recycling
Revenue
Green House Gas Reductions
- Environmental Audit & Compliance
Revenue
Green House Gas Reductions
Solution Set Technology Percentage Contribution
- Telecommuting
Location-Base Services
Unified Communications Services
Recycling
- Mobility Workers
Location-Base Services
Unified Communications Services
Recycling
- Branch/Remote Office
Location-Base Services
Unified Communications Services
Advance Metering
Facilities/Building Management
Home Automation
Virtualization & Consolidation
- Data Center/IT Ops Centers
Unified Communications Services
Advance Metering
Facilities/Building Management
Virtualization & Consolidation
Corporate Social Responsibility
- Recycling
Advance Metering
Facilities/Building Management
Home Automation
Machine-to-Machine
Corporate Social Responsibility
- Environmental Audit & Compliance
Advance Metering
Facilities/Building Management
Home Automation
Virtualization & Consolidation
Machine-to-Machine
Recycling
- Facilities/Building Management
Location-Base Services
Unified Communications Services
Virtualization & Consolidation
Machine-to-Machine
Recycling
Corporate Social Responsibility
- Field Services
Location-Base Services
Unified Communications Services
Home Automation
Virtualization & Consolidation
Machine-to-Machine
Recycling
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Table of Contents
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Chapter I
EXECUTIVE SUMMARY
1.1 Green Communications Environment
1.2 Modeling the Benefits of Green
1.3 Carriers & Service Providers Need to
Move Now
Chapter II
ENVIRONMENTAL DEVELOPMENTS AFFECTING TELECOMMUNICATIONS
2.1 Introduction
2.2 Development of the Green Agenda
2.2.1 Environmental
Factors
2.2.2 Social
Factors
2.2.3 Political
Factors
2.2.4 Economic
Factors
2.3 Treaties, Initiatives, and
Regulations - Global and Regional
2.3.1 The Kyoto Protocol
2.3.2 Europe
2.3.3 North America
2.3.4 Asia-Pacific
2.4 Emissions Trading and Carbon Credits
2.4.1 The Value of Carbon
Credits
2.4.2 Determinants of
Carbon Credit Values
2.4.3 Markets for
Emissions Trading
2.5 Summary and Conclusion
Chapter III
TECHNOLOGIES AND THEIR IMPACT
3.1 Introduction
3.2 Technologies and Their Impact
3.3 Transportation Demand Management
3.3.1 Location Based
Services
3.3.2 Unified
Communications Services
3.3.3 Mobile Resource
Management
3.4 Demand Side Management
3.4.1 Real Time or Smart
Residential Metering
3.4.2 Home Automation
3.4.3 Building Management
3.4.4 Data Centers
3.5 Machine-to-Machine
3.5.1 Sensor Network
Systems
3.5.2 Sensor Devices
3.6 ICT Recyclables
3.7 Real Time Environmental Audit and
Compliance
3.8 Summary and Conclusion
Chapter IV
USERS OF GREEN COMMUNICATIONS TECHNOLOGY
4.1 Introduction
4.2 Users of Green Communications
Technology
4.3 Enterprise
4.3.1 Real-Time
Environmental Compliance and Audit
4.3.2 Branch
Office/Remote Office
4.3.3 Mobile
Workers
4.3.4 Supply Chain
and Field Optimization
4.3.5 ICT Device
Recycling
4.3.6 Building
Management
4.3.7 Telecommuting
4.3.8 Global Data
Center Management and Grid Management
4.3.9 Green IT Data
Centers
4.3.10 Enterprise Summary: The
Environmental Footprint
4.4 Commercial Real Estate Management
4.4.2 High Impact:
Building Management, Operations Data Centers, and Remote Facilities
4.4.3 Medium
Impact: Real-Time Environmental Compliance and Audit; Mobile Workers
4.4.5 Commercial
Real Estate Management Summary: The Environmental Footprint
4.5 Small-Medium Sized Businesses
4.5.1 Short Term
Impact Solutions
4.5.2 Medium-Term
Impact Solutions
4.5.3 Long-Term
Impact Solutions
4.5.4 SMB Summary:
The Environmental Footprint
4.6 Small Office/Home Office Workers
4.6.1
Branch/Remote-Small Home Office, Mobile Workers, Field Services
4.6.2 Social
Responsibility
4.6.3 SOHO/Independent
Professional Summary: The Environmental Footprint
4.7 Consumer
4.7.1 Mobile
Lifestyle, Facilities, and Telecommuting
4.7.2 Recycling
4.7.3 Consumer
Summary: The Environmental Footprint
4.8 Conclusion and Summary
Chapter V
THE PLAYERS: VENDORS, EQUIPMENT PROVIDERS AND SERVICE PROVIDERS
5.1 Introduction
5.2 ICT Vendors, Equipment
Providers, & Energy Management Companies
5.2.1 The Energy
Services Company
5.2.2 Energy
Management Services Case Study: Oxxio
5.2.3 Green
Communications and Power Distribution: The Upside
5.3 Telecommunications & Green: A
Regional Comparison
5.4 Americas: Canada and US
5.4.1 Americas:
Non-OECD Countries
5.4.2 Americas:
Regional Recommendations
5.4.3 Americas:
Regional Challenges
5.5 EMEA: Europe, Middle East,
Africa
5.5.1 Cable MSO
Case Study: Sky Cable
5.5.2 Mobile Case
Study: Green Mobile MVNO
5.5.3 EMEA: OECD
Telecom Consortia
5.5.4 EMEA:
Non-OECD Countries
5.5.5 EMEA:
Regional Variances
5.5.6 EMEA:
Regional Recommendations
5.5.7 EMEA:
Regional Challenges
5.6 Asia-Pacific: OECD
5.6.1 Asia-Pacific:
Non-OECD
5.6.2 Case Study: The
Australian Power Utilities
5.6.3 Case Study: NTT
Group Japan
5.6.4 Asia-Pacific
Regional Variances
5.6.5 Asia-Pacific:
Regional Recommendations
5.6.6 Asia-Pacific:
Regional Challenges
5.7 Summary
Chapter VI
MARKET FORECASTS
6.1 Overview
6.2 Forecast Methodology & World
Wide Estimates
6.2.1 Modeling the
Value of Carbon Credits
6.2.2 Modeling the
Value of Green Communications
6.2.3 Green
Communications Worldwide Revenue Estimates
6.3 TDM Domain Forecasts – LBS &
UCS
6.3.1 Location
Based Services
6.3.2 Unified
Communications Services
6.4 Demand Side Management Domain
6.4.1 Advanced
Metering Infrastructure for Residential
6.4.2
Facilities/Building Management
6.4.3 Home
Automation Technology
6.4.4
Virtualization and Consolidation Technology
6.5 M2M & Sensor Systems Domain
Forecasts – RFID, NFC
6.5.1 M2M Sensor
Devices Technology
6.6 Recycling of Information
Communications Technology Equipment Domain
6.7 Real-Time Environmental Audit
and Compliance Systems Domain
6.8 Solutions
6.8.1 Telecommuting
Solutions
6.8.2 Mobility
Workers Solutions
6.8.3 Branch and
Remote Offices Solutions
6.8.4
Environmentally Located Data Centers/IT Operations Centers Solutions
6.8.5 ICT
Recyclables Solutions
6.8.6 CSR
Environmental Compliance and Audit Systems Solutions
6.8.7 Building and
Facilities Management Solutions
6.8.8 Field
Services Solutions
6.9 Worldwide Environmental Impact
6.10 Summary and Conclusion
Table of Figures
Chapter I
I–1 Worldwide Green Communications
Technologies Revenues, 2008-2013
Chapter II
II-1 Atmospheric Carbon Dioxide,
1960-2005
II-2 Average Glacier Thickness,
1960-2000
II-3 Rise in Global Sea Levels,
1880-2000
II-4 Map of EU ETS and AP6 Nations
II-5 Worldwide Carbon Dioxide Emissions
II-6 Price and Volume of Carbon Credits
Traded on the ECX, 1/20055-8/2006
II-7 Worldwide Carbon Emission Trading
Markets, June 2007
Chapter III
III-1 Overview of Vehicle-to-Grid Application
III-2 Percentage of Residential Consumer
Electronics Power Consumption
III-3 Overview of HPNA Technology
III-4 Commercial, Residential and Industrial
Load Management
-
Bidirectional Communications Metering
III-5 IT Data Center Server Storage and
Content Power Consumption CPU/kW
III-6 Projection of World Market Energy
Consumption: Breakdown by Fuel Source, 1980-2030
III-7 Aggregate Projection of World Market
Energy Consumption, 1980-2030
III-8 M2M Wireless Sensor Bidirectional
Communications Network
III-9 M2M RFID Sensor Network Devices
III-10 End of Product Lifecycle Recycling Program
III-11 Real Time Environmental Compliance and Auditing
using Wireless Mesh Networks
Chapter IV
IV-1 Enterprise Solutions: High, Medium, & Low
Impacts
IV-2 US Telecommuting Growth, 2006-2011
IV-3 Managed Network Services: Various
Providers and Lifecycle Stages
IV-4 US Managed Service Revenues, 2007-2012
IV-5 Commercial Real Estate Management
Solutions: High, Medium, Low Impacts
IV-6 SMB Solutions: High, Medium, and Low
Impacts
IV-7 Time Horizon for SMB Solutions: Short
Term
IV-8 Time Horizon for SMB Solutions:
Medium-Term
IV-9 Time Horizon for SMB Solutions: Long-Term
IV-10 SOHO Solutions High, Medium and Low Impacts
IV-11 Consumer Solutions: Pragmatic vs. Potential
Chapter V
V-1 Global Consumption of Electricity by
Region
V-2 C40 Summit, EMEA Region Member
Municipalities
V-3 Global Carbon Dioxide-led GHG
Emissions by Region
V-4 C40 Summit, Asia-Pacific Region
Member Municipalities
Chapter VI
VI-1 Worldwide Green Communications
Technologies Revenues
VI-2 Total Worldwide LBS Technology Revenue
and Subscriber Data
VI–3 Total Worldwide LBS Technology generated
GHG Emissions Reductions
VI-4 Total Worldwide UCS Technology Revenue
and Subscriber Data
VI-5 Total Worldwide AMI Technology Revenue
VI-6 Total Worldwide Facilities/Building
Management Technology Revenue
VI-7 Total Worldwide Home Automation
Technology Revenue
VI-8 Total Worldwide Home Automation
Technology generated GHG Emissions Reductions
VI-9 Total Worldwide Virtualization &
Consolidation Tech. Revenue
VI-10 Total Worldwide Virtualization & Consolidation Tech.
Gen. GHG Emissions Reductions
VI-11 Total Worldwide M2M Sensor Device Technology Revenue
VI-12 Total Worldwide M2M Sensor Device Technology GHG
Emissions Reductions
VI-13 Total Worldwide Recycling Reclamation Revenue
VI-14 Total Worldwide Recycling Reclamation generated GHG
Emissions Reductions
VI-15 Total Worldwide Environmental Audit & Compliance
Tech.
VI-16 Total Worldwide Environmental Audit & Compliance
Tech. Gen. GHG Emissions Reductions
VI-17 Telecommuting Solutions, GHG Emissions Reductions by
Technology
VI-18 Mobility Workers Solutions, GHG Emissions Reductions
by Technology
VI-19 Branch and Remote Offices Solutions, GHG Emissions
Reductions by Technology
VI-20 Env. Located Data Centers/IT Ops Center Solutions,
GHG Emissions Reductions by Tech.
VI-21 ICT Recyclables Solutions, Recaptured Value by
Technology
VI-22 CSR Compliance and Audit Systems Solutions, GHG
Emissions Reductions by Technology
VI-23 Facilities/Building Management Solutions, GHG
Emissions Reductions by Technology
Table of Tables
Chapter I
I-1 Green Communications
Portfolio of Product Domains, Services and Applications
Chapter II
II-1 Major Climate Initiatives by
Region as of June 2007
II-2 Value of Carbon Credits
Traded on the ECX and CCX, 2006
Chapter III
III-1 Green Communications Portfolio
III-2 Applications of Location Based
Services in Transportation Demand Management
III-3 Capabilities of a Unified
Communications Service
III-4 Unified Communications Modalities
III-5 Use of UCS in Devices, Services,
and Media
III-8 Application of Mobile Resource
Management to Transportation
III-6 MRM Benefits
III-7 Home Automation Technology
Features
III-8 Average Savings of Green Buildings
III-9 Technology Drivers of Managed
Services
III-10 US PC and Server Energy Consumption
III-11 Gross Value of Common Metals in Selected Cell
Phone Markets - US
Chapter IV
IV-1 Application of Technology to Cross
Industry Needs
IV-2 Green Communications Footprint:
Enterprise Economic Sector
IV-3 Environmental Footprint -
Commercial Real Estate Management
IV-4 Environmental Footprint: SMBs
IV-5 Environmental Footprint: SOHO
IV-6 Environmental Footprint: Consumer
Chapter V
V-1 Regional Net Electricity
Consumption, 2004 - 2030
V-2 Regional Carbon Dioxide
Emissions, 2004 -2030
V-3 Regional Value of Carbon
Emissions, 2007
V-4 Worldwide Value of Green
Communications Solutions by Economic Sector
V-5 Americas Region Recommended
Service Provider Action Plan
V-6 Americas Region Recommended
Service Provider Action Plan (Non-OECD Nations)
V-7 EMEA Region Recommended
Service Provider Action Plan (OECD Member Countries)
V-8 EMEA Region Recommended
Service Provider Action Plan (Non-OECD Nations)
V-9 Asia-Pacific Region
Recommended Service Provider Action Plan
V-10 Asia-Pacific Region Recommended Service
Provider Action Plan (Non-OECD Nations)
Chapter VI
VI-1 Green Communications Portfolio of
Product Domains, Services and Applications
VI-2 Worldwide Revenues and Subscribers
by Product Domain
VI-3 Worldwide Revenues by Geographic
Region
VI-4 Worldwide LBS Technology Revenue &
Subscriber Data
VI-5 Total Worldwide LBS Technology
generated GHG Emissions Reductions
VI-6 Worldwide UCS Technology Revenue &
Subscriber Data
VI-7 Total Worldwide UCS Technology
generated GHG Emissions Reductions
VI-8 Total Worldwide AMI Technology
generated GHG Emissions Reductions
VI-9 Total Worldwide Facilities/Building
Mgt. Tech. generated GHG Emissions Reductions
VI-10 Total Worldwide Carbon Emissions and
Valuations by Region
VI-11 Projected GHG Emissions Footprint per capita
by Region
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Pricing Information
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Hard Copy
Price
$ 3995
Electronic Copy Price
(PDF License Descriptions)
$ 4695 Single-User Printable PDF
$ 6995 6-Seat Printable PDF
$ 10000 Unlimited Corporate-Wide Distribution
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Telecom
Market
Research,
