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The Mobile Workforce and Enterprise Applications 2007 - 2012
a market research report
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Enterprises are already experiencing the benefits of a mobile workforce, but what lies ahead? As enterprises expand their customer service, the next generation of wireless products and services must be able to support an expanded mobile workforce.
Over the past decade, wireless networks, devices, and applications were developed to support the most basic enterprise applications, such as voice, email, ordering, and tracking. These developments were largely independent of the enterprise applications on the wireline side, which were expanding to support broadband access to Intranet and Internet applications. The next decade will witness the integration of wireline and wireless applications, enabled by new technologies such as IMS, 3G networks, smart phones, and WiMAX devices.
This report will provide a detailed analysis of the wireless technologies, application platforms, and workforce trends that will accompany this integration. Mobility convergence and IP convergence will be examined, along with fixed-mobile convergence, IMS, and content services. Insight will examine a number of vertical industries and markets that have provided early examples of these integrated applications. The research study will also provide forecasts of wireline and wireless service demand for these applications, as well as the demand by enterprise application and vertical industry.
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Report Excerpt
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1.1 The Rise of the Mobile Enterprise
Over the past 50 years, industries have grown and firms have consolidated around large, fixed facilities where functions and business processes could be co?located. That model of centralized industrial efficiency is now being rendered obsolete by the transformative power of ubiquitous broadband wireless communications.
In the past, verbal and visual communication in the workplace assumed physical co?location; as workers became accustomed to the performance of local area networks (LANs) for both voice and data communications, telecommunications systems such as the private branch exchanges (PBXs) and personal computers (PCs) strengthened the ties to fixed facilities. Over the next five years, however, most industries will move away from a fixed and location-centric work environment to a dispersed mobile world where workers are deployed in the location where they are most effective.
In only a short time, the idea of a pervasive mobile workforce went from being years away to being close at hand. As shown by the following facts, many of the big-ticket technological and regulatory limitations that a few years ago may have made widespread mobility unrealistic are now gone:
· Broadband data speeds have reached 90 percent of business establishments.
· Wireless broadband is available in all major metropolitan areas.
· Mobile voice services have saturated all industries.
· Mobile and wireline prices have dropped rapidly with the elimination of usage charges and the adoption of subscription-based services such as voice over the Internet protocol (VoIP).
Deploying a mobile workforce requires that a number of elements come together to make these workers effective in the field:
· mobile services wireless, broadband;
· devices cell phones, personal digital assistants (PDAs), notebooks, wireless cards;
· service control management of wireline, wireless, office/remote access in a seamless service offering;
· enterprise applications the business processes that are automated through mobile access; and
· business application platforms the foundations and interfaces for building enterprise applications over a converged wireless and wireline network.
In this study, INSIGHT analyzed each of these five elements as prerequisites for extending mobility to enterprise applications. To deliver mobile applications to users requires a complex interaction of customized software, server and data center middleware, and networks. Our study focuses on the value of the applications that traverse the networks; we do not attempt to quantify the value of the software applications, per se. Our objective is to provide an analysis of the various types of applications that traverse carrier networks and the value of those applications to the carrier in such a way that carriers can focus their marketing initiatives towards the fastest growing vertical and horizontal applications.
1.2 Evolution of a Mobile Workforce
To fully appreciate the emergence of the mobile workforce, it is important to understand how the US workforce is changing and how mobile technology can affect these changes. Fifteen years ago, the analysis of a mobile workforce would be limited by employer reluctance to support remote workers, while the technology to support mobile workers outside of the office was also limited.
Over the past 15 years, these limitations have been eliminated. Employers are now actively promoting the expansion of their mobile workforce and technology is enabling continuous communication with employees outside of the office. Of note are a number of statistics sited in a study by the Telework Coalition:
· 89 of the top 100 US companies offer telecommuting;
· 58 percent of companies consider themselves a virtual workplace;
· only nine percent of employees worked at headquarters; and
· 67 percent of all workers used mobile and wireless computing.
At a more fundamental level, the US is in the midst of a transition from a manufacturing economy to a services economy, which has caused a redistribution of employment. The Bureau of Labor Statistics (BLS) projections for 2012 show a growth of 15 million new jobs over 2005, with virtually all of the growth occurring in the services sector. Growth from .....
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Market Segmentation
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Wireline
Growth of Wireline
Access Lines and Wireless Subscribers
US Broadband
Subscribers, 2007-2012
FTTx Penetration,
2006-2010
US Home Networks,
2005-2010
US Wireline Loops,
Wireless Subscribers, and VoIP Subscribers
Wireless
US Wireless Monthly
ARPU and Minutes of Use, 1990-2005
US Wireless
Subscribers, 1985-2012
US Wireless Voice
vs. Data Monthly ARPU, 2005-2012
US Wireless
Subscribers and Broadband Subscribers, 2000-2012
US Wireless 2G and
3G Subscribers, 2006-2012
US Wireless GSM
Subscribers by Air Interface, 2006-2012
US Wireless CDMA
Subscriber by Air Interface, 2006-2012
Revenue
Business Wireline
Broadband and Cellular Pricing Trends
Total US Mobile
Enterprise Application Service Revenues
Mobile Enterprise
Application Service Revenues vs. Employment
US Mobile
Enterprise Wireline Application Service Revenues by Type
Broadband
Metro/Local
WAN
US Mobile Wireless
Application Service Revenues
Cellular
WLAN
US Cellular Telecom
Service Revenues by Occupation
Management
Professional
Service
Sales
Administrative
Constr, Agri
Production
Transportation
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Table of Contents
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Chapter I
EXECUTIVE SUMMARY
1.1 The Rise of the Mobile Enterprise
1.2 Evolution of a Mobile Workforce
1.3 Why this Transformation Now?
1.4 Mobile Enterprise Market Forecasts Chapter II
WHATS AHEAD IN MOBILITY
2.1 Background.
2.2 Definitions
2.3 Trends
2.3.1 Wireless
Services as a Self-Sustaining Industry
2.3.2 IT
Challenges
2.3.3 Changing
Workforce
2.3.4 Industry
Consolidation
2.4 Carrier Opportunities
Chapter III
WIRELESS SERVICES
3.1 The Growth of Wireless
3.2 Wireless Coverage
3.3 Wireless Broadband Technology
3.3.1 Wireless 3G
Services
3.3.2 WiFi
Chapter IV
MOBILE WORKER TECHNOLOGY
4.1 Wireless Technology
4.1.1 WiMAX
4.1.2 Radio
Frequency Identification (RFID)
4.1.3 Unlicensed
Mobile Access (UMA)
4.1.4 Bluetooth
4.1.5 Devices
4.2 Service Control
4.2.1 Session
Initiation Protocol (SIP)
4.2.2 Fixed Mobile
Convergence (FMC)
4.2.3 IP
Multimedia System (IMS)
4.3 Ethernet in the WAN
4.4 Network Convergence
4.5 Carrier Infrastructure
Chapter V
THE MOBILE WORKFORCE
5.1 Evolution of the Mobile Workforce
5.2 Mobile Workers
5.3 Technology to Support the Remote Office
5.3.1 Broadband
5.3.2 Fiber to the
Home (FTTH)
5.3.3 Home
Networks
5.3.4 Wireless for
Mobile Workers
5.4 Future Employment Trends
5.5 Business Establishments
Chapter VI
ENTERPRISE APPLICATIONS & MOBILITY
6.1 The Benefits of Mobility
6.2 The US Wireless Ecosystem
6.3 Productivity Gains from Wireless Applications
6.4 Horizontal Applications
6.4.1 Sales Force
Management
6.4.2 Field
Support
6.4.3 Fleet
Management
6.4.4 Inventory
Management
6.4.5 Retail
Management
6.5 Vertical Applications
6.5.1 Insurance
6.5.2 Consumer
Goods
6.5.3 Healthcare
6.5.4 Other
Vertical Applications
Chapter VII
MARKET FORECASTS
7.1 Forecast Summary
7.2 Methodology
7.3 Employment Metrics
7.4 Services Forecast
7.5 Occupational Forecast
7.6 Pricing and Penetration Forecasts
Appendix
GLOSSARY
Table of Figures
Chapter I
I-1 Employment Growth by Major
Sector, 2005 and 2012
I-2 Percentage Growth by
Occupational Title and Mobility, 2004-2014
I-3 Wireless Equipment Vendors:
Market Share Before and After Consolidation
I-4 Total US Mobile Application
Service Revenues, 2007-2012
Chapter II
II-1 Industry Segments and Telecom
Services
II-2 US Voice Access 1988 to 2006: Growth
of Wireline Access Lines and Wireless Sub
II-3 US Wireless Monthly ARPU and Minutes
of Use
II-4 US Percentage of Occupations by
Category
II-5 US Jobs Creation, 2005-2012
(Thousands)
II-6 Wireless Equipment Vendors: Market
Share Before and After Consolidation
II-7 Gross Margin Opportunities.
Chapter III
III-1 US Wireless Subscribers, 1985-2012
(Millions)
III-2 US Wireless Voice vs. Data Monthly
ARPU, 2005-2012
III-3 US Wireline Loops, Wireless
Subscribers, and VoIP Subscribers
III-4 Service Competition (Number of
Providers) and Population Covered
III-5 US Wireless 2G and 3G Subscribers,
2006-2012 (Millions)
III-6 US Wireless GSM Subscribers by Air
Interface, 2006-2012 (Millions)
III-7 US Wireless CDMA Subscriber by Air
Interface, 2006-2012 (Millions)
III-8 Remote Access Connectivity Survey
Chapter IV
IV-1 WiMAX Illustration
IV-2 Basic RFID System
IV-3 RFID Asset Tracking System.
IV-4 UMA Timeline
IV-5 UMA and Network Convergence
IV-6 UMA Soft Phones
IV-7 UMA Dual-Mode Handset: Nokia 6136
IV-8 Bluetooth Devices
IV-9 Mobile Devices
IV-10 Service Control
IV-11 SIP Call Processing
IV-12 SIP and Application Services
IV-13 IMS Layers
IV-14 IMS Sub-Layers
IV-15 Ethernet LAN Service
IV-16 Ethernet Private Line (E-LINE)
IV-17 Transparent LAN
IV-18 The Converged Network Vision
Chapter V
V-1 US Teleworkers, 1990-2005
(Millions)
V-2 Mobile Office Survey: Plan to
Change Spending on Mobile Offices?
V-3 Mobile Office Survey: Plan to
Change Number of Mobile Office Employees?
V-4 Mobile Office Survey: Does
Mobile Office Work Increase Productivity?
V-5 US Broadband Subscribers,
2005-2012 (Millions)
V-6 Broadband Penetration: Top
Countries
V-7 Fiber to the Home and Node (FTTx)
V-8 FTTx Penetration, 2006-2010
(Millions)
V-9 US Home Networks, 2005-2010
(Millions)
V-10 US Wireless Subscribers and Broadband
Subscribers, 2000-2012
V-11 Employment Growth by Major Sector, 2005 and
2012
V-12 Percentage Growth by Occupational Title and
Mobility, 2004-2014
V-13 Number of US Hospitals and Number of
Outpatient Visits, 1980-2005
V-14 US Establishments, 1988-2003 (Millions)
Chapter VI
VI-1 US Wireless Ecosystem
VI-2 Account and Contact Views:
Sample Mobile Device
VI-3 Field Support Application
Diagram
VI-4 Fleet Management Application
Diagram
VI-5 Inventory Management Flow
VI-6 Retail Management System
VI-7 Retail Management Diagram
VI-8 Consumer-Products Diagram
VI-9 Home Monitoring Services
Chapter VII
VII-1 Total US Mobile Application Service Revenues, 2007-2012
VII-2 US Business Wireline and Wireless Revenues, 2006-2011
VII-3 US Establishments: Distribution by Firm Size, 2003
VII-4 US Mobile Wireline Application Service Revenues, 2007-2012
VII-5 US Mobile Wireless Application Service Revenues, 2007-2012
VII-6 US Cellular Telecom Service Revenues by Occupation, 2007-2012
VII-7 Business Wireline Broadband and Cellular Pricing Trends, 2007-2012
VII-8 Telecom Service Revenues by Occupation, 2007-2012 ($Millions)
VII-9 Management Telecom Service Distribution,
2007 and 2012
VII-10 Services Occupation Telecom Service Distribution, 2007 and 2012
VII-11 US Employment by Occupation, 2007-2012 (Millions)
Table of Tables
Chapter I
I-1 Telecom Service
Provider Consolidation
I-2 Telecom Equipment
Vendor Consolidation
I-3 Total US Mobile
Application Service Revenues, 2007-2012
Chapter II
II-1 Significant US
Wireless Statistics
II-2 IT Employment Growth
1992-2012 (Thousands)
II-3 Telecom Service
Provider Consolidation
II-4 Telecom Equipment
Vendor Consolidation
Chapter III
III-1 US Wireless Voice vs. Data
Monthly ARPU, 2005-2012
III-2 North American Wireless
Subscribers and Broadband Users, 2005-2012
III-3 Wireless Broadband Technology
Chapter IV
IV-1 Mobile Devices: Impacts on
Workforce
IV-2 Converged Infrastructure
Chapter V
V-1 US Broadband
Subscribers, 2007-2012
V-2 Employment Growth by
Major Sector, 2005-2012
V-3 Employment by Major
Occupational Group, 2004-2014
V-4 US Job Growth,
2004-2014 (Millions)
V-5 Change in US
Establishments by Company Size
Chapter VI
VI-1 Evolution of
Enterprise Applications, 1970-2015
VI-2 US Healthcare per
Capita Expense, 1980-2015
VI-3 Benefits of Wireless
Vertical Applications, Government
VI-4 Benefits of Wireless
Vertical Applications, Other Industries
Chapter VII
VII-1 Total US Mobile
Application Service Revenues, 2007-2012
VII-2 Impacts of Telecom
Usage by Occupational Segments
VII-3 US Establishments, 1988
vs. 2003
VII-4 Mobile Application
Service Revenues vs. Employment, 2007-2012
VII-5 US Mobile Wireline
Application Service Revenues, 2007-2012
VII-6 US Mobile Wireless
Application Service Revenues, 2007-2012
VII-7 US Cellular Telecom
Service Revenues by Occupation, 2007-2012
VII-8 Business Wireline
Broadband and Cellular Pricing Trends, 2007-2012
VII-9 Telecom Service Revenues
by Occupation, 2007-2012
VII-10 Management Telecom Service Distribution,
2007 and 2012
VII-11 Services Occupation Telecom Service
Distribution, 2007 and 2012
VII-12 US Employment by Occupation, 2007-2012
VII-13 Telecommunications Services Price
Assumptions
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