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Rural versus Urban Telecommunications in the US: Changes in Markets and Technologies, 2009-2014

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Market Segmentation
Table of Contents
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Even though more than twenty-percent of US households are situated in rural areas, can these subscribers expect the same access to broadband-based entertainment, information and commerce services as their urban and suburban counterparts?  Is Washington ready to take further actions to push for larger subsidies to rural areas, and will such actions result in a comprehensive broadband deployment policy in under-served rural markets?

WiMax has already proven to be a boon to under-served areas oversea, but can the same gains be enjoyed in US?  Among the rural subscribers’ current options—Wi-Fi, DSL, cable, satellite, optical fiber and broadband over power lines—is there any technology or market breakthrough that threatens the status-quo?

Broadband penetration rates are expected to level off in urban areas, but the potential for growth exists in the underserved rural areas. In this study, Insight looks at the residential and business makeup in the rural areas and examines the economics of providing improved broadband services to this large, but too often ignored market.


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    Report Excerpt

    1.1 Urban vs. Rural: Digital Divide

    Access to the Internet—or the lack thereof—has been a topic of debate since the early 1990s, when dial-up access was the norm.  Since the Millennium, the question has turned to broadband availability for all US households, or the lack thereof.  As the economic recession gripping the US has deepened, the question of broadband deployment and availability has morphed yet again, and concerns are now being raised regarding whether the current situation warrants government intervention or involvement.

    In this study we attempt to assess the current state of urban versus rural access to advanced telecommunications services.  We look at the disparities as they exist today between urban and rural populations, and the various service modalities present in US communities that can provide high-speed access to the Internet.  We conclude our examination with an assessment of the likely impacts of government stimulus spending on fostering broadband availability.

    The premise that a “digital divide” exists between rural and urban markets has been advanced for many years (another way to pose the question of a “digital divide” is to consider the imbalance between economic haves versus have-not communities in the US.)  Further complicating the picture, the digital divide has ..............................

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    Market Segmentation

     

    Availability
            Technology Availability
                    Residential High Speed Lines by Technology Type
                    ZIP Codes Covered by High Speed Line Provider
                    ZIP Codes w/ One or More Providers of High-Speed Serv. by Type of Tech.
                    ZIP Codes w/ Two or More Providers of High-Speed Serv. by Type of Tech.
                    ZIP Code: Population Density and High Speed Presence

            Internet Subscriptions
                    Number of US Households and Number of Households w/ Internet Access
                    Number of Urban Households & No.of Urban Households w/ Internet Access
                    Number of Rural Households & No. of Rural Households w/ Internet Access
                    US Household Internet Access by Type
                    Urban Household Internet Access by Type
                    Rural Household Internet Access by Type
                    All US Households & Households without Internet Access
                    All Urban Households & Urban Households without Internet Access
                    All Rural Households & Rural Households without Internet Access
                    All US Non-Broadband Households by Type

    Demand
            Internet Access
                    US Internet Access by Income,
                    Households without Internet Access by Income
            Dial-up Access
                    Dial-Up Households by Income
                    Urban Dial-Up Households by Income
                    Rural Dial-Up Households by Income
                    US Dial-Up Households with Potential Broadband Interest
                    Urban Dial-Up Households with Potential Broadband Interest
                    Rural Dial-Up Households with Potential versus Broadband Interest
            Computer Households
                    All US Households and Households without PCs by Income
                    All Urban Households and Households without PCs by Income
                    All Rural Households and Households without PCs by Income
             PC Households without Internet
                    US Internet Non-Subscriber Households with PCs by Income
                    Urban Internet Non-Subscriber Households with PCs by Income
                     Rural Internet Non-Subscriber Households with PCs by Income
             Forecast
                    US Broadband Take by Non-Internet Subscriber Households w/ PCs
                    Urban Broadband Take by Non-Internet Subscriber Households w/ PCs
                    Rural Broadband Take by Non-Internet Subscriber Households w/ PCs
                    Urban Broadband Take by Income
                    Rural Broadband Take by Income
                    Total US Broadband Subscription Revenue
                    Urban Broadband Subscription Revenue
                    Rural Broadband Subscription Revenue


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    Table of Contents

     

    Chapter I
    EXECUTIVE SUMMARY

    1.1        Urban vs. Rural: Digital Divide
    1.2        How Bad Off Are We?
    1.3        What Needs Changing: Availability or Demand?
    1.4        The Stimulus Plan and Broadband Availability

    Chapter II
    BROADBAND AND BROADBAND TECHNOLOGIES

    2.1        Broadband Defined
    2.2        Broadband Technologies
    2.3        Hybrid Fiber Coax
                 2.3.1   HFC Components
                 2.3.2   Data over Cable Service Interface Specification
    2.4        POTS-Based Digital Subscriber Line
    2.5        Broadband over Power Line
                 2.5.1   Medium Voltage BPL Segment
                 2.5.2  The Low Voltage BPL Segment
                 2.5.3   Premise BPL Modems
    2.6        FTTx Networks
                 2.6.1   Fiber to the Home
                 2.6.2   Fiber to the Building
                 2.6.3   Fiber to the Curb
                 2.6.4   Fiber to the Node
                 2.6.5   FTTx Architectures
    2.7        Wireless Broadband
                 2.7.1   Wireless Fidelity
                 2.7.2   Multichannel Multipoint Distribution Service
                 2.7.3   Worldwide Interoperability for Microwave Access
    2.8        Satellite Broadband
    2.9        Broadband Technology Summary

    Chapter III
    BROADBAND AVAILABILITY

    3.1        Broadband Availability
    3.2        FCC Broadband Data
    3.3        Broadband Technology Availability
    3.4        US Household Internet Subscription
    3.5        Broadband Availability Summary

    Chapter IV
    BROADBAND DEMAND

    4.1        Broadband Demand versus Availability
    4.2        Households with No Internet Service
    4.3        Households with Dial-Up Service
    4.4        Households without Computers
    4.5        Non-Internet Subscriber Households with PCs
    4.6        Broadband Demand Forecast: 2008-2009
    4.7        Broadband Demand Forecast: 2010-2014
    4.8        Broadband Subscription Revenue Forecast: 2010-2014
    4.9        Broadband Demand Forecast Summary

    Chapter V
    BROADBAND AND THE US GOVERNMENT

    5.1        Broadband Stimulus Package: A Drop in the Barrel
    5.2        Federal Government Broadband Advocacy
    5.3        State Government Broadband Advocacy
    5.4        The Broadband Data Improvement Act and Broadband Mapping
    5.5        The Stimulus Package
    5.6        Stimulus Package Broadband Initiatives and Programs
                 5.6.1   Broadband Program Definitions
                 5.6.2   Broadband Programs
    5.7        Expected Broadband Program Impact
    5.8        Broadband Program Summary

    Table of Figures

    Chapter I

    I-1        All US Households and Households with Internet Access, 2009
    I-2        US Household Internet Access By Access Type

    Chapter II
    II-1        Typical HFC Cable System
    II-2        Basic DOCSIS
    II-3        DSL Architecture
    II-3        DSL Architecture: Splitter-Less Connection
    II-4        Typical BPL Architecture
    II-5        Premise BPL Modem Architecture: Typical Configuration
    II-6        Typical FTTH Deployment
    II-7        Verizon FiOS Architecture Overview (FTTP)
    II-8        Verizon FiOS Premise Architecture (FTTP)
    II-9        FTTB Deployment Architecture
    II-10      FTTC Deployment Architecture
    II-11      FTTN Architecture
    II-12      AT&T U-Verse (FTTN) Architecture Overview
    II-13      AT&T U-Verse Premise Architecture ( FTTN)
    II-14      AON Architecture
    II-15      PON Architecture
    II-16      LOS WiMAX Topology
    II-17      NLOS WiMAX Topology
    II-18      Sector Topology
    II-19      Satellite (DBS) Broadband Data Network Architecture

    Chapter III
    III-1      All US Households and Households with Internet Access
    III-2      All Urban Households and Urban Households with Internet Access
    III-3      All Rural Households and Rural Households with Internet Access
    III-4      US Household Internet Access by Type
    III-5      Urban Household Internet Access by Type
    III-6      Rural Household Internet Access by Type
    III-7      All US Households & Households without Internet Access
    III-8      All Urban Households & Urban Households without Internet Access
    III-9      All Rural Households & Rural Households without Internet Access
    III-10    All US Non-Broadband Households by Type

    Chapter IV
    IV-1      US Internet Access by Income
    IV-2      US Households without Internet Access by Income
    IV-3      US Dial-Up Households by Income
    IV-4      Urban Dial-Up Households by Income
    IV-5      Rural Dial-Up Households by Income
    IV-6      US Dial-Up Households with Potential Broadband Interest
    IV-7      Urban Dial-Up Households with Potential Broadband Interest
    IV-8      Rural Dial-Up Households with Potential vs. Broadband Interest
    IV-9      All US Households and Households w/o PCs by Income
    IV-10    All Urban Households and Households w/o PCs by Income
    IV-11    All Rural Households and Households w/o PCs by Income
    IV-12    US Internet Non-Subscriber Households w/PCs by Income
    IV-13    Urban Internet Non-Subscriber Households with PCs by Income
    IV-14    Rural Internet Non-Subscriber Households w/PCs by Income
    IV-15    US Broadband Take by Non-Internet Sub. Households w/PCs
    IV-16    Urban Broadband Take by Non-Internet Sub. Households w/PCs
    IV-17    Rural Broadband Take by Non-Internet Sub. Households w/PCs
    IV-18    US Household Broadband Take by Income
    IV-19    Urban Broadband Take by Income
    IV-20    Rural Broadband Take by Income
    IV-21    All US Broadband Households
    IV-22    Urban Broadband Growth
    IV-23    Rural Broadband Growth
    IV-24    Growth of US Households
    IV-25    Growth of US Household Broadband
    IV-26    US Broadband Penetration
    IV-27    Urban Broadband Penetration
    IV-28    Rural Broadband Penetration
    IV-29    Total US Broadband Subscription Revenue
    IV-30    Urban Broadband Subscription Revenue
    IV-31    Rural Broadband Subscription Revenue

    Table of Tables

    Chapter I

    I-1         FCC Broadband Tiers and Speeds

    Chapter II
    II-1        DOCSIS Evolution: Service Comparison
    II-2        DOCSIS Evolution: Customer Equipment
    II-3        DOCSIS Evolution: Upload/Download Speeds
    II-4        ADSL Technology Speeds
    II-5        WiMAX NLOS Broadband Performance
    II-6        Representative Satellite Service Package Speed

    Chapter III
    III-1       FCC Broadband Tiers and Speeds
    III-2       Number of Residential High Speed Lines By Technology Type
    III-3       ZIP Codes Covered by High Speed Line Provider (Percent)
    III-4       % of  ZIP Codes w/One or More Prov. of High-Speed Serv. by Type of Tech.
    III-5       % of  ZIP Codes w/Two or More Prov. of High-Speed Serv. by Type of Tech.
    III-6       % by ZIP Code: Population Density and High Speed Presence

    Chapter V
    V-1        Broadband Stimulus Project Application Summary


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