IP-BASED APPLICATIONS SERVICES MARKET
2006-2011

TABLE OF CONTENTS

Chapter I
EXECUTIVE SUMMARY

Chapter II
IP NETWORK AND SERVICES FUNDAMENTALS
2.1       Introduction
2.2       IP Applications Services Definitions
2.3       Differences between IP Networks and the PSTN
2.3.1             Native IP vs. IP-Enabled Networks
2.3.2             Network Architectures
2.3.3             The Limitations of the Intelligent Network
2.4       IP Applications Services Protocols
2.4.1             Protocols vs. Architectures
2.4.2            The IP Suite of Protocols
2.4.3            Media Protocols
2.4.3.1                  RTP
2.4.3.2                  RTCP
2.4.3.3                  RTSP
2.4.4            Signaling Protocols
2.4.5            Gateway Protocols
2.4.5.1                 MGCP/Megaco Overview
2.4.5.2                 MGCP Functionality
2.5       H.323
2.5.1             Overview
2.5.2             Architecture
2.5.3             Protocols
2.5.4             Call Procedure
2.5.5             Network Element Protocol Support
2.6       SIP
2.6.1             Overview
2.6.2             Architecture
2.6.3             Protocols
2.6.4             Call Procedure
2.6.5             Network Element Protocol Support
2.7       Softswitch Architecture
2.7.1             Softswitch/Media Gateway Controllers
2.7.2             Media and Signaling Gateways
2.7.3             Media Servers
2.7.4             Application Servers
2.8       Enablers for IP based application services
2.8.1             Data Transmission and Encoding Technologies
2.8.2             End User Equipment Technologies
2.8.3             Presence Enabler Standards
2.9       IP Multimedia Subsystem (IMS)
2.9.1             Aim
2.9.2             Architecture

Chapter III
IP SERVICES ARCHITECHTURE AND OPERATION
3.1       Overview
3.2       Residential Video Telephony
3.2.1             Definitions
3.2.2             Service Implementation Requirements
3.2.2.1                Video telephony enabled end user device
3.2.2.2.               High speed data network
3.2.2.3                Video telephony standards
3.2.2.4                Other network elements
3.2.3             Service Implementation
3.2.3.1                Wireline RVT Implementation
3.2.3.2                Wireless RVT implementation
3.2.3.3                Wireline-Wireless Interworking
3.2.4             Vendor Offerings
3.3       Fixed Mobile Convergence
3.3.1             Definitions
3.3.2             Service Implementation Requirements
3.3.2.1                Wireless Network
3.3.2.2                Metro Area Network (MAN)
3.3.2.3                Local Area Network (LAN)/Personal Area Network (PAN)
3.3.2.4                Service Facilitators: UMA, SIP
3.3.3             Service Implementation
3.3.3.1                The SIP-Based Network Application Server Approach
3.3.3.2                The Unlicensed Mobile Access (UMA) Approach with SIP Migration
3.3.4             Vendor Offerings
3.4       File Sharing
3.4.1             Definitions
3.4.2             Service Implementation Requirements
3.4.2.1                 Fixed peer-to-peer network
3.4.2.2                Mobile peer-to-peer network
3.4.3             Service Implementation
3.4.4.            Vendor Offerings
3.5        Streaming
3.5.1             Definitions
3.5.2             Service Implementation Requirements
3.5.2.1                 Content Providers
3.5.2.2                 Encoder
3.5.2.3                 Content Delivery Network
3.5.2.4                 Media gateway/proxy
3.5.2.5                 Enabling wireless networks
3.5.2.6                 End user device
3.5.3             Service Implementation
3.5.4             Vendor Offerings
3.6       Location Based Services
3.6.1             Definitions
3.6.2             Service Implementation Requirements
3.6.2.1                 Positioning Technologies and Elements
3.6.2.2                 Gateways
3.6.2.3                 LBS Applications and Services
3.6.2.4                 GIS Content Server
3.6.3             Service Implementation
3.6.3.1                 Control Plane Approach
3.6.3.2                 User Plane Approach
3.6.4             Vendor Offerings
3.7       Presence based services
3.7.1             Definitions
3.7.2             Service Implementation Requirements
3.7.2.1                  Standards
3.7.2.2                  PBS Clients
3.7.2.3                  PBS Applications
3.7.3             Service Implementations
3.7.4             Vendor Offerings

Chapter IV
IP-BASED ENHANCED SERVICES SELECTED CASE STUDIES
4.1        Summary
4.2       Wireless and Wireline Distribution
4.3       NTT-DoCoMo
4.3.1             Enhanced Services Offerings
4.3.2             Technical Environment
4.3.3             Marketing Strategies
4.3.4             North American Players
4.4       British Telecom
4.4.1             Enhanced Services Offerings
4.4.2             Technical Environment
4.4.3             Marketing Strategies
4.4.4             North American Players
4.5       Rogers Wireless
4.5.1             Enhanced Services Offering
4.5.2             Technical Environment
4.5.3             Marketing Strategies
4.5.4             North American Players
4.6       Telstra
4.6.1             Enhanced Services Offering
4.6.2             Technical Environment
4.6.3             Marketing Strategies
4.6.4             North American Players
4.7        SK Telecom
4.7.1             Enhanced Services Offering
4.7.2             Technical Environment
4.7.3             Marketing Strategies
4.7.4             North American Players
4.8       Turkcell
4.8.1             Enhanced Services Offerings
4.8.2             Technical Environment
4.8.3             Marketing Strategies
4.8.4             North American Players

Chapter V
EQUIPMENT VENDORS
5.1       Overview
5.1.1             The Client
5.1.2             Others
5.1.3             Vendor Summary
5.1.4             Vendor Selection Criteria
5.2       Radvision Ltd.
5.3       Ericsson
5.4       Innoace Co. Ltd
5.5       Glenayre Electronics
5.6       Airvana Inc.
5.7       Kineto Wireless
5.8       Longboard Inc.
5.9       Sharman Networks (Kazaa)
5.10     Kontiki Inc.
5.11     Melodeo Inc.
5.12     Real Networks
5.13     Akamai Technologies
5.17     Apple Computer Inc.
5.18     SiRF Technology Holdings Inc.
5.19     Telcordia Technologies
5.20     TruePosition
5.21     Openwave Systems Inc.
5.22     Oz Communications Inc
5.23     Tello Corporation

Chapter VI
MARKET FORECASTS
6.1       Introduction
6.2       Methodology
6.2.1             Market Analysis Structure
6.2.2             Addressable Market Methodology
6.3       Overview of Global Trends in Broadband Wireline
6.3.1             Broadband Internet Access
6.3.2             Voice Over IP/Broadband
6.4       Global Trends in Wireless
6.5       Global IP Services Market
6.6       Residential Video Telephony
6.6.1             Market Status
6.6.2             Video Telephony Market
6.7       Fixed Mobile Convergence
6.7.1             Market Status
6.7.2             Fixed Mobile Convergence Market Forecast
6.8       File Sharing/Downloading and Multimedia Messaging
6.8.1             File Sharing/ Downloading and MMS Market Status
6.8.2             File Sharing/ Downloading and MMS Market Forecast
6.9       Streaming Services
6.9.1             Streaming Services Market Status
6.9.2             Streaming Services Market Status
6.10      Location-Based Services
6.10.1           Location-Based Services Market Status
6.10.2           Location-Based Services Market Forecast
6.11      Presence-Based Services
6.11.1           Presence-Based Services Market Status
6.11.1.1               Mobile Instant Messaging (MIM)
6.11.1.2               Push-to-Talk
6.11.2           Presence-Based Market Forecast

Appendix
GLOSSARY

Table of Figures

Chapter II
II-1       Protocols for Real-Time Communications
II-2       MGCP Architecture
II-3       Typical H.323 Network Architecture
II-4       Example of an H.323 Call Flow
II-5       Basic Components of a SIP Network
II-6       Example of a SIP Call Flow in Proxy Mode
II-7       SIP Network Interconnection with the PSTN
II-8       Softswitch Architecture
II-9       Presence Notification using SIMPLE
II-10     XMPP versus SIMPLE
II-11     IMS Architecture

Chapter III
III-1      Wireline RVT Implementation Architecture
III-2      Wireless RVT Implementation Architecture
III-3      Wireline-Wireline RVT Interworking Implementation Architecture
III-4      SIP Based FMC Implementation
III-5      UMA Based FMC Implementation
III-6      Wireless Peer-to-Peer Implementation
III-7      Wireless/Wireline Peer-to-Peer Implementation
III-8      Wireless/Wireline Streaming Implementation
III-9      Control Plane LBS Implementation
III-10    User Plane LBS Implementation
III-11    OMA-IMPS Architecture
III-11    OMA-IMPS Architecture Protocol Stack
III-12    Wireless/Wireline IM Architecture

Chapter IV
IV-1       Wireless Video Conferencing Screen Display
IV-2       Wireless Video Conferencing Booking through i-mode
IV-3       Wireless Video Conferencing Profile Registration through i-mode
IV-4       Wireless Video Conference Details through i-mode, e-mail, and SMS
IV-5       Booking Wireless Video Conference Details through https:// vnet.tv
IV-6       Participant Registration Screen displayed on https:// vnet.tv
IV-7       FOMA Dual Mode Phone Architecture
IV-8       Rogers MusicStore’s Website
IV-9       Melodeo’s Solution to Rogers
IV-10     Stream Ordering Process – Step 1
IV-11     Stream Ordering Process – Step 2
IV-12     Stream Ordering Process – Step 3
IV-13     Stream Ordering Process – Step 4
IV-14     Stream Ordering Process – Step 5
IV-15     Stream Ordering Process – Step 6
IV-16     Stream Ordering Process – Step 7
IV-17     SK Telecom’s Customer Segmentation Presentation

Chapter VI
VI-1       Broadband Penetration by Technology in Top 20 Economies
VI-2       Broadband Penetration as a Percentage of Households
VI-3       Worldwide Wireless Penetration as a Percentage of Population
VI-4       Consumers and Business Wireless Data Spending
VI-5       Worldwide Distribution of In-Service Networks by Type
VI-6       Distribution of Forecasted IP Service Revenues
VI-7       Worldwide IP Service Revenue Distribution by Region
VI-8       IP Service Revenue Distribution by Wireline and Wireless
VI-9       Residential Video Telephony Paying Subscriber Distribution
VI-10     Residential Video Telephony Revenue Distribution
VI-11     Residential Video Telephony Revenue Distribution by Region
VI-12     Wireline Residential Video Telephony Revenue Distribution by Region
VI-13     Wireless Video Telephony Revenue Distribution by Region
VI-14     Fixed Mobile Convergence Revenue Distribution by Region
VI-15     MMS/File Downloading Paying Subscriber Distribution
VI-16     File Sharing/File Downloading Revenue Distribution
VI-17     File Sharing/File Downloading Revenue Distribution by Region
VI-18    Worldwide Distribution of Paid Streaming Services
VI-19    Audio/Video Streaming Services Revenue Distribution
VI-20    Audio/Video Streaming Services Revenue Distribution
VI-21    Mobile Streaming Services Revenue Distribution
VI-22    IPTV Revenue Distribution by Region
VI-23    IPTV Subscribers Distribution by Region
VI-24    Worldwide Streaming Revenue Distribution by Region
VI-25    Location-Based Services Revenue Distribution by Region
VI-26    Location-Based Services Revenue Distribution by Region
VI-27    Mobile Instant Messaging Services Revenue Distribution
VI-28    Push-To-Talk Services Revenue Distribution by Region
VI-29    Presence-Based Services Revenue Distribution by Region

Table of Tables

Chapter IV
IV-1      Case Study Summary

Chapter V
V-1       Application wise Vendor Distribution
V-2       Product wise Vendor Distribution
V-3       Vendor Offerings for Operators in Chapter V

Chapter VI
VI-1       Worldwide Wireless ARPU, 2006-2011
VI-2       Sample Monthly Subscription Costs in North America Used In 2006
VI-3       Average Cost per Minute of Use by Region
VI-4       Worldwide Broadband Lines, 2006-2011 (Millions)
VI-5       Percent of Broadband Consumers Adopting VoIP
VI-6       Number of Consumer Broadband Lines with Wireless Home Ntw
VI-7       Worldwide 3G Subscribers, 2006-2011 (Millions)
VI-8       Worldwide In-Service Networks by Mobile System Type
VI-9       Worldwide IP Services Market by Service Type
VI-10     Worldwide IP Services Market by Region
VI-11     Worldwide Residential Video Telephony Service Paying Subscribers
VI-12     Residential Video Telephony Service Revenues
VI-13     Worldwide Fixed Mobile Convergence Subscribers
VI-14     Worldwide Market for Fixed Mobile Convergence Service
VI-15     Percentage of Multimedia Mobile Users in US, Germany, and UK,
VI-16    Worldwide MMS/File Downloading Paying Subscribers
VI-17    File Sharing/File Downloading Services Revenues
VI-18    Worldwide Subscribers for Paid Streaming Services
VI-19    Worldwide Audio/Video Streaming Services Revenues
VI-20    Worldwide Mobile Streaming Services Revenue
VI-21    Worldwide Wireline IPTV Services Revenue
VI-22    Worldwide Total Streaming Revenues by Region
VI-23    Worldwide Location-Based Subscribers
VI-24    Worldwide Location-Based Services Service Revenues
VI-25    Worldwide Mobile Instant Messaging Services Revenues
VI-26    Worldwide Presence-Based Services Subscribers
VI-27    Worldwide Push-To-Talk Services Revenues
VI-28    Worldwide Presence-Based Services Revenue

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