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US Hispanic Use of Telecommunications Services: Spending Patterns for Wireless and Wireline Services 2008-2013
a market research report
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Nearly one out of every three dollars spent on residential telecommunications services in 2007 came from US ethic communities, so the spending power of the Hispanic-American, African American, and Asian-American communities have become crucial to the survival of telecommunications providers. This market report takes a close look at the purchase habits and telecom usage patterns of the burgeoning Hispanic segment of the US population. In the last census, Hispanics surpassed the African-American population as the largest minority group in the US. US Hispanic purchasing power is now growing at nearly twice the rate of the general population, fueled by continued population growth and increasing Hispanic employment and income levels.
US Hispanics are heavy users of local, long-distance, international, and wireless calling. Prepaid services have also experienced explosive growth in the US Hispanic market. In this report, INSIGHT examines spending by US Hispanics on local, long-distance, wireless, and pre-paid services, and compares these spending patterns to the general population and to other minority segments including Asian Americans and African Americans.
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Report Excerpt
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Market Segmentation
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Table of Contents
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Pricing Information
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Hard Copy
Price
$ 3995
Electronic Copy Price
(PDF License Descriptions)
$ 4695 Single-User Printable PDF
$ 6995 6-Seat Printable PDF
$ 10000 Unlimited Corporate-Wide Distribution
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