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The Global Market for Unified Communications, Platforms and Services for Presence-Based Communications, 2009-2014

a market research report

Report Excerpt
Market Segmentation
Table of Contents
Press Release
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In this study, Insight provides a global perspective on the software, hardware and services transforming unified communications. To complete a session,
current UC solutions exploit all available channels including email, desk-phones, faxes, instant messaging (IM), private branch exchanges (PBXs), voice/video messages and wireless connectivity. Voice packetization, however, has opened the doors for nontraditional UC solution developers such as Microsoft, IBM and Oracle who are now competing with traditional networking experts such as Cisco and Avaya, which creating a bewildering array of claims and capabilities and stunted marketplace acceptance.

Insight analyzes the strategies of individual platform vendors and looks at how carriers are creating and selling the offers. We also examine the key role of system integrators in implementing the solutions.


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    Report Excerpt

    1.1      Defining Unified Communications

    The market for unified communications (UC) is a product of the explosion in access technology—all of the various options currently being used that can be brought to bear to reach an individual.  These options include conventional public switched telephone network (PSTN) lines, voice over IP (VoIP) calling, email, fax, instant messaging (IM) and conferencing using wireless and wireline media.

    Ironically, it is the very diversity of these access mechanisms that has rendered the task of finding a particular individual all the more cumbersome—as the calling party is forced to try multiple access options to check on the availability of the called party.  As a result, precious time is spent tracing the individual, slowing down interaction and allowing inefficiency to creep into the communications process.  The calling party is stymied by the absence of a reliable indicator of the desired individual’s presence that covers all of the various access modes—and it is precisely this dilemma that UC tackles.

    The challenge of analyzing the market dynamics of UC begins with ......

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    Market Segmentation

     

    By Geography
           US
           Rest of N. America
           Europe, Mid-East, Africa
           Asia-Pacific
           Caribbean, Latin America

    By Solutions
           Dedicated
           Hosted
           Hardware
           Software

    By Services
           Dedicated
           Hosted

    By Carrier Revenue Source
           Dedicated
           Hosted
           Wireline
           Wireless


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    Table of Contents

     

    Chapter I
    EXECUTIVE SUMMARY

    1.1        Defining Unified Communications
    1.2        The Benefits of Unified Communications
    1.3        Unified Communications: Dedicated vs Hosted
            1.3.1   Dedicated Implementation
            1.3.2   Hosted Implementation
    1.4        The Stakeholders
            1.4.1   Solution Providers
            1.4.2   Service Providers
            1.4.3   Carriers
    1.5        Unified Communications Markets and Revenue

    Chapter II
    WHAT AND WHY OF UNIFIED COMMUNICATIONS

    2.1        Dilemma in Defining the UC Market
    2.2        Definition
    2.3        Motivation and History
    2.4        Benefits of UC
    2.5        SIP and UC
            2.5.1   Anatomy of SIP
    2.6        Individual Components of UC
            2.6.1   IM and Presence
                 2.6.1.1   Presence – The Ultimate UC Driver
                 2.6.1.2   PoC – A Special Case of IM
                 2.6.1.3   IM Implementation
                 2.6.1.4   SIP and Presence
                 2.6.1.5   IM/Presence and UC
            2.6.2   Unified Messaging
                 2.6.2.1 UM Benefits
                 2.6.2.2   Limitations of Traditional UM Implementation Architecture
                 2.6.2.3   UM and SIP
                 2.6.2.4   UM and UC
            2.6.3   Enterprise VoIP
                 2.6.3.1   Enterprise VoIP Implementation
                 2.6.3.2   Benefits of Enterprise VoIP
                 2.6.3.3   Enterprise VoIP and UC
            2.6.4   Conferencing and Collaboration
                 2.6.4.1   Conferencing Implementation
                 2.6.4.2   SIP and Conferencing
                 2.6.4.3   Conferencing and UC
    2.7        Looking Back

    Chapter III
    IMPLEMENTATION METHODOLOGIES AND MARKET DYNAMICS

    3.1        Dedicated Implementation
            3.1.1   Cisco
                 3.1.1.1   Cisco: UM Implementation
                 3.1.1.2   Cisco: IM/Presence Implementation
                 3.1.1.3   Cisco: Enterprise VoIP Implementation
                 3.1.1.4   Cisco: Conferencing Implementation
                 3.1.1.5   Others
                 3.1.1.6   Epilogue
            3.1.2   Microsoft
                 3.1.2.1   Microsoft Office Communication Server 2007: The Core of Microsoft’s UC Offering
                 3.1.2.2   Other Components of Microsoft’s UC Offering
                 3.1.2.3   Epilogue
    3.2        Hosted Implementation
            3.2.1   Drivers of Hosted UC Implementation
            3.2.2   Taxonomy of Hosted UC Implementation
                 3.2.2.1   Cisco: Modifications for Hosted Implementation
                 3.2.2.2   Microsoft: Modifications for Hosted Implementation
            3.2.3   Stakeholder-Based Implementation Methodology
                 3.2.3.1   Broadsoft: OEMs and Pure Managed Services Providers
                 3.2.3.2   Carriers: Orange Business Services
    3.3        Looking Back

    Chapter IV
    STAKEHOLDER ANALYSIS AND SUMMARY

    4.1        Solution Providers
    4.2        Service Providers
    4.3        Carriers
    4.4        Analysis of Key Company Strategies
            4.4.1   Alcatel Lucent (ALU)
                 4.4.1.1   Perspective
            4.4.2   Avaya
                 4.4.2.1   Perspective
            4.4.3   AT&T
                 4.4.3.1   Perspective
            4.4.4   Applied Voice & Speech Technologies, Inc. (AVST)
                 4.4.4.1   Perspective
            4.4.5   BroadSoft
                 4.4.5.1   Perspective
            4.4.6   CallTower
                 4.4.6.1   Perspective
            4.4.7   Cisco
                 4.4.7.1   Perspective
            4.4.8   Communigate Systems
                 4.4.8.1   Perspective
            4.4.9   Cypress Communications
                 4.4.9.1   Perspective
            4.4.10  Hewlett Packard (HP)
                 4.4.10.1  Perspective
            4.4.11 IBM
                 4.4.11.1 Perspective
            4.4.12 Infosys
                 4.4.12.1 Perspective
            4.4.13 Microsoft
                 4.4.13.1 Perspective
            4.4.14 Mitel
                 4.4.14.1 Perspective
            4.4.15 MultiTech
                 4.4.15.1 Perspective
            4.4.16 Nortel Networks Corporation
                 4.4.16.1 Perspective
            4.4.17 Orange Business Services
                 4.4.17.1 Perspective
            4.4.18 Polycom
                 4.4.18.1 Perspective
            4.4.19 Shoretel
                 4.4.19.1 Perspective
            4.4.20 Tandberg
                 4.4.20.1 Perspective
            4.4.21 TeleWare
                 4.4.21.1 Perspective
            4.4.22 T-Systems
                 4.4.22.1 Perspective
            4.4.23 Unison
                 4.4.23.1 Perspective
            4.4.24 Verizon Business
                 4.4.24.1 Perspective
            4.4.25 Vodafone
                 4.4.25.1 Perspective
            4.4.26 Wipro Infotech
                 4.4.26.1 Perspective
    4.5        Looking Back

    Chapter V
    QUANTITATIVE ANALYSIS AND FORECASTS

    5.1        Research Methodology
            5.2.1   Solutions 124
                 5.2.1.1   Determine Current Installations
                 5.2.1.2   Construct a Forecast Model
                 5.2.1.3   Implementation Methodology Breakdown
                 5.2.1.4   Hardware-Software Breakdown
                 5.2.1.5   Regional Breakdown
            5.2.2   Services
                 5.2.2.1   Solutions-Services Interrelationship
                 5.2.2.2   Implementation Methodology Breakdown
                 5.2.2.3   Regional Breakdown
            5.2.3   Carrier Revenues
                 5.2.3.1   Solutions Sets and Carrier Revenues
                 5.2.3.2   Implementation Methodology Breakdown
                 5.2.3.3   Wireline-Wireless Breakdown
                 5.2.3.4   Regional Breakdown
    5.3        Quantitative Forecasts
            5.3.1   Solutions
            5.3.2   Services
            5.3.3   Carrier Revenues
    5.4        Conclusions

    Table of Figures

    Chapter I

    I-1         Breakdown of UC Market According to Implementation Methodologies
    I-2         Total Global Market for All UC Segments: Solutions, Services and Carrier Revenues

    Chapter II
    II-1        Basic Components of a SIP Network
    II-2        IM Implementation Architecture
    II-4        Presence Notification Using SIMPLE
    II-5        3CX VoIP Softphone Client
    II-6        Video Conferencing Architecture
    II-7        Web Conferencing Architecture

    Chapter III
    III-1       Cisco UC System
    III-2       Cisco Unified Presence Multinode Clustering
    III-3       Cisco USP Interfacing Mid and Large-sized Enterprise VoIP Installations
    III-4       Reference Architecture for Microsoft Office Communications Server 2007
    III-5       Translation Role of Mediation Server
    III-6       Microsoft Office Communicator Client
    III-7       Cisco’s Hosted Service Model Reference Design
    III-8       Microsoft HMC in a Hosted UC Setup
    III-9       Hosted Service Plans for MOCS 2007 R2
    III-10     BroadWorks UC Offering
    III-11     Orange Business’ UC Positioning Strategy

    Chapter V
    V-1        Breakdown of UC Market According to Implementation Methodologies
    V-2        Breakdown of the UC Market by Geographical Regions and Other Criteria
    V-3        Total Global Market for All UC Segments: Solutions, Services and Carrier Revenues
    V-4        Global Market for UC Solutions

    Table of Tables

    Chapter III
    III-1       Cisco’s UC Portfolio

    Chapter IV
    IV-1       Alcatel Lucent UC Competencies
    IV-2       Avaya UC Competencies
    IV-3       AT&T UC Competencies
    IV-4       AVST UC Competencies
    IV-5       BroadSoft UC Competencies
    IV-6       CallTower UC Competencies
    IV-7       Cisco UC Competencies
    IV-8       Communigate Systems UC Competencies
    IV-9       Cypress Communications UC Competencies
    IV-10     HP UC Competencies
    IV-11     IBM UC Competencies
    IV-12     Infosys UC Competencies
    IV-13     Microsoft UC Competencies
    IV-14     Mitel UC Competencies
    IV-15     MultiTech UC Competencies
    IV-16     Nortel UC Competencies
    IV-17     Orange Business UC Competencies
    IV-18     Polycom UC Competencies
    IV-19     Shoretel UC Competencies
    IV-20     Tandberg UC Competencies
    IV-21     TeleWare UC Competencies
    IV-22     T-Systems UC Competencies
    IV-23     Unison UC Competencies
    IV-24     Verizon Business UC Competencies
    IV-25     Vodafone UC Competencies
    IV-26     Wipro Infotech UC Competencies

    Chapter V
    V-1        Global Market for UC Services
    V-2        Global Market for UC Carrier Revenues
    V-3        Percentage Share by Segment: Solutions, Services and Carrier Revenues
    V-4        Dedicated vs Hosted UC Solutions: Services and Carrier Revenues
    V-5        Percentage Share: Dedicated vs Hosted UC Solutions
    V-6        Regional Rev. Dist. for All UC Segments: Solutions, Services, and Carrier Revenues
    V-7        Percentage Regional Share of Global UC Solutions, Services and Carrier Revenues
    V-8        Dedicated vs. Hosted UC Solutions Market
    V-9        Percentage Distribution: Dedicated vs. Hosted UC Solutions Market
    V-10      UC Solutions Market: Hardware vs. Software
    V-11      Regional Distribution of Global UC Solutions Hardware
    V-12      Regional Distribution of Global UC Solutions Software
    V-13      Regional Revenue Distribution for UC Solutions
    V-14      Percentage Regional Share of UC Solutions
    V-15      Dedicated vs. Hosted UC Services Market
    V-16      Percentage Distribution: Dedicated vs. Hosted UC Services Market
    V-17      Regional Distribution of Global UC Services
    V-18      Percentage Regional Share of Global UC Services
    V-19      Dedicated vs. Hosted UC Carrier Revenue
    V-20      Percentage Distribution: Dedicated vs. Hosted Carrier Revenue
    V-21      Wireless vs. Wireline Distribution of UC Carrier Revenues
    V-22      Regional Distribution of Global UC Wireline Carrier Revenues
    V-23      Regional Distribution of Global UC Wireless Carrier Revenues
    V-24      Overall Regional Distribution of Global UC Carrier Revenues
    V-25      Overall Regional Share of Global UC Carrier Revenues


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