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Telecommunications Services for the Health Care Industry

1996-2001

a market research report

Report Excerpt

Market Segmentation

Table of Contents

Press Release

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Outdated, cumbersome, and costly administrative systems plague the health care industry. While medical technology has made significant advances, information systems in the health care industry have remained mainframe-based and inflexible--which provides a unique opportunity for telecom and equipment vendors who can offer integrated, interoperable business solutions.

Telecommunication Services for the Health Care Industry examines the opportunities for the implementation of telemedicine and health information networks (HINs), revealing the key forces driving electronic health care commerce. Installation of integrated delivery systems is just one crucial step toward the widespread deployment of networked health systems; however a lack of standards and protocols may impede adoption. Formidable barriers exist, and this report exposes them all.

Home health care via telemedicine is still in its infancy, but Insight predicts it will account for a major portion of telemedicine revenue by the end of the decade and will accelerate usage of telecom networks. Now is the time for carriers to form alliances with equipment providers, care providers, and government agencies to ensure that the infrastructure needed for telemedicine is in place. A potential threat: cable networks that are making substantial investments in interactive video.

This report provides a comprehensive overview of telemedicine and HINs––the computer and telecom facilities that allow doctors, payors, pharmacies, and hospitals to share patient, financial, and clinical data. For telecom carriers, software vendors, and system integrators, revenue opportunities in health care are projected in the billions. And those vendors involved early on will be the ones to benefit.

Telecommunication Services for the Health Care Industry projects carrier revenue through the year 2001, providing forecast models that estimate connection costs, service demand, and annual revenue in five segments: health information networks, teleradiology, interactive video, prison telemedicine, home health care, and telemedicine export (international telemedicine).


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    Report Excerpt

    Background

    The early 1990s brought accelerated turmoil to the US health care industry as rising costs, an aging population, misdirected attempts at health care reform, increasing liability insurance costs, and the closure of rural hospitals conspired to create a melt-down in our national health care delivery system.

    The increased pressure to cut the cost of health care while improving the quality and access to care has led the industry to focus on
    technology as a way to achieve its goals. While the health care industry has made advances in medical technology, its administrative and back office infrastructure remains outdated and cumbersome.

    Insight's research focused on two telecommunications-related technologies that have the potential to improve the quality of and
    access to health care, while helping to contain costs: telemedicine and health information networks (HINs).

    Telemedicine

    Insight defines telemedicine as the delivery of health care services to a remote location or locations via telecommunications facilities. Currently, most of the telemedicine systems in the US are in the trial or evaluation stage so it is premature to say that market forces are driving the deployment of telemedicine. However, we have noted ten factors and market conditions which have the potential to drive the deployment of telemedicine systems--and on the other side of the equation, we found a number of important issues that need to be addressed and overcome before telemedicine can be fully implemented.

    To cite just three examples which have the potential to drive the deployment of telemedicine: in cases where extensive travel time for a health care provider is involved, telemedicine technology can increase efficiency and perhaps reduce costs by eliminating travel time and making the provider more productive. Telemedicine can also be used as a partial replacement for physical home health care visits; by using two-way interactive video, it is possible for the health care professional to be "with" the patient every time he takes a pill or administers an injection. Telemedicine can also become a source of revenue to a consulting medical provider when telemedicine consultations become a routine paying proposition.

    Before society can derive the benefits associated with telemedicine, a number of issues need to be addressed. For example, state regulations currently limit the licensing of health care professionals to in-state practitioners, while telemedicine often crosses state lines. At the present time, the American Telemedicine Association is lobbying the Federation of State Medical Licensing Boards to solve the problems surrounding licensing and telemedicine. Possible solutions to the issue of licensing would include allowing patients under the care of in-state physicians to benefit from consultation with out-of-state physicians; another possible solution would be to provide some sort of a limited license for practicing via telemedicine.

    Another major obstacle is that there are currently few policies regarding the reimbursement of physicians for services provided by telemedicine. The Health Care Financing Administration (HCFA), which controls reimbursement for Medicare and Medicaid patients, is the bellwether or model for reimbursement, yet it has made few rulings regarding reimbursement for telemedicine procedures or events.

    Other issues that must be resolved include the medical equipment and telecommunications technology; there must be agreement among the vendors and suppliers on interoperability standards and protocols. The willingness of physicians to participate, the effects of budget cutting on programs, and the cost of transmission and equipment will all need to be considered and resolved.

    Health Information Networks

    Health information networks are the computer and telecommunications facilities that allow providers, payors, employers, pharmacies, laboratories, and other health care organizations to share patient, financial, and clinical data.

    As part of the effort to reduce the administrative costs of providing health care, HINs partake of the general business imperative that tightly couples the policies and procedures of an enterprise to its telecommunications networks. In this sense HINs conflate neatly with electronic commerce and electronic data interchange (EDI) initiatives in many different industries. Electronic commerce, EDI, and HINs are all part of a trend toward automating records and transactions to increase efficiency and reduce administrative costs.

    HINs are a logical growth of the enterprise-wide networks that connect the locations of a single health care provider. Unlike many other industries, the health care industry has not been focused on controlling costs and increasing efficiency until very recently. Consequently, information systems in the health care industry are typically mainframe-based and inflexible. One interviewee described health care information systems as a "70s infrastructure in a 90s world." There are very few open standards-based systems in hospitals today; and, consequently, there are isolated systems for each application. This problem with legacy systems is
    one of the factors impeding the growth of health information networks. It is difficult for many providers to shift to an enterprise-wide client/server architecture, never mind moving into a more advanced health information network.

    As with telemedicine, there are issues and obstacles to the implementation of electronic ways of exchanging information. These concerns include the failure of health care reform, the lack of standard interfaces among systems, and issues of confidentiality and privacy.

    The Market

    Insight Research constructed a model for use in calculating the revenue to telecom service providers from telemedicine and HINs. The sub-segments addressed in our study include HINs, teleradiology, interactive video consultations, telemedicine applications to prison populations, telemedicine applications in home health care, and telemedicine applications as an exportable product.

    The two biggest opportunities to stimulate usage of the network appear to be .............

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    Market Segmentation

     

    • Type of Healthcare Site
      • Hospital
      • Clinic of Large Group
      • Solo or Small Office
      • Pharmacies
      • Payors

    • Type of Service
      • HIN (Health Information Network)
      • Teleradiology
      • Interactive Video
      • Home Healthcare
      • Prison Healthcare
      • Telemedicine Export (International Telemedicine)


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    Table of Contents

     

    Chapter I
    EXECUTIVE SUMMARY
    1.1 Background
    1.2 Telemedicine
    1.3 Health Information Networks
    1.4 The Market

    Chapter II
    BACKGROUND

    2.1 Introduction
    2.2 Telemedicine
    2.2.1 Market Forces Driving Telemedicine
    2.2.1.1 The Need to Reduce Costs and Increase Efficiency
    2.2.1.2 The Move Towards Capitation
    2.2.1.3 The Increasing Need for Home Health Care
    2.2.1.4 The Need to Train Personnel Cost-Effectively, With Minimal Time Away From Job
    2.2.1.5 The Increasing Demand for Medical Information
    2.2.1.6 The Need for Additional Revenues
    2.2.1.7 The Need to Provide Medical Care in Situations Where Delivery Is Difficult
    2.2.1.8 The Need to Deliver Quality Health Care to Rural and Other Under-Served Areas
    2.2.1.9 The Increasing Need for Consultations with Specialists
    2.2.1.10 The Falling Prices of Transmission Bandwidth and Equipme
    2.2.2 Issues and Obstacles to the Implementation of Telemedicine
    2.2.2.1 Licensure Issues
    2.2.2.2 Lack of Reimbursement for Telemedicine Consultations
    2.2.2.3 Lack of Standards and Protocols for Telemedicine
    2.2.2.4 Administrative and Organizational Factors
    2.2.2.5 Physician Culture
    2.2.2.6 Budget Cuts
    2.2.2.7 Interoperability Problems
    2.2.2.8 Cost of Transmission and Equipment
    2.3 Electronic Commerce
    2.3.1 Market Forces Driving Electronic Commerce for the Health Care Industry
    2.3.1.1 Integrated Delivery Systems
    2.3.1.2 The Need for Increased Information to Improve Medical Decision-Making
    2.3.1.3 The Need for Increased Information to Improve Financial Decision-Making
    2.3.1.4 The Need for Outcomes Data to Improve Financial and Medical Decision-Making
    2.3.1.5 The Need to Share Expensive Resources
    2.3.1.6 Capitation and Managed Care
    2.3.1.7 The Need to Reduce Administrative Costs
    2.3.2 Issues and Obstacles to the Implementation of Electronic Commerce
    2.3.2.1 Failure of Health Care Reform
    2.3.2.2 Lack of Standard Interfaces Among Systems
    2.3.2.3 Confidentiality and Privacy


    Chapter III
    ELECTRONIC COMMERCE, ELECTRONIC DATA INTERCHANGE, AND HEALTH INFORMATION NETWORKS

    3.1 A Way to Reduce Administrative Costs
    3.2 Electronic Commerce
    3.2.1 Definition of Electronic Commerce
    3.2.2 Benefits of Electronic Commerce
    3.2.3 Telecommunications Services for Electronic Commerce
    3.2.4 Electronic Commerce Issues
    3.2.5 Cost Savings from Electronic Commerce
    3.3 Electronic Data Interchange
    3.3.1 Definition of EDI
    3.3.2 Benefits of EDI
    3.3.3 Telecommunications Services Used with EDI
    3.3.4 EDI Issues
    3.4 Health Information Networks
    3.4.1 Definition of HINs
    3.4.2 Benefits of Health Information Networks
    3.4.3 Telecommunications Technologies Used for HINs
    3.4.4 HIN Issues

    Chapter IV
    TELEMEDICINE
    4.1 Definition and Background
    4.2 Applications
    4.2.1 The House Call of the Future
    4.2.1.1 Home Health Care for the Elderly and Chronically Ill
    4.2.1.2 Home Health Care for Routine Visits and Consultations
    4.2.1.3 Is Home Health Care via Telemedicine Effective?
    4.2.1.4 Is Home Health Care via Telemedicine Cost-Effective?
    4.2.1.5 Profile: H.E.L.P Innovations’ ResourceLink and Home Health Care
    4.2.2 Education for Medical Personnel/Continuing Medical Education
    4.2.2.1 Definition of Continuing Medical Education
    4.2.2.2 Profile: Allegheny Health Education Research Foundation, AT&T, and Fore Systems
    4.2.2.3 Profile: University of Kansas Telemedicine Project
    4.2.2.4 Profile: REACH-TV
    4.2.2.5 Profile: Mountaineer Doctor TeleVision
    4.2.3 Patient Education
    4.2.4 Health Information and Services on the Internet
    4.2.4.1 Tangled in the Web
    4.2.4.2 WWW Health Care Sites
    4.2.4.2.1 Healthgate
    4.2.4.2.2 Galter Health Sciences Library
    4.2.4.2.3 Medical Matrix
    4.2.4.2.4 Medscape
    4.2.4.2.5 Healthwise (Go Ask Alice!)
    4.2.4.2.6 OncoLink
    4.2.4.2.7 Johns Hopkins Medical Institution Information Network
    4.2.4.2.8 Virtual Hospital
    4.2.4.2.9 CancerNet
    4.2.4.2.10 GenBank
    4.2.4.2.11 PharmInfoNet
    4.2.4.2.12 Physicians Online
    4.2.4.2.13 National Library of Medicine (HyperDOC)
    4.2.4.2.14 Physician’s GenRx
    4.2.4.2.15 Additional Internet Sites of Interest
    4.2.5 Remote Consultation
    4.2.5.1 Definition
    4.2.5.2 Store-and-Forward
    4.2.5.3 Exporting Telemedicine
    4.2.5.3.1 Profile: Mountaineer Doctor TeleVision
    4.2.5.3.2 Profile: University of Texas Medical Branch –Galveston
    4.2.5.3.3 Profile: Texas Telemedicine Project
    4.2.5.3.4 Profile: Harvard Medical School Tele-Psychiatry Project
    4.2.5.3.5 Profile: The Mayo Clinic
    4.2.5.3.6 Profile: Rural East Carolina Health Network
    4.2.5.3.7 Profile: American Telemedicine International
    4.2.5.3.8 Profile: University of Kansas Telemedicine Project
    4.2.5.4 Military Telemedicine
    4.2.5.4.1 Profile: PrimeTime II
    4.2.5.5 Cost Justification for Telemedicine Remote Consultations
    4.2.6 Teleradiology and Telepathology
    4.2.6.1 Definition of Teleradiology
    4.2.6.1.1 ACR Teleradiology Guidelines
    4.2.6.1.2 Teleradiology Transmissions
    4.2.6.2 Teleradiology in the Military
    4.2.6.3 Profile: Virginia Mason Medical Center
    4.2.6.4 Profile: Teleradiology Associates
    4.2.6.5 Cost Justification for Teleradiology
    4.2.6.6 Definition of Telepathology
    4.2.7 Remote Monitoring
    4.3 Overall Cost/Benefit Analysis for Telemedicine

    Chapter V
    ASSOCIATIONS, ORGANIZATIONS, AND STANDARDS
    5.1 The American College of Radiology
    5.2 American National Standards Institute
    5.3 American Telemedicine Association
    5.4 Association for Electronic Health Care Transactions
    5.5 Center for Health Policy Research
    5.6 The Center for Healthcare Information Management
    5.7 Healthcare Information and Management Systems Society
    5.8 Health Care Financing Administration
    5.9 Information Technology Services and Research Unit
    5.10 The Koop Foundation, Inc.
    5.10.1 The HII Consortium
    5.10.2 Research and Development
    5.10.3 Testbeds
    5.10.4 Support Activities
    5.11 Medical Records Institute
    5.12 National Information Center on Health Services Research Health Care Technology
    5.13 Office of Rural Health Policy
    5.14 Radiological Society of North America
    5.15 Telemedical Interactive Consultative Services
    5.16 Telemedicine Research Center
    5.17 Workgroup for EDI

    Chapter VI
    VENDORS
    6.1 Acuson
    6.2 American Telemedicine International
    6.3 Ameritech Health Connections – Electronic Commerce
    6.4 Andersen Consulting
    6.5 Apollo Software, Inc.
    6.6 AT&T
    6.6.1 AT&T Health Care Network Integration Services
    6.6.2 Telemedicine Offerings
    6.6.3 EasyLink
    6.7 BellSouth
    6.8 Compression Labs, Inc.
    6.9 COMSAT
    6.10 Emed
    6.11 GTE
    6.12 Harbinger Corporation
    6.13 H.E.L.P. Innovations
    6.14 IMS MEDACOM, Inc.
    6.15 Instream
    6.16 Kodak Health Imaging
    6.17 MCI
    6.17.1 Information on Demand
    6.18 md/tv, inc.
    6.19 Motorola
    6.20 National Electronic Information Corporation
    6.21 Nortel
    6.22 Pacific Bell
    6.23 RADMAN, Inc.
    6.24 Sprint
    6.25 Sudbury Systems, Inc.
    6.26 Telemedicine and Telehealth Networks
    6.27 UNISYS: Health Information Management
    6.28 Wise Communications, Inc.

    Chapter VII
    FORECASTS AND ANALYSIS
    7.1 Introduction
    7.2 Health Information Network Forecast
    7.2.1 HIN Model
    7.2.2 HIN Connection Costs
    7.2.3 Annual Revenue from HINs
    7.3 Teleradiology Forecast
    7.3.1 Teleradiology Model
    7.3.2 Teleradiology Connection Costs
    7.3.3 Annual Revenues from Teleradiology
    7.4 Remote Consultations via Interactive Video
    7.4.1 Interactive Video Model
    7.4.2 Interactive Video Connection Costs
    7.4.3 Annual Revenue from Interactive Video
    7.5 Prison Telemedicine Networks
    7.5.1 Prison Telemedicine Model
    7.5.2 Prison Telemedicine Connection Costs
    7.5.3 Annual Revenue from Prison Telemedicine
    7.6 Home Health Care
    7.6.1 Home Health Care Model
    7.6.2 Home Health Care Connection Costs
    7.7 Export of Telemedicine
    7.7.1 Export of Telemedicine Model
    7.7.2 Export of Telemedicine Connection Costs
    7.7.3 Annual Revenue from Export of Telemedicine
    7.8 Total Carrier Revenues from Telemedicine and Health Information Networks
    7.9 Analysis

    Appendix A
    WEB SITE QUESTIONNAIRE

    Appendix B
    ACRONYMS

    Table of Figures

    Chapter I
    I-1 Total Carrier Revenue from Telemedicine and Health Information Networks, 1995-2001 ($Millions)

    Chapter III
    III-1 Comparison of Administrative Costs; Traditional Administration Versus Electronic Commerce
    III-2 Portion of Medical Office Administration Functions Using ED
    III-3 Survey Results of HINs' Self Appraisal of Evolutionary Path

    Chapter IV
    IV-1 Primary Telemedicine Applications Used by Health Care Professionals
    IV-2 Network Diagram of Texas Telemedicine Project

    Chapter VII
    VII-1 Percentage of 2001 Telecom Provider Revenues from Prototypical HIN by Type of Site
    VII-2 Forecast of Telecom Service Revenues from HINs, 1995-2001 ($Thousands)
    VII-3 Forecast of the Number of Radiology Practices Using Teleradiology, 1995-2001
    VII-4 Fixed ISDN Line Charges for Teleradiology, 1995-2001 ($Thousands)
    VII-5 ISDN Usage Charges for Teleradiology, 1995-2001 ($Thousands)
    VII-6 Total ISDN Charges for Teleradiology, 1995-2001 ($Thousands)
    VII-7 Telecom Carriers Revenue from Interactive Video Consultations, 1995-2001 ($Thousands)
    VII-8 Telemedicine Consultations from Prison Inmates, 1995-2001
    VII-9 Telecom Carrier Revenues Related to Prison Telemedicine Consultations, 1995-2001
    VII-10 Forecasted Number of Home Health Care Visits, 1995-2001 (Thousands)
    VII-11 Forecasted Number of Home Health Care Visits via Telemedicine, 1997-2001 (Thousands)
    VII-12 Estimated Homes Receiving Home Health Care via Telemedicine, 1997-2001
    VII-13 ISDN Lines from Home Health Care Providers, 1997-2001
    VII-14 Total ISDN Lines for Home Health Care, 1997-2001
    VII-15 Fixed ISDN Charges for Home Health Care, 1997-2001 ($Thousands)
    VII-16 ISDN Usage Charges for Home Health Care, 1997-2001 ($Thousands)
    VII-17 Total ISDN Charges for Home Health Care, 1997-2001 ($Thousands)
    VII-18 Telecom Carrier Revenue from Export of Medical Expertise via Telemedicine, 1995-2001
    VII-19 Total Carrier Revenue from Telemedicine and Health Information Networks, 1995-2001 ($Millions)

    Table of Tables

    Chapter III
    III-1 Levels of Computerization of Patient Information Systems

    Chapter VII
    VII-1 2001 HIN Prototype
    VII-2 Estimated Annual Charges per Network Connection
    VII-3 Estimated 2001 Telecom Provider Revenues from Prototypical HIN
    VII-4 Total Carrier Revenue from Telemedicine and Health Information Networks, 1995-2001 ($Thousands)


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