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Rural versus Urban Telecommunications in the US: Changes in Markets and Technologies,
2009-2014
a market research report
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Even though more than twenty-percent of
US households are situated in rural areas, can these subscribers expect
the same access to broadband-based entertainment, information and
commerce services as their urban and suburban counterparts? Is
Washington ready to take further actions to push for larger subsidies to
rural areas, and will such actions result in a comprehensive broadband
deployment policy in under-served rural markets?
WiMax has already proven to be a boon
to under-served areas oversea, but can the same gains be enjoyed in US?
Among the rural subscribers’ current options—Wi-Fi,
DSL, cable, satellite, optical fiber and broadband over power lines—is
there any technology or market breakthrough that threatens the
status-quo?
Broadband
penetration rates are expected to level off in urban areas, but the
potential for growth exists in the underserved rural areas. In this
study, Insight looks at the residential and business makeup in the rural
areas and examines the economics of providing improved broadband
services to this large, but too often ignored market.
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Report Excerpt
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Access to the Internet—or
the lack thereof—has been a topic of debate since the early 1990s, when
dial-up access was the norm. Since the Millennium, the question has turned
to broadband availability for all US households, or the lack thereof. As
the economic recession gripping the US has deepened, the question of
broadband deployment and availability has morphed yet again, and concerns
are now being raised regarding whether the current situation warrants
government intervention or involvement.
In this study we attempt to
assess the current state of urban versus rural access to advanced
telecommunications services. We look at the disparities as they exist today
between urban and rural populations, and the various service modalities
present in US communities that can provide high-speed access to the
Internet. We conclude our examination with an assessment of the likely
impacts of government stimulus spending on fostering broadband availability.
The premise that a “digital
divide” exists between rural and urban markets has been advanced for many
years (another way to pose the question of a “digital divide” is to consider
the imbalance between economic haves versus have-not
communities in the US.) Further complicating the picture, the digital
divide has ..............................
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Market Segmentation
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Availability
Technology Availability
Residential High Speed Lines by Technology Type
ZIP Codes Covered by High Speed Line Provider
ZIP Codes w/ One or More Providers of High-Speed Serv. by Type of
Tech.
ZIP Codes w/ Two or More Providers of High-Speed Serv. by Type of
Tech.
ZIP Code: Population Density and High Speed Presence
Internet Subscriptions
Number of US Households and Number of Households w/ Internet Access
Number of Urban Households & No.of Urban Households w/ Internet
Access
Number of Rural Households & No. of Rural Households w/ Internet
Access
US Household Internet Access by Type
Urban Household Internet Access by Type
Rural Household Internet Access by Type
All US Households & Households without Internet Access
All Urban Households & Urban Households without Internet Access
All Rural Households & Rural Households without Internet Access
All US Non-Broadband Households by Type
Demand
Internet Access
US Internet Access by Income,
Households without Internet Access by Income
Dial-up Access
Dial-Up Households by Income
Urban Dial-Up Households by Income
Rural Dial-Up Households by Income
US Dial-Up Households with Potential Broadband Interest
Urban Dial-Up Households with Potential Broadband Interest
Rural Dial-Up Households with Potential versus Broadband Interest
Computer Households
All US Households and Households without PCs by Income
All Urban Households and Households without PCs by Income
All Rural Households and Households without PCs by Income
PC Households without Internet
US Internet Non-Subscriber Households with PCs by Income
Urban Internet Non-Subscriber Households with PCs by Income
Rural Internet Non-Subscriber Households with PCs by Income
Forecast
US Broadband Take by Non-Internet Subscriber Households w/ PCs
Urban Broadband Take by Non-Internet Subscriber Households w/ PCs
Rural Broadband Take by Non-Internet Subscriber Households w/ PCs
Urban Broadband Take by Income
Rural Broadband Take by Income
Total US Broadband Subscription Revenue
Urban Broadband Subscription Revenue
Rural Broadband Subscription Revenue
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Table of Contents
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Chapter I
EXECUTIVE SUMMARY
1.1 Urban vs. Rural: Digital
Divide
1.2 How Bad Off Are We?
1.3 What Needs Changing:
Availability or Demand?
1.4 The Stimulus Plan and
Broadband Availability
Chapter II
BROADBAND AND BROADBAND TECHNOLOGIES
2.1 Broadband Defined
2.2 Broadband Technologies
2.3 Hybrid Fiber Coax
2.3.1
HFC Components
2.3.2
Data over Cable Service Interface Specification
2.4 POTS-Based Digital Subscriber
Line
2.5 Broadband over Power Line
2.5.1
Medium Voltage BPL Segment
2.5.2
The Low Voltage BPL Segment
2.5.3
Premise BPL Modems
2.6 FTTx Networks
2.6.1
Fiber to the Home
2.6.2
Fiber to the Building
2.6.3
Fiber to the Curb
2.6.4
Fiber to the Node
2.6.5
FTTx Architectures
2.7 Wireless Broadband
2.7.1
Wireless Fidelity
2.7.2
Multichannel Multipoint Distribution Service
2.7.3
Worldwide Interoperability for Microwave Access
2.8 Satellite Broadband
2.9 Broadband Technology Summary
Chapter III
BROADBAND AVAILABILITY
3.1 Broadband Availability
3.2 FCC Broadband Data
3.3 Broadband Technology
Availability
3.4 US Household Internet
Subscription
3.5 Broadband Availability Summary
Chapter IV
BROADBAND DEMAND
4.1 Broadband Demand versus
Availability
4.2 Households with No Internet
Service
4.3 Households with Dial-Up
Service
4.4 Households without Computers
4.5 Non-Internet Subscriber
Households with PCs
4.6 Broadband Demand Forecast:
2008-2009
4.7 Broadband Demand Forecast:
2010-2014
4.8 Broadband Subscription Revenue
Forecast: 2010-2014
4.9 Broadband Demand Forecast
Summary
Chapter V
BROADBAND AND THE US GOVERNMENT
5.1 Broadband Stimulus Package: A
Drop in the Barrel
5.2 Federal Government Broadband
Advocacy
5.3 State Government Broadband
Advocacy
5.4 The Broadband Data Improvement
Act and Broadband Mapping
5.5 The Stimulus Package
5.6 Stimulus Package Broadband
Initiatives and Programs
5.6.1
Broadband Program Definitions
5.6.2
Broadband Programs
5.7 Expected Broadband Program
Impact
5.8 Broadband Program Summary
Table of Figures
Chapter I
I-1 All US Households and
Households with Internet Access, 2009
I-2 US Household Internet Access
By Access Type
Chapter II
II-1 Typical HFC Cable System
II-2 Basic DOCSIS
II-3 DSL Architecture
II-3 DSL Architecture:
Splitter-Less Connection
II-4 Typical BPL Architecture
II-5 Premise BPL Modem
Architecture: Typical Configuration
II-6 Typical FTTH Deployment
II-7 Verizon FiOS Architecture
Overview (FTTP)
II-8 Verizon FiOS Premise
Architecture (FTTP)
II-9 FTTB Deployment Architecture
II-10 FTTC Deployment Architecture
II-11 FTTN Architecture
II-12 AT&T U-Verse (FTTN) Architecture
Overview
II-13 AT&T U-Verse Premise Architecture ( FTTN)
II-14 AON Architecture
II-15 PON Architecture
II-16 LOS WiMAX Topology
II-17 NLOS WiMAX Topology
II-18 Sector Topology
II-19 Satellite (DBS) Broadband Data Network
Architecture
Chapter III
III-1 All US Households and Households
with Internet Access
III-2 All Urban Households and Urban
Households with Internet Access
III-3 All Rural Households and Rural
Households with Internet Access
III-4 US Household Internet Access by Type
III-5 Urban Household Internet Access by Type
III-6 Rural Household Internet Access by Type
III-7 All US Households & Households without
Internet Access
III-8 All Urban Households & Urban Households
without Internet Access
III-9 All Rural Households & Rural Households
without Internet Access
III-10 All US Non-Broadband Households by Type
Chapter IV
IV-1 US Internet Access by Income
IV-2 US Households without Internet Access by
Income
IV-3 US Dial-Up Households by Income
IV-4 Urban Dial-Up Households by Income
IV-5 Rural Dial-Up Households by Income
IV-6 US Dial-Up Households with Potential
Broadband Interest
IV-7 Urban Dial-Up Households with Potential
Broadband Interest
IV-8 Rural Dial-Up Households with Potential
vs. Broadband Interest
IV-9 All US Households and Households w/o PCs
by Income
IV-10 All Urban Households and Households w/o PCs by
Income
IV-11 All Rural Households and Households w/o PCs by
Income
IV-12 US Internet Non-Subscriber Households w/PCs by
Income
IV-13 Urban Internet Non-Subscriber Households with PCs by
Income
IV-14 Rural Internet Non-Subscriber Households w/PCs by
Income
IV-15 US Broadband Take by Non-Internet Sub. Households
w/PCs
IV-16 Urban Broadband Take by Non-Internet Sub. Households
w/PCs
IV-17 Rural Broadband Take by Non-Internet Sub. Households
w/PCs
IV-18 US Household Broadband Take by Income
IV-19 Urban Broadband Take by Income
IV-20 Rural Broadband Take by Income
IV-21 All US Broadband Households
IV-22 Urban Broadband Growth
IV-23 Rural Broadband Growth
IV-24 Growth of US Households
IV-25 Growth of US Household Broadband
IV-26 US Broadband Penetration
IV-27 Urban Broadband Penetration
IV-28 Rural Broadband Penetration
IV-29 Total US Broadband Subscription Revenue
IV-30 Urban Broadband Subscription Revenue
IV-31 Rural Broadband Subscription Revenue
Table of Tables
Chapter I
I-1 FCC Broadband Tiers and
Speeds
Chapter II
II-1 DOCSIS Evolution: Service
Comparison
II-2 DOCSIS Evolution: Customer
Equipment
II-3 DOCSIS Evolution:
Upload/Download Speeds
II-4 ADSL Technology Speeds
II-5 WiMAX NLOS Broadband
Performance
II-6 Representative Satellite
Service Package Speed
Chapter III
III-1 FCC Broadband Tiers and Speeds
III-2 Number of Residential High Speed
Lines By Technology Type
III-3 ZIP Codes Covered by High Speed
Line Provider (Percent)
III-4 % of ZIP Codes w/One or More
Prov. of High-Speed Serv. by Type of Tech.
III-5 % of ZIP Codes w/Two or More
Prov. of High-Speed Serv. by Type of Tech.
III-6 % by ZIP Code: Population Density
and High Speed Presence
Chapter V
V-1 Broadband Stimulus Project
Application Summary
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