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Presence Based Services, 2008-2013
a market research report
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This report provides an overview of presence-based services (PBS) market. It details the status of the market today, as well as the migration through various stages of service integration and unification. PBS is one aspect of IP-based applications service development and provisioning currently being rolled out in the marketplace.
Service providers are in the midst of a gradual evolution from circuit-switched infrastructures to IP-based packet-switched infrastructures. While much of this evolution to date has taken place in the transport and access parts of the network, there are now enhanced services that are being developed and refined. In particular, the architecture of—and market for—next-generation enhanced services is beginning to take shape.
Presence Based Service (PBS) ensures personalization of modes of communication preferred by the user by defining the availability and receptivity of contacts to engage in real-time text and voice communications. The market forecast focuses on mobile instant messaging (IM) and push-to-talk (PTT) services delivered over 2.5G- and 3G-enabled mobile devices.
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Report Excerpt
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This report provides an analysis of the presence based
services (PBS) sector of the worldwide Internet protocol (IP)-based
applications services market.
Insight
Research believes that the six IP-enabled services noted below are presently
the focus of progressive service providers globally. Furthermore, since
many of these IP services may be delivered either as an Internet-based
service or as a mobile telephony service, they appeal to both wireline and
wireless providers:
·
residential video telephony,
·
fixed mobile convergence,
·
file sharing/downloading & multimedia messaging,
·
streaming services including IPTV, Internet audio and video
streaming and mobile audio and video streaming
·
location-based services, and
·
presence based services.
Progressive wireless service providers are focusing on
PBS. PBS ensures personalization of modes of communication preferred by
users by defining the availability and receptivity of contacts to engage in
real-time text and voice communications. The market forecast focuses on
mobile instant message (IM) and push-to-talk (PTT) services delivered over
2.5G- and 3G-enabled mobile devices.
While the focus of the telecommunications industry is
currently set on the build‑out of IP networks and the migration of voice
service from a PSTN circuit-switched architecture to an IP architecture, Insight’s
research suggests that by 2013 the bulk of revenue gains will come from
advanced IP services—and not from basic voice over the Internet
protocol (VoIP).
In 2006, during our last examination of the subject
(see IP-Based Application Services Market 2006-2011, Insight
Research, November 2006), most of these services were newly-available to
consumers, contributing only 0.9 percent of global carrier revenue. Today,
the revenues associated with all of our IP services represent 2.5 percent
and 8.5 percent of all global wireline and wireless telecommunications
revenues forecasted in 2008 and 2013, respectively. This still represents a
small contribution, but Insight
believes the revenues from the six IP services under discussion are
increasingly important as they are about four times the revenues from
residential VoIP in 2008 (0.6 percent). By 2013, Insight
forecasts that the revenues from these same six IP services together will be
about eight and a half times that of basic VoIP services revenues (1.0
percent) as a percentage of all telecommunications services.
Insight
expects that VoIP will be ...................
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Market Segmentation
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Broadband Penetration as Percentage of Households
North America
EMEA
Asia Pacific
Latin America/ Caribbean
Broadband Lines by Region
North America
EMEA
Asia Pacific
Latin America/ Caribbean
Number of Consumer Broadband Lines with Wireless Home Networking
North America
EMEA
Asia Pacific
Latin America/ Caribbean
Wireless Penetration as a Percentage of Population
North America
EMEA
Asia Pacific
Latin America/ Caribbean
3G Subscribers
North America
EMEA
Asia Pacific
Latin America/ Caribbean
Wireless Monthly ARPU
North America
EMEA
Asia Pacific
Latin America/ Caribbean
IP Services Market Revenue
North America
EMEA
Asia Pacific
Latin America/ Caribbean
Wireline vs Wireless IP Services Revenue Distribution
North America
EMEA
Asia Pacific
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Table of Contents
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Chapter I
Executive Summary
1.1 Introduction & Definitions
1.2 VoIP as a Non-Starter
1.3 Presence Based Services
1.4 Market Forecast
Chapter II
IP Network and Services Fundamentals
2.1 Introduction
2.2 IP Applications Services Definitions
2.3 Differences between IP Networks and
the PSTN
2.3.1 Native
IP vs. IP-Enabled Networks
2.3.2 Network Architectures
2.3.3 The Limitations of the Intelligent Network
2.4 IP Applications Services Protocols
2.4.1 Protocols vs. Architectures
2.4.2 The IP Suite of Protocols
2.4.3 Media Protocols
2.4.4 Signaling Protocols
2.4.5 Gateway Protocols
2.5 H.323
2.5.1 Overview
2.5.2 Architecture
2.5.3 Protocols
2.5.4 Call Procedure
2.5.5 Network Element Protocol Support
2.6 SIP
2.6.1 Overview
2.6.2 Architecture
2.6.3 Protocols
2.6.4 Call Procedure
2.6.5 Network Element Protocol Support
2.7 Softswitch Architecture
2.7.1 Softswitches/Media Gateway Controllers
2.7.2 Media and Signaling Gateways
2.7.3 Media Servers
2.7.4 Application Servers
2.8 Enablers for IP-Based Application Services
2.8.1 Data Transmission and Encoding Technologies
2.8.2 End-User Equipment Technologies 17
2.8.3 Presence Enabler Standards
2.9 IP Multimedia Subsystem (IMS)
2.9.1 Aim
2.9.2 Architecture
Chapter III
Presence Based Services Architecture and Operation
3.1 Presence-Based Service (PBS)
3.1.1 Definitions
3.1.2 Service Implementation Requirements
3.1.3 Service Implementations
Chapter IV
Presence Based Services Case Study
4.1 Turkcell
4.1.1 Enhanced Services Offerings
4.1.2 Technical Environment
4.1.3 Marketing Strategies
4.1.4 North American IM and PTT Players
Chapter V
Equipment Vendors
5.1 Overview
5.1.1 Application Servers, Media Servers, and Gateways
5.1.2 The Client
5.1.3 Protocols, Standards & Architectures
5.1.4 Vendor Summary
5.1.5 Vendor Selection Criteria
5.2 Cerulean Studios
5.3 Colibria
5.4 Innoace Co. Ltd
5.5 Openwave Systems Inc.
5.6 Oz Communications Inc.
5.7 Radvision Ltd.
Chapter VI
Market Forecast
6.1 Introduction
6.2 Methodology
6.2.1 Market Analysis Structure
6.2.2 Addressable Market Methodology
6.3 Overview of Global Trends in Broadband Wireline
6.3.1 Broadband Internet Access
6.3.2 Voice over IP (VoIP)/Broadband
6.4 Global Trends in Wireless
6.5 Global IP Services Market
6.6 Presence-Based Services (PBS)
6.6.1 Mobile Instant Messaging
6.6.2 Push-to-Talk (PTT)
6.6.3 Presence-Based Market Forecast
Table of Figures
Chapter I
I-1 Worldwide IP Services Market by Service Type, 2008-2013
Chapter II
II-1 Protocols for Real-Time Communications
II-2 MGCP Architecture
II-3 Typical H.323 Network Architecture
II-4 Example of an H.323 Call Flow
II-5 Basic Components of a SIP Network
II-6 Example of a SIP Call Flow in Proxy Mode
II-7 SIP Network Interconnection with the PSTN
II-8 Softswitch Architecture
II-9 Presence Notification using SIMPLE
II-10 IMS Architecture
Chapter III
III-1 OMA-IMPS Architecture
III-2 OMA-IMPS Service Elements
Chapter VI
VI-1 Broadband Subscribers per 100 People, Top 30 Economies, 2007
VI-2 Worldwide Distribution of In-Service Networks by Type, 2006 and 2008
VI-3 Worldwide IP Services Market by Service Type, 2008-2013
VI-4 Worldwide IP Service Revenue Distribution by Region, 2008 and 2013
VI-5 IP Service Revenue Distribution by Wireline and Wireless, 2008 and 2013
VI-6 Presence-Based Services Revenue Distribution by Region, 2008 and 2013
VI-7 Mobile Instant Messaging Services Revenue Distribution by Region, 2008
and 2013
VI-8 Push-To-Talk Services Revenue Distribution by Region, 2008 and 2013
Table of Tables
Chapter III
III-1 Presence-Based Service Vendor Offerings
Chapter V
V-1 Vendor Distribution by Product Type
V-2 Vendor Offering by Case Study
Chapter VI
VI-1 Worldwide Wireless Monthly ARPU, 2008-2013
VI-2 Sample Monthly Subscription Costs in North America Used in 2008
Forecast Models
VI-3 Average Cost per Mobile Minute of Use by Region
VI-4 Broadband Penetration as a Percentage of Households, 2008 and 2013
VI-5 Worldwide Broadband Lines, 2008-2013
VI-6 Percent of Broadband Consumers Adopting VoIP, 2008-2013
VI-7 Number of Consumer Broadband Lines with Wireless Home Networking,
2008-2013
VI-8 Worldwide Wireless Penetration as a Percentage of Population, 2008 and
2013 103
VI-9 Worldwide 3G Subscribers, 2008-2013
VI-10 Worldwide In-Service Networks by Mobile System Type, 2006 and 2008 109
VI-11 Worldwide IP Services Market by Region, 2008-2013
VI-12 Worldwide Presence-Based Services Subscribers, 2008-2013
VI-13 Worldwide Presence-Based Services Revenue, 2008-2013
VI-14 Worldwide Mobile Instant Messaging Services Revenues, 2008-2013
VI-15 Worldwide Push-To-Talk Services Revenues, 2008-2013
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Pricing Information
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Hard Copy
Price
$ 2195
Electronic Copy Price
(PDF License Descriptions)
$ 2595 Single-User Printable PDF
$ 3795 6-Seat Printable PDF
$ 5795 Unlimited Corporate-Wide Distribution
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