Telecom Market Research Reports, Industry Analysis Forecasts, Custom Consulting services

telecom market research, consultingTelecom Market Research, telecom market research, consultingIndustry Analysistelecom industry research, market analysis, consulting

market research, consultinginfo@insight-corp.com :market research, consulting: 973-541-9600telecom industry research, market analysis, consulting

market research, consultingPO Box 2472, Durango, CO 81302

   telecom industry research, market analysis, consulting

   telecom industry research, market analysis, consulting

Advanced Telecom Industry Research Report Searchtelecom industry research, market analysis, consulting

telecom market research, strategic telecommunications industry analysis, custom consultingtelecom industry research, market analysis, consulting

Insight's telecom industry research services

Insight's Telecom Market Research Reports and Industry Analysis

Comparative market research reports provide in-depth analysis.  

Insight's Telecom Market Research Reports Subscription Program

Discount multiple report purchasing scalable to informational needs.

Insight's Custom Research and Bespoke Telecom Consulting Services

Insight consulting is among the most reliable in the industry.

New Telecom Market Research Reports and Industry Analysis


Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks 2014-2018 looks at how service providers are using IP in outsourced applications.
press release

US Telecom Buying: Changing Consumer & Business Purchase Patterns, 2014-2019 looks at changing telecom buying patterns in the US
press release

US Business Telecommunications: Services, Segments, 2014-2019 provides a detailed analysis of US businesses wireless and wireline markets
press release

US Wireless & Wireline Voice: Threats and Opportunities, 2013-2018 provides a comprehensive analysis of US voice services
press release

US Hispanic Use of Telecommunications Services: Spending Patterns for Wireless and Wireline Services 2010-1015

a market research report

Report Excerpt

Table of Contents

Market Segmentation
Press Release

Pricing Information
Order This Report

Download the Free Executive Summary

Nearly one out of every three dollars spent on residential telecommunications services in 2009 came from US ethnic communities, so the spending power of the Hispanic-American, African American, and Asian-American communities have become crucial to the survival of telecommunications providers. This market report takes a close look at the purchasing habits and telecom usage patterns of the burgeoning Hispanic segment of the US population. In the last census, Hispanics surpassed the African-American population as the largest minority group in the US. US Hispanic purchasing power is now growing at nearly twice the rate of the general population, fueled by continued population growth and increasing Hispanic employment and income levels.

US Hispanics are heavy users of local, long-distance, international, and wireless calling. Prepaid services have also experienced explosive growth in the US Hispanic market. In this report, Insight examines spending by US Hispanics on local, long-distance, wireless, and pre-paid services, and compares these spending patterns to the general population and to other minority segments including Asian Americans and African Americans.


Related Reports

  • consumer

  • ethnic

  • residential

  • web services

  • wireless

  • Find Other Reports

  • Press Links
    Contact

    Marketing Dept.

    Report Excerpt

    1.1      Hispanics and the US Telecommunications Markets

    The nation’s minority communities continue to grow more rapidly than the general population.  In fact, the  US is well on its way to becoming a “majority-minority” nation where less than 50 percent of the population will be non-Hispanic white, and the Census 2010 will reaffirm that the Hispanic demographics continue to grow at a faster rate than many other population groups.. 

    Expectations are that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power.  The importance of the Latino youth market to telecommunications carriers cannot be overemphasized.  They are the fastest growing segment of the US population, and younger people tend to have higher levels of disposable income.  Hispanics are the youngest race/ethnicity segment and, more importantly............................

    Download the Free Executive Summary


    Back to Top

    Market Segmentation

     
    Decline of Wireline & Rise of Wireless
         Wireless-Only US Households
         Residential Access Landline Declines
         Percent US Households with Wireless or Landline Phone Service Only
         US Households with both a Landline and a Wireless Phone
         Percentage of Adults in Wireless-only US Households by Race and Ethnicity
         Percentage of Adults in Wireless-only US Households by Age
         Percentage of Adults in Wireless-only US Households by Gender
         Percentage of Adults in Wireless-only US Households by Household Structure
         Percentage of adults in Wireless Only US Households by Education
         Percentage of Adults in Wireless-only US Households by Home Own. Status
         Percentage of Adults in Wireless-only US Households by Poverty Status
         Percentage of Adults in Wireless-only US Households by Geographic Region
         US VoIP Households
         Estimated US Cellular Subscribers
         Average Local Monthly US Cellular Bill

    Hispanic Cell Phone Ownership
         Increase in US Hispanic Cell Phone Ownership
         US Hispanic Cell Phone Ownership by Country of Origin
         US Hispanic Cell Phone Ownership by Language Preference
         US Hispanic Cell Phone Ownership by Income
         US Hispanic Cell Phone Ownership by Education
         US Hispanic Cell Phone Ownership by Acculturation Level

    Hispanic Pre-paid versus Post-Paid
         Prepaid vs. Contract US Hispanic Cell Phones
         US Hispanic Prepaid Cell Phone Use by Language Preference
         US Hispanic Contract Cell Phone Use by Education

    Hispanic Cell Phone Expenditures
         US Hispanic Average Monthly Expenditures on Wireline and Wireless
         US Hispanic Average Monthly Wireless Expenditures by Amount
         Percent of US Hispanics Spending >$100 per Month on Wireless by Income
         Percent of US Hispanics Spending >$100 per Month on Wireless by Education
         US Hispanic Households that are Wireless Only

    Hispanic Wireless versus Wireline Expenditures
         US Hispanics Planning to Switch from Wireline to Wireless by Income
         Estimated Distribution of Hispanic Landline and Wireless Use

    Hispanic Use of Bundled Service
         US Hispanic Use of Bundled Services
         US Hispanic Use of Unbundled Services by Acculturation
         US Hispanic Use of Bundled Services by Type of Provider

    Telecom Expenditures
         Total US Residential Wireline and Wireless Expenditures
         Growth of US Residential Wireline and Wireless Expenditures

    Ethnic Telecom Expenditures
    Total Ethnic Residential Wireline and Wireless Telecom Expenditures
         African-American
         Hispanic
         Asian American
         Am, Ind, Esk. Aleut.
    Growth of Ethnic Residential Wireline and Wireless Expenditures
         African-American
         Hispanic
         Asian American
         Am, Ind, Esk. Aleut.
    Total Hispanic Residential Telecom Expenditures
         Hispanic Residential Wireline
         Hispanic Residential Wireless
    Growth of African American Residential Telecom Expenditures
         Wireline
         Wireless
    Growth of Asian American Residential Telecom Expenditures
         Wireline
         Wireless
    Wireless Residential Expenditures by Race/Ethnicity
         Hispanic
         African-American
         Asian-American
    Growth of Wireless Residential Expenditures by Race/Ethnicity
         Hispanic
         African-American
         Asian-American

    Back to Top

    Table of Contents

     

    Chapter I
    EXECUTIVE SUMMARY
    1.1 Hispanics and the US Telecommunications Markets
    1.2 The Telecommunications Landscape
    1.3 Hispanic Telecommunications Markets

    Chapter II
    CURRENT MARKET ANALYSIS AND TRENDS
    2.1 Overall US Population
    2.2 Hispanics Are the Largest Ethnic Minority in the US
    2.3 States with Highest Concentration of Hispanics
    2.4 The US Hispanic Market Boom
    2.4.1 Hispanic Demographic Shifts
    2.5 Defining the US Hispanic Market
    2.6 The Power of the US Hispanic Market
    2.7 US Market Trends
    2.8 US Hispanic Households
    2.9 The Use of Spanish Language
    2.10 Do Hispanics Assimilate or Acculturate?
    2.11 Hispanic Educational Achievement
    2.12 “Hispanization” of the United States
    2.13 US Wireless Subscriber Growth
    2.13.1 Wireless Minutes
    2.13.2 Total Wireless Revenues
    2.14 Cell Phone Usage in the US Youth Market
    2.14.1 The Marketing Importance of the Under 18 Market

    Chapter III
    ADDRESSING THE US HISPANIC CONSUMER
    3.1 Marketing to US Latinos
    3.2 The Need for Integrated Marketing
    3.3 US Hispanic’s Language of Choice
    3.4 English Rules among US Hispanics
    3.5 Why Market to Latinos Online?
    3.5.1 Today’s Latino Online
    3.6 The Wireless Industry Targets Hispanics (Advertising Expenditures)
    3.6.1 Spanish Language Ad Spending
    3.6.2 Spanish Language Ad Spending by Media
    3.7 The Wireless Retail Experience
    3.8 Smartphones Projected to Outsell Traditional Mobile Phones
    3.9 Cell Phones as an Entertainment Device
    3.10 Generations
    3.11 Characteristics of Hispanic Millennials
    3.12 Hispanics and Mobile Web Growth
    3.12.1 Online Telenovelas
    3.12.2 Social Networking
    3.12.3 The Mobile Web and Hispanic Marketing Trends

    Chapter IV
    TELECOM OFFERS AND PROGRAMS
    4.1 4G Next-Generation Wireless Networks
    4.1.1 Android Phones
    4.1.2 Mobile Video
    4.1.3 Cell Phone Personalization
    4.1.4 Mobile VoIP
    4.2 The MNVO Shakeout
    4.3 The Prepaid Market & Success as an MVNO
    4.4 Successful MNVOs
    4.4.1 TracFone Wireless
    4.4.2 7-Eleven Speak Out Wireless
    4.4.3 Wal-Mart
    4.5 The Cable Multiple System Operators
    4.5.1 Comcast
    4.5.2 Cox Communications
    4.5.3 Charter Communications
    4.5.4 Cablevision Systems
    4.5.5 Time Warner Cable
    4.6 Telco Providers
    4.6.1 Telecom versus Cable
    4.6.2 AT&T
    4.6.3 IDT Corporation (TuYo)
    4.6.4 MetroPCS
    4.6.5 Qwest Communications International Inc.
    4.6.6 Sprint Nextel
    4.6.7 T-Mobile USA, Inc.
    4.6.8 US Cellular
    4.6.9 Verizon Communications
    4.7 Satellite Providers
    4.7.1 DirecTV
    4.7.2 Dish Network

    Chapter V
    FUTURE PRODUCTS AND SERVICE TRENDS
    5.1 The Continuing Decline of the Landline
    5.2 Wireless Substitution
    5.3 The Impact of Broadband on Landlines
    5.4 Hispanics and the US Wireless Market
    5.5 Survey of Hispanic Cell Phone Use
    5.5.1 Hispanic Cell Phone Ownership
    5.5.2 Hispanic Cell Phone Use: Contract Versus Prepaid
    5.5.3 Hispanic Cell Phone Expenditures
    5.5.4 Hispanic Wireless Market Attractiveness
    5.5.5 Hispanic Use of Prepaid Phone Cards
    5.6 Hispanic Use of Bundled Services
    5.7 Telecom Expenditures
    5.8. Ethnic Telecom Expenditures
    5.8.1 Comparison of Ethnic Telecom Expenditures
    5.9 The Importance of Hispanic Marketing

    Table of Figures

    Chapter I
    I-1 US Hispanic Average Monthly Expenditures on Wireline and Wireless
    I-2 Total US Ethnic Residential Wireline and Wireless Expenditures

    Chapter II
    II-1 Total US Population: Caucasian vs. Non-Caucasian
    II-2 Total Percent US Non-Caucasian Population by Race/Ethnicity
    II-3 Growth of the Three Largest US Minority Groups
    II-4 Percent of Hispanic Population by US Region
    II-5 Hispanic Youth’s Self-Identification
    II-6 US Hispanic Population by Country of Origin
    II-7 US Hispanic Purchasing Power
    II-8 US Population and Buying Power Percent Increases by Race/Ethnicity
    II-9 Median Age by Gender
    II-10 Selected Age Group % for Mex., Puerto Ricans and Cubans of Hisp. Origin
    II-11 Teen Cell Phone Ownership by Age
    II-12 Teen Cell Phone Ownership by Age
    II-13 Percent of Total and Hispanic Households by Size
    II-14 US Hispanic Households by Country of Origin
    II-15 Percent of Total and Hispanic Households by Type
    II-16 Percent of Native and Foreign-Born by Hispanic Origin
    II-17 US Hispanic Cultural Matrix
    II-18 Percent of Population with a High-School Diploma or More by Hisp.Origin
    II-19 Selected Educational Level Percentages by Total and Hisp.
    II-20 Percent of Population with a Bachelor’s Degree or Higher by HispOrigin
    II-21 Goldman Sachs Model for Hispanization of the US
    II-22 Total US Wireless Subscriber Growth
    II-23 Revenue Split between Voice and Non-Voice Wireless Service
    II-24 Smartphone Ownership among Americans
    II-25 Cell Phone Percent Ownership by Age Cohorts
    II-26 Projected Growth of the US Population Under 18 Years Old

    Chapter III
    III-1 English Fluency: Spoken Eng.Fluency for Foreign-Born Hisp.
    III-2 Spanish Speaking Proficiency by Generations
    III-3 English Speaking Ability by Generations
    III-4 US TV Households, by Race/Ethnicity
    III-5 Marketing Wheel of Fortune Important to Hispanic Marketers
    III-6 Traditional View of Hispanic Online Language Marketing
    III-7 Hispanic Internet Importance of Life Stages
    III-8 Primary Language among Latinos
    III-9 Primary Language among Latinos by Generation in the US
    III-10 Dominant Language by Country of Origin
    III-11 Internet Use by Race/Ethnicity
    III-12 Hispanic Internet Usage by Age
    III-13 Hispanic Internet Use by Education, Income and Nativity
    III-14 Hispanic versus General Market Internet Access
    III-15 US Adult Hispanic Total Population versus Online Adult Hispanics
    III-16 Life Stage Segmentation of the Hispanic Acculturation Segments
    III-17 Hispanic Online Purchase Behavior Comparison
    III-18 Five Fastest-Growing Product Categories in Advertising Spending
    III-19 Overall Retail Sales Index Rankings by Mobile Provider
    III-20 US Smartphone Penetration and Projections
    III-21 Smartphone Loyalty
    III-22 Media They Can’t Live Without by Age
    III-23 Generational Race/Ethnicity Segmentation in 2009
    III-24 Mobile Media Ownership among 8-18 Year Olds Over Time
    III-25 Media Use by Age
    III-26 Media Use by Race/Ethnicity
    III-27 Internet Access via a Mobile Device by Race/Ethnicity
    III-28 Social Network Media by Age Group, 2008 versus 2009
    III-29 Mobile Social Network Usage by Age Groups, 2009
    III-30 Fortune 1,000 Plans to Use Social Media to Target Latinos
    III-31 Social Networking Sites Used by US Companies to Engage Hispanics

    Chapter IV
    IV-1 Operating System Preferred by Cust.Planning on Purch.a Smartphone
    IV-2 US Smartphone Platform Market Share
    IV-3 Wal-Mart’s TracFone Pre-Paid Offers
    IV-4 US Homes Passed by Cable Companies
    IV-5 Comcast’s Spanish-Language Programming
    IV-6 Time Warner Cable “El Paquetazo” Marketing Message
    IV-7 Eastern US J.D. Power Customer Satisfaction Rankings
    IV-8 AT&T’s 4Q09 Revenue Mix
    IV-9 AT&T’s Use of Social Media to Extend Their Brand
    IV-10 AT&T’s Junior Achievement Worldwide Job Shadow Initiative Participants
    IV-11 Spanish Language Collaterals in AT&T Wireless Stores
    IV-12 AT&T Spanish-Speaking Staff Helping Latino Customers
    IV-13 AT&T Wireless Int. Painted Hands Print Ad Campaign – Costa Rica
    IV-14 AT&T Wireless Int. Painted Hands Print Ad Campaign – Mexico
    IV-15 Ads Used to Stimulate Text Messaging Music and Video Downloads
    IV-16 AT&T PADRES Spokeswoman Eva Longoria at Event
    IV-17 IDT Cinco de Mayo Event
    IV-18 Launch Sales Comparison through Day 74
    IV-19 Verizon Droid Incredible
    IV-20 Personalized Droid Contest Print Ad
    IV-21 English & Spanish Droid Print Ads

    Chapter V
    V-1 Wireless-Only US Households, 2006-2009
    V-2 Residential Access Landline Declines, 2003-2009
    V-3 Percent US Households with Wireless or Landline Phone Serv.Only
    V-4 US Households with both a Landline and a Wireless Phone
    V-5 US Wireless Only or No Telephone Serv.Households 2006 -2009
    V-6 % of Adults in Wireless-only US Households by Race and Ethnicity
    V-7 % of Adults in Wireless-only US Households by Age
    V-8 % of Adults in Wireless-only US Households by Gender
    V-9 % of Adults in Wireless-only US Households by Household Structure
    V-10 % of adults in Wireless only US Households by Education
    V-11 % of Adults in Wireless-only US Households by Home Own.Status
    V-12 % of Adults in Wireless-only US Households by Poverty Status
    V-13 % of Adults in Wireless-only US Households by Geo. Region
    V-14 US VoIP Households, 2010-2012
    V-15 Estimated US Cellular Subscribers, 1988-2009
    V-16 Average Local Monthly US Cellular Bill, 1990-2009
    V-17 Increase in US Hispanic Cell Phone Ownership, 2008 and 2009
    V-18 US Hispanic Cell Phone Ownership by Country of Origin, 2009
    V-19 US Hispanic Cell Phone Ownership by Language Preference
    V-20 US Hispanic Cell Phone Ownership by Income, 2009
    V-21 US Hispanic Cell Phone Ownership by Education, 2009
    V-22 US Hispanic Cell Phone Ownership by Acculturation Level, 2009
    V-23 Prepaid vs. Contract US Hispanic Cell Phones, 2007, 2008 and 2009
    V-24 US Hispanic Prepaid Cell Phone Use by Language Pref.
    V-25 US Hispanic Contract Cell Phone Use by Education, 2007-2009
    V-26 US Hispanic Ave.Monthly Exp.on Wireline and Wireless, 2007-2009
    V-27 US Hispanic Ave. Monthly Wireless Expend. by Amount, 2009
    V-28 % of US Hisp. Spending >$100 per Month on Wireless by Income
    V-29 % of US Hisp.Spending >$100 per Month on Wireless by Ed.
    V-30 US Hispanic Households that are Wireless Only
    V-31 US Hispanic Use of Bundled Services,2009
    V-32 US Hispanic Use of Unbundled Services by Acculturation, 2009
    V-33 US Hispanic Use of Bundled Services by Type of Provider, 2009
    V-34 Growth of US Residential Wireline and Wireless Expend.
    V-35 Growth of US Ethnic Residential Wireline and Wireless Expend.
    V-36 Growth of US Hisp.Residential Wireline and Wireless Expend.
    V-37 Growth of African-American Residential Wireline and Wireless Expend.
    V-38 Growth of Asian-American Residential Wireline and Wireless Expend.
    V-39 Growth of Residential Wireline Expend. by Race/Ethnicity
    V-40 Growth of Residential Wireless Expend. by Race/Ethnicity

    Table of Tables

    Chapter II
    II-1 States with Highest Hisp.Concentration
    II-2 Percent Hispanics versus Total State Population
    II-3 Population Change by Race and Ethnicity
    II-4 Change in Hispanic Population by State
    II-5 Hispanic Population, by Nativity
    II-6 Nativity by Detailed Hispanic Origin
    II-7 US Ave.Ann. Spending & Item Share for Hisp.& Non-Hisp. Cons.
    II-8 Median Age by Race/Ethnicity
    II-9 Children Cell Phone Ownership
    II-10 Child Cell Phone Age Ownership Breakdown
    II-11 Child Gender Breakdown (3 Year Trend)
    II-12 Hispanization Model and Example
    II-13 Top Cell Phone Activities for Children Ages 6-11

    Chapter III
    III-1 States Gaining Hispanics from Other States
    III-2 States Losing Hispanics to Other States
    III-3 Adult Hispanic Life Stage Segmentation
    III-4 Spanish Language Ad Spending by Media Type
    III-5 Top Ten Hispanic Advertising Product Category Spenders
    III-6 Spanish Language Media 2008 vs. 2009
    III-7 Talking and Texting by Cohort Group (Minutes)
    III-8 Time Spent with Cell Phone Media, by Demographic
    III-9 Mobile Content Usage by Race/Ethnicity

    Chapter IV
    IV-1 US Mobile Network Operators Market Share
    IV-2 7-Eleven “Speak Out” Airtime Card Denominations
    IV-3 MetroPCS Calling Plans
    IV-4 Qwest International Calling Plans
    IV-5 T-Mobile Shaking the US Wireless Industry
    IV-6 Pricing for T-Mobile’s Even More Plans
    IV-7 Verizon Wireless INpulse Prepaid Plans

    Chapter V
    V-1 Estimated Telephone Rollouts by Census Block
    V-2 US States Rank Ordered by Prev.of Cell Only Households
    V-3 Projected Hispanic Population Growth
    V-4 Total US Residential Wireline and Wireless Expenditures
    V-5 Total US Ethnic Residential Wireline and Wireless Expend.
    V-6 Total US Hispanic Residential Wireline and Wireless Expend.
    V-7 Total African-American Residential Wireline and Wireless Exp.
    V-8 Total Asian-American Residential Wireline and Wireless Expend.
    V-9 Residential Wireline Expenditures by Race/Ethnicity
    V-10 Residential Wireless Expenditures by Race/Ethnicity


    Back to Top

    Pricing Information

     

    Hard Copy Price
    $ 3995
    Electronic Copy Price
    (PDF License Descriptions)
    $ 4695 Single-User Printable PDF

    $ 6995 6-Seat Printable PDF

    $ 10000 Unlimited Corporate-Wide Distribution


    Back to Top

    telecom market analysis, industry researchHome       telecom market analysis, industry researchContact      telecom market analysis, industry research  Order      telecom market analysis, industry research  Reports       telecom market analysis, industry research Newsletter       telecom market analysis, industry research Sitemap        telecom market analysis, industry researchPress        telecom market analysis, industry researchPartners       Abouttelecom market analysis, industry research

    telecom market analysis, industry researchTelecom Market Research Reports, Industry Analysis, Custom Consultingtelecom market analysis, industry research

    telecom market analysis, industry research©  The Insight Research Corp. and/or its Affiliates. All Rights Reserved. See our Privacy Policy.PROPERTY OF THE INSIGHT RESEARCH CORPORATION, Telecom Industry Research Reports, Market Analysis, and Custom Consulting