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The Mobile Workforce and Enterprise Applications 2007 - 2012

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Market Segmentation

Table of Contents

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Enterprises are already experiencing the benefits of a mobile workforce, but what lies ahead? As enterprises expand their customer service, the next generation of wireless products and services must be able to support an expanded mobile workforce.

Over the past decade, wireless networks, devices, and applications were developed to support the most basic enterprise applications, such as voice, email, ordering, and tracking. These developments were largely independent of the enterprise applications on the wireline side, which were expanding to support broadband access to Intranet and Internet applications. The next decade will witness the integration of wireline and wireless applications, enabled by new technologies such as IMS, 3G networks, smart phones, and WiMAX devices.

This report will provide a detailed analysis of the wireless technologies, application platforms, and workforce trends that will accompany this integration. Mobility convergence and IP convergence will be examined, along with fixed-mobile convergence, IMS, and content services. Insight will examine a number of vertical industries and markets that have provided early examples of these integrated applications. The research study will also provide forecasts of wireline and wireless service demand for these applications, as well as the demand by enterprise application and vertical industry.


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    Report Excerpt

    1.1 The Rise of the Mobile Enterprise

    Over the past 50 years, industries have grown and firms have consolidated around large, fixed facilities where functions and business processes could be co?located. That model of centralized industrial efficiency is now being rendered obsolete by the transformative power of ubiquitous broadband wireless communications.

    In the past, verbal and visual communication in the workplace assumed physical co?location; as workers became accustomed to the performance of local area networks (LANs) for both voice and data communications, telecommunications systems such as the private branch exchanges (PBXs) and personal computers (PCs) strengthened the ties to fixed facilities. Over the next five years, however, most industries will move away from a fixed and location-centric work environment to a dispersed mobile world where workers are deployed in the location where they are most effective.

    In only a short time, the idea of a pervasive mobile workforce went from being years away to being close at hand. As shown by the following facts, many of the big-ticket technological and regulatory limitations that a few years ago may have made widespread mobility unrealistic are now gone:

    · Broadband data speeds have reached 90 percent of business establishments.

    · Wireless broadband is available in all major metropolitan areas.

    · Mobile voice services have saturated all industries.

    · Mobile and wireline prices have dropped rapidly with the elimination of usage charges and the adoption of subscription-based services such as voice over the Internet protocol (VoIP).

    Deploying a mobile workforce requires that a number of elements come together to make these workers effective in the field:

    · mobile services — wireless, broadband;

    · devices — cell phones, personal digital assistants (PDAs), notebooks, wireless cards;

    · service control — management of wireline, wireless, office/remote access in a seamless service offering;

    · enterprise applications — the business processes that are automated through mobile access; and

    · business application platforms — the foundations and interfaces for building enterprise applications over a converged wireless and wireline network.

    In this study, INSIGHT analyzed each of these five elements as prerequisites for extending mobility to enterprise applications. To deliver mobile applications to users requires a complex interaction of customized software, server and data center middleware, and networks. Our study focuses on the value of the applications that traverse the networks; we do not attempt to quantify the value of the software applications, per se. Our objective is to provide an analysis of the various types of applications that traverse carrier networks and the value of those applications to the carrier in such a way that carriers can focus their marketing initiatives towards the fastest growing vertical and horizontal applications.

    1.2 Evolution of a Mobile Workforce

    To fully appreciate the emergence of the mobile workforce, it is important to understand how the US workforce is changing and how mobile technology can affect these changes. Fifteen years ago, the analysis of a mobile workforce would be limited by employer reluctance to support remote workers, while the technology to support mobile workers outside of the office was also limited.

    Over the past 15 years, these limitations have been eliminated. Employers are now actively promoting the expansion of their mobile workforce and technology is enabling continuous communication with employees outside of the office. Of note are a number of statistics sited in a study by the Telework Coalition:

    · 89 of the top 100 US companies offer telecommuting;
    · 58 percent of companies consider themselves a virtual workplace;
    · only nine percent of employees worked at headquarters; and
    · 67 percent of all workers used mobile and wireless computing.

    At a more fundamental level, the US is in the midst of a transition from a manufacturing economy to a services economy, which has caused a redistribution of employment. The Bureau of Labor Statistics (BLS) projections for 2012 show a growth of 15 million new jobs over 2005, with virtually all of the growth occurring in the services sector. Growth from .....

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    Market Segmentation

     

    Wireline
          Growth of Wireline Access Lines and Wireless Subscribers
          US Broadband Subscribers, 2007-2012
          FTTx Penetration, 2006-2010
          US Home Networks, 2005-2010
          US Wireline Loops, Wireless Subscribers, and VoIP Subscribers
    Wireless
          US Wireless Monthly ARPU and Minutes of Use, 1990-2005
          US Wireless Subscribers, 1985-2012
          US Wireless Voice vs. Data Monthly ARPU, 2005-2012
          US Wireless Subscribers and Broadband Subscribers, 2000-2012
          US Wireless 2G and 3G Subscribers, 2006-2012
          US Wireless GSM Subscribers by Air Interface, 2006-2012
          US Wireless CDMA Subscriber by Air Interface, 2006-2012

    Revenue
          Business Wireline Broadband and Cellular Pricing Trends
          Total US Mobile Enterprise Application Service Revenues
          Mobile Enterprise Application Service Revenues vs. Employment
          US Mobile Enterprise Wireline Application Service Revenues by Type
                Broadband
                Metro/Local
                WAN
          US Mobile Wireless Application Service Revenues
                Cellular
                WLAN
          US Cellular Telecom Service Revenues by Occupation
                Management
                Professional
                Service
                Sales
                Administrative
                Constr, Agri
                Production
                Transportation


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    Table of Contents

     
    Chapter I
    EXECUTIVE SUMMARY
    1.1 The Rise of the Mobile Enterprise
    1.2 Evolution of a Mobile Workforce
    1.3 Why this Transformation Now?
    1.4 Mobile Enterprise Market Forecasts 

    Chapter II
    WHAT’S AHEAD IN MOBILITY
    2.1 Background.
    2.2 Definitions
    2.3 Trends
          2.3.1  Wireless Services as a Self-Sustaining Industry
          2.3.2 IT Challenges   
          2.3.3  Changing Workforce  
          2.3.4  Industry Consolidation   
    2.4 Carrier Opportunities 

    Chapter III
    WIRELESS SERVICES
    3.1 The Growth of Wireless
    3.2 Wireless Coverage
    3.3 Wireless Broadband Technology
          3.3.1  Wireless 3G Services 
          3.3.2  WiFi 
     
    Chapter IV
    MOBILE WORKER TECHNOLOGY
    4.1 Wireless Technology
          4.1.1  WiMAX 
          4.1.2  Radio Frequency Identification (RFID)
          4.1.3  Unlicensed Mobile Access (UMA)
          4.1.4  Bluetooth 
          4.1.5  Devices
    4.2 Service Control
          4.2.1  Session Initiation Protocol (SIP) 
          4.2.2  Fixed Mobile Convergence (FMC)  
          4.2.3  IP Multimedia System (IMS)   
    4.3 Ethernet in the WAN
    4.4 Network Convergence
    4.5 Carrier Infrastructure 

    Chapter V
    THE MOBILE WORKFORCE
    5.1 Evolution of the Mobile Workforce
    5.2 Mobile Workers
    5.3 Technology to Support the Remote Office
          5.3.1  Broadband
          5.3.2  Fiber to the Home (FTTH) 
          5.3.3  Home Networks  
          5.3.4  Wireless for Mobile Workers
    5.4 Future Employment Trends
    5.5 Business Establishments

     Chapter VI
    ENTERPRISE APPLICATIONS & MOBILITY
    6.1 The Benefits of Mobility
    6.2 The US Wireless Ecosystem
    6.3 Productivity Gains from Wireless Applications
    6.4 Horizontal Applications
          6.4.1 Sales Force Management 
          6.4.2 Field Support 
          6.4.3 Fleet Management
          6.4.4 Inventory Management 
          6.4.5 Retail Management 
    6.5  Vertical Applications
          6.5.1 Insurance
          6.5.2 Consumer Goods 
          6.5.3 Healthcare
          6.5.4 Other Vertical Applications 

    Chapter VII
    MARKET FORECASTS
    7.1 Forecast Summary
    7.2 Methodology
    7.3 Employment Metrics
    7.4 Services Forecast
    7.5 Occupational Forecast
    7.6 Pricing and Penetration Forecasts 

    Appendix
    GLOSSARY

    Table of Figures 

    Chapter I
    I-1     Employment Growth by Major Sector, 2005 and 2012
    I-2     Percentage Growth by Occupational Title and Mobility, 2004-2014
    I-3     Wireless Equipment Vendors: Market Share Before and After Consolidation
    I-4     Total US Mobile Application Service Revenues, 2007-2012

    Chapter II
    II-1    Industry Segments and Telecom Services
    II-2    US Voice Access 1988 to 2006: Growth of Wireline Access Lines and Wireless Sub
    II-3    US Wireless Monthly ARPU and Minutes of Use
    II-4    US Percentage of Occupations by Category
    II-5    US Jobs Creation, 2005-2012 (Thousands)
    II-6    Wireless Equipment Vendors: Market Share Before and After Consolidation
    II-7    Gross Margin Opportunities. 

    Chapter III
    III-1   US Wireless Subscribers, 1985-2012 (Millions)
    III-2   US Wireless Voice vs. Data Monthly ARPU, 2005-2012
    III-3   US Wireline Loops, Wireless Subscribers, and VoIP Subscribers
    III-4   Service Competition (Number of Providers) and Population Covered
    III-5   US Wireless 2G and 3G Subscribers, 2006-2012 (Millions)
    III-6   US Wireless GSM Subscribers by Air Interface, 2006-2012 (Millions)
    III-7   US Wireless CDMA Subscriber by Air Interface, 2006-2012 (Millions)
    III-8   Remote Access Connectivity Survey

    Chapter IV
    IV-1   WiMAX Illustration
    IV-2   Basic RFID System
    IV-3   RFID Asset Tracking System.
    IV-4   UMA Timeline
    IV-5   UMA and Network Convergence
    IV-6   UMA Soft Phones
    IV-7   UMA Dual-Mode Handset: Nokia 6136
    IV-8   Bluetooth Devices
    IV-9   Mobile Devices
    IV-10 Service Control
    IV-11 SIP Call Processing
    IV-12 SIP and Application Services
    IV-13 IMS Layers
    IV-14 IMS Sub-Layers
    IV-15 Ethernet LAN Service
    IV-16 Ethernet Private Line (E-LINE)
    IV-17 Transparent LAN
    IV-18 The Converged Network Vision

    Chapter V
    V-1     US Teleworkers, 1990-2005 (Millions)
    V-2     Mobile Office Survey: Plan to Change Spending on Mobile Offices?
    V-3     Mobile Office Survey: Plan to Change Number of Mobile Office Employees?
    V-4     Mobile Office Survey: Does Mobile Office Work Increase Productivity?
    V-5     US Broadband Subscribers, 2005-2012 (Millions)
    V-6     Broadband Penetration: Top Countries
    V-7     Fiber to the Home and Node (FTTx)
    V-8     FTTx Penetration, 2006-2010 (Millions)
    V-9     US Home Networks, 2005-2010 (Millions)
    V-10   US Wireless Subscribers and Broadband Subscribers, 2000-2012
    V-11   Employment Growth by Major Sector, 2005 and 2012
    V-12   Percentage Growth by Occupational Title and Mobility, 2004-2014
    V-13   Number of US Hospitals and Number of Outpatient Visits, 1980-2005
    V-14   US Establishments, 1988-2003 (Millions) 

    Chapter VI
    VI-1    US Wireless Ecosystem
    VI-2    Account and Contact Views: Sample Mobile Device
    VI-3    Field Support Application Diagram
    VI-4    Fleet Management Application Diagram
    VI-5    Inventory Management Flow
    VI-6    Retail Management System
    VI-7    Retail Management Diagram
    VI-8    Consumer-Products Diagram
    VI-9    Home Monitoring Services 

    Chapter VII
    VII-1   Total US Mobile Application Service Revenues, 2007-2012
    VII-2   US Business Wireline and Wireless Revenues, 2006-2011
    VII-3   US Establishments: Distribution by Firm Size, 2003
    VII-4   US Mobile Wireline Application Service Revenues, 2007-2012
    VII-5   US Mobile Wireless Application Service Revenues, 2007-2012
    VII-6   US Cellular Telecom Service Revenues by Occupation, 2007-2012
    VII-7   Business Wireline Broadband and Cellular Pricing Trends, 2007-2012
    VII-8   Telecom Service Revenues by Occupation, 2007-2012 ($Millions)
    VII-9   Management Telecom Service Distribution, 2007 and 2012
    VII-10 Services Occupation Telecom Service Distribution, 2007 and 2012
    VII-11 US Employment by Occupation, 2007-2012 (Millions)

    Table of Tables 

    Chapter I
    I-1      Telecom Service Provider Consolidation
    I-2      Telecom Equipment Vendor Consolidation
    I-3      Total US Mobile Application Service Revenues, 2007-2012
     
    Chapter II
    II-1      Significant US Wireless Statistics
    II-2      IT Employment Growth 1992-2012 (Thousands)
    II-3      Telecom Service Provider Consolidation
    II-4      Telecom Equipment Vendor Consolidation 

    Chapter III
    III-1     US Wireless Voice vs. Data Monthly ARPU, 2005-2012
    III-2     North American Wireless Subscribers and Broadband Users, 2005-2012
    III-3     Wireless Broadband Technology 


    Chapter IV
    IV-1     Mobile Devices: Impacts on Workforce
    IV-2     Converged Infrastructure

    Chapter V
    V-1      US Broadband Subscribers, 2007-2012
    V-2      Employment Growth by Major Sector, 2005-2012
    V-3      Employment by Major Occupational Group, 2004-2014
    V-4      US Job Growth, 2004-2014 (Millions)
    V-5      Change in US Establishments by Company Size 

    Chapter VI
    VI-1      Evolution of Enterprise Applications, 1970-2015
    VI-2      US Healthcare per Capita Expense, 1980-2015
    VI-3      Benefits of Wireless Vertical Applications, Government
    VI-4      Benefits of Wireless Vertical Applications, Other Industries 

    Chapter VII
    VII-1     Total US Mobile Application Service Revenues, 2007-2012
    VII-2     Impacts of Telecom Usage by Occupational Segments
    VII-3     US Establishments, 1988 vs. 2003
    VII-4     Mobile Application Service Revenues vs. Employment, 2007-2012
    VII-5     US Mobile Wireline Application Service Revenues, 2007-2012
    VII-6     US Mobile Wireless Application Service Revenues, 2007-2012
    VII-7     US Cellular Telecom Service Revenues by Occupation, 2007-2012
    VII-8     Business Wireline Broadband and Cellular Pricing Trends, 2007-2012
    VII-9     Telecom Service Revenues by Occupation, 2007-2012
    VII-10   Management Telecom Service Distribution, 2007 and 2012
    VII-11   Services Occupation Telecom Service Distribution, 2007 and 2012
    VII-12   US Employment by Occupation, 2007-2012
    VII-13   Telecommunications Services Price Assumptions


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