Chapter I
Executive Summary
1.1      Introduction & Definitions
1.2      VoIP as a Non-Starter
1.3      Location-Based Services
1.4      Market Forecast

Chapter II
IP Network and Services Fundamentals
2.1      Introduction
2.2      IP Applications Services Definitions
2.3      Differences between IP Networks and the PSTN
           2.3.1   Native IP vs. IP-Enabled Networks
           2.3.2   Network Architectures
           2.3.3   The Limitations of the Intelligent Network
2.4      IP Applications Services Protocols
           2.4.1   Protocols vs. Architectures
           2.4.2   The IP Suite of Protocols
           2.4.3   Media Protocols
           2.4.4   Signaling Protocols
           2.4.5   Gateway Protocols
2.5      H.323
           2.5.1   Overview
           2.5.2   Architecture
           2.5.3   Protocols
           2.5.4   Call Procedure
           2.5.5   Network Element Protocol Support
2.6      SIP
          2.6.1    Overview
          2.6.2    Architecture
          2.6.3    Protocols
          2.6.4    Call Procedure
          2.6.5    Network Element Protocol Support
2.7     Softswitch Architecture
          2.7.1    Softswitches/Media Gateway Controllers
          2.7.2    Media and Signaling Gateways
          2.7.3    Media Servers
          2.7.4    Application Servers
2.8     Enablers for IP-Based Application Services
          2.8.1    Data Transmission and Encoding Technologies
          2.8.2    End-User Equipment Technologies 17
          2.8.3    Presence Enabler Standards
2.9     IP Multimedia Subsystem (IMS)
          2.9.1    Aim
          2.9.2    Architecture

Chapter III
Location Based Services Architecture and Operation
3.1     Overview
3.2      Location Based Services
           3.2.1   Definitions
           3.2.2   Service Implementation Requirements
           3.2.3   Service Implementation

Chapter IV
Location Based Services Case Study
4.1      Summary
4.2      SK Telecom
           4.2.1   Enhanced Services Offering
           4.2.2   Technical Environment
           4.2.3   Marketing Strategies
           4.2.4   North American LBS Players

Chapter V
Equipment Vendors
5.1    Overview
         5.1.1 Application Servers, Media Servers, and Gateways
         5.1.2 The Client
         5.1.3 Protocols, Standards & Architectures
         5.1.4 Vendor Summary
         5.1.5 Vendor Selection Criteria
5.2    Openwave Systems Inc.
5.3    SiRF Technology Holdings Inc.
5.4    Telcordia Technologies
5.5    TruePosition

Chapter VI
Market Forecast
6.1    Introduction
6.2    Methodology
         6.2.1 Market Analysis Structure
         6.2.2 Addressable Market Methodology
6.3    Overview of Global Trends in Broadband Wireline
         6.3.1 Broadband Internet Access
         6.3.2 Voice over IP (VoIP)/Broadband
6.4    Global Trends in Wireless
6.5    Global IP Services Market
6.6    Location-Based Services (LBS)
         6.6.1 Location-Based Services Market Status
         6.6.2 Location-Based Services Market Forecast

Table of Figures

Chapter I
I-1        Worldwide IP Services Market by Service Type, 2008-2013

Chapter II
II-1      Protocols for Real-Time Communications
II-2      MGCP Architecture
II-3      Typical H.323 Network Architecture
II-4      Example of an H.323 Call Flow
II-5      Basic Components of a SIP Network
II-6      Example of a SIP Call Flow in Proxy Mode
II-7      SIP Network Interconnection with the PSTN
II-8      Softswitch Architecture
II-9      Presence Notification using SIMPLE
II-10    IMS Architecture

Chapter III
III-1     Control Plane LBS Implementation
III-2     User Plane LBS Implementation

Chapter IV
IV-1     SK Telecom’s Customer Segmentation Presentation

Chapter VI
VI-1     Broadband Subscribers per 100 People, Top 30 Economies, 2007
VI-2    Worldwide Distribution of In-Service Networks by Type, 2006 and 2008
VI-3     Distribution of Forecasted IP Service Revenues, 2008 and 2013
VI-4    Worldwide IP Service Revenue Distribution by Region, 2008 and 2013
VI-5    IP Service Revenue Distribution by Wireline and Wireless, 2008 and 2013
VI-6    Location-Based Services Revenue Distribution by Region, 2008 and 2013

Table of Tables

Chapter III
III-1    Streaming Vendor Offerings

Chapter V
V-1     Vendor Distribution by Product Type
V-2     Vendor Offering per Case Study

Chapter VI
VI-1    Worldwide Wireless Monthly ARPU, 2008-2013
VI-2    Sample Monthly Subscription Costs in North America Used in 2008 Forecast Models
VI-3    Average Cost per Mobile Minute of Use by Region
VI-4    Broadband Penetration as a Percentage of Households, 2008 and 2013
VI-5    Worldwide Broadband Lines, 2008-2013
VI-6    Percent of Broadband Consumers Adopting VoIP, 2008-2013
VI-7    Number of Consumer Broadband Lines with Wireless Home Networking, 2008-2013
VI-8    Worldwide Wireless Penetration as a Percentage of Population, 2008 and 2013
VI-9    Worldwide 3G Subscribers, 2008-2013
VI-10  Worldwide In-Service Networks by Mobile System Type, 2006 and 2008
VI-11  Worldwide IP Services Market by Service Type, 2008-2013
VI-12  Worldwide IP Services Market by Region, 2008-2013
VI-13  Worldwide Location-Based Subscribers, 2008-2013
VI-14  Worldwide Location-Based Services Service Revenues, 2008-2013

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