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Telecom Services in Vertical Markets 2009-2014
a market research report
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Telecom Services in Vertical Markets, 2009-2014,
the twelfth market analysis study in this series from Insight Research,
quantifies the telecom spending habits of major US industry segments for
wired and wireless services.
This report examines wired and wireless spending trends in the general
economy and then delves into wired voice and data service spending
patterns and wireless spending for specific industry segments,
including: healthcare; construction; retail trade; wholesale
trade; educational services; financial, insurance, and real estate
services; professional business services; hotel and lodging;
transportation; communications; utilities; entertainment and media;
durable manufacturing; and non-durable manufacturing.
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Report Excerpt
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The objective of this market research report is to
examine and quantify the opportunities in various vertical industries for
the telecommunications service provider community.
Insight examines 14 vertical
markets in this report, segmented according to Standard Industrial
Classification (SIC) developed by the US Department of Commerce and the
North American Industry Classification System (NAICS) developed by the
Bureau of Labor Statistics (BLS). These 14 vertical markets represent the
majority of establishments in the US. This study begins with total telecom
revenues, divides them between the business and the residential markets, and
then examines the driving forces in each of 14 selected vertical industry
markets. The forecasts and segmentation in this report are based on data
from the US Bureau of the Census, the BLS, the Bureau of Economic Analysis
(BEA), the Federal Communications Commission (FCC), Standard & Poor’s (S&P),
and a private study that was conducted on approximately 468,000 business
sites completed in the third quarter of 2008.
Telecommunications products and services are, by their
very nature, commodity products, since they exhibit little or no
customization. Telecom providers recognize the commodity nature of their
product when they market horizontally—offering everything to everyone,
everywhere. Horizontal marketing provides generic “one-size-fits-all”
offerings. In contrast, vertical marketing focuses on developing solutions
to user problems within specific industries. In this market analysis report
our thesis is as follows: with competition eating into already anemic
profit margins, solution selling by vertical industry becomes an
attractive way for telecommunications vendors to differentiate and a viable
way to maintain profitability and sustained growth. Four principal growth
factors affect telecommunications expenditures ......
Download the Free Executive Summary
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Market Segmentation
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Total Wireline Market
Business vs. Residential Wireline Market
Verticals: Healthcare, Construction,
Retail Trade,Wholesale Trade,
Educ,Social Svcs & Member Org,
Financial, Insurance, Real Estate
Svcs,Professional Business Svcs,
Hotel & Lodging, Transportation,
Communications, Utilities,
Entertainment & Media, Durable
Manufacturing, Non-Durable Manufacturing,
All Others
Expenditures by Vertical Markets
Wireline Data vs. Voice Markets
Wireline Data Expenditures
by Vertical Markets
Wireless Expenditures by Verticals
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Table of Contents
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Chapter I
EXECUTIVE SUMMARY
1.1 Vertical Industry
Telecommunications Spending
1.2 Telecommunications and
Vertical Marketing
1.3 Telecommunications
Expenditures by Vertical Industry
Chapter II
MARKET OVERVIEW
2.1 Classification Systems
2.2 Segmentation and Performance
2.2.1
Wholesale Trade
2.2.1.1 S&P Indices
2.2.2
Financial, Insurance, and Real Estate Services
2.2.2.1 S&P Indices
2.2.3
Professional Business Services
2.2.3.1 S&P Indices
2.2.4
Communications
2.2.4.1 S&P Indices
2.2.5
Durable Manufacturing
2.2.5.1 S&P Indices
2.2.6
Healthcare
2.2.6.1 S&P Indices
2.3 The Healthcare Industry in the
Spotlight
2.3.1
An Industry Structure Ready for Change
2.3.2
Carrier Opportunities
2.3.3
The Importance of Vertical Marketing
2.4 Telecommunications Industry Trends
2.4.1
The Green Enterprise Agenda
2.4.1.1 Real-Time Environmental Compliance and Audit
2.4.1.2 Branch Office/Remote Office
2.4.1.3 Mobile Workers
2.4.1.4 Supply Chain and Field Optimization
2.4.1.5 ICT Device Recycling
2.4.1.6 Building Management
2.4.1.7 Telecommuting
2.4.1.8 Mobile Resource Management
2.4.1.9 Global Data Center Management and Grid Management
2.4.1.10 Green IT Data Centers
2.4.1.11 Enterprise Summary: The Environmental Footprint
2.4.2
Ethernet in the Enterprise
2.4.2.1 Ethernet Gains, Legacy Loses
2.4.3
Private Line Trends
2.4.3.1 Private Line Services: Another Transition
2.4.3.2 Competition in the Local Loop
2.4.3.3 Traditional Private Lines
2.4.3.4 Alternatives to Private Line Services
2.4.4
Managed Services
2.4.4.1 Managed Services Industry Structure
Chapter III
DRIVERS AND EXPENDITURES
3.1 Drivers of Telecom
Expenditures
3.1.1
Growth in Employment
3.1.2
Growth in Occupations
3.1.3
Size and Number of Establishments
3.2 Telecom Expenditures by
Vertical Markets
3.2.1.1 Direct Dial
3.2.1.2 ISDN
3.2.1.3 DSL
3.2.1.4 T1
3.2.1.5 T3
3.2.1.6 800 Lines
3.2.1.7 Cell Phones
3.2.1.8 VoIP Presence and Providers
Chapter IV
MARKET SEGMENT PROFILES & CARRIER DATA
4.1 Carrier Opportunities
4.1.1
Education Purchasing Trends
4.1.2
Government Purchasing Trends
4.1.3
Healthcare Purchasing Trends
4.2 Carrier Expenditures
4.3 Carriers Ranked By Businesses
Chapter V
VERTICAL MARKET FORECASTS
5.1 Overview
5.2 Methodology
5.3 Prognoses
5.3.1
US Total Wireline Market
5.3.2
US Business vs. Residential Wireline Markets
5.3.3
US Business Expenditures in Vertical Markets
5.3.4
US Wireline Data vs. Voice Markets
5.3.5
US Business Wireline Data Expenditures in Vertical Markets
5.3.6
Total US Wireless Market
5.3.7
US Business Wireless Expenditures in Vertical Markets
Table of Figures
Chapter I
I-1 Drivers of Telecom
Expenditures in Vertical Markets
I-2 Total US Telecom Wireline
Market, 2009 and 2014
I-3 Top-Tier Business Expenditures
for Telecom Wireline Services,
I-4 Total US Telecom Wireless
Services, 2009 and 2014
I-5 Top-Tier Business Expenditures
for Telecom Wireless Services
Chapter II
II-1 Distribution of Establishments by
Healthcare Segment, 2009
II-2 Distribution of Healthcare
Employment, 2009
II-3 IT and Telecom Healthcare Market
Structure
II-4 Healthcare Networks
II-5 Typical Layout for a Full Circuit
II-6 Managed Services Gross Margins
Chapter III
III-1 Drivers of Telecom Expenditures in
Vertical Markets
III-2 Total US Employment, 1986-2016
III-3 Total US Business Establishments,
1992-2008
Chapter V
V-1 US Business Wireline and Wireless
Revenues, 2009-2014
V-2 US Total Wireline Revenue, 2009-2014
V-3 US Wireline Expenditures by Business
vs. Residential, 2009-2014
V-4 US Business Top-Tier vs. All Other
Telecom Expenditures
V-5 US Business Wireline Broadband Data
Revenue, 2009-2014
V-6 US Business Wireline Data Market
Share, 2009 and 2014
V-7 US Total Wireless Revenues,
2009-2014
V-8 Top-Tier Business Wireless
Expenditures vs. All Others
Table of Tables
Chapter II
II-1 Classification System Coding
II-2 North American Industry
Classification System Divisions
II-3 Wholesale Trade Representative
Indices
II-4 Financial, Insurance, and Real
Estate Services Representative Indices
II-5 Professional Business Services
Representative Indices
II-6 Communications Representative
Indices
II-7 Durable Manufacturing
Representative Indices
II-8 Healthcare Representative Indices
II-9 Healthcare Market Segments
II-10 Market Segments for Wireline and Wireless
II-11 Green Communications Portfolio of Product
Domains, Services & Applications
II-12 Application of Technology to Cross Industry
Needs
II-13 Green Communications Footprint: Enterprise
Economic Sector
II-14 Characteristics of Ethernet Service Varieties
II-15 Managed Services Segments
II-16 Managed Service Solutions by Business Size
Chapter III
III-1 Employment by Major Occupational
Groups, 2006 and 2016 Projected
III-2 Twelve Fastest Growing
Occupations, 2006-2016
III-3 Total US Business Establishments
by Industry Segment, 2Q2009
III-4 Distribution of US Companies by
Size, 2006
III-5 Telecom Wireline Expenditures by
Vertical Market, 2009 Forecast
III-6 Industries in the Data
Communication Lines and Corresponding Vertical Markets
III-7 Average Monthly Long Distance
Expenditures per Site by Size
III-8 Rank of Average Monthly Long
Distance Expenditures per Site by Size
III-9 Rank of Direct Dial Lines per Site
by Size, 2005, 2006, 2007, 2008
III-10 Rank of ISDN per Site by Size, 2005, 2006,
2007, and 2008
III-11 Rank of DSL Lines per Site by Size, 2005,
2006, 2007, and 2008
III-12 Rank of T1 Lines per Site by Size, 2005,
2006, 2007, and 2008
III-13 Rank of T3 Lines per Site by Size, 2005,
2006, 2007, and 2008
III-14 Rank of 800 Lines per Site by Size, 2005,
2006, 2007, and 2008
III-15 Rank of the Number of Cell Phones per site by
Size, 2005, 2006, 2007, and 2008
III-16 Percent of Sites with VoIP Presence by Size,
2006, 2007, and 2008
Chapter IV
IV-1 US Government Spending on
Education, 1994 and 2014 Projected
IV-2 Healthcare Segment Dimensions and
Trends
Chapter V
V-1 US Total Wireline Revenue by
Type of Provider, 2009-2014
V-2 US Business Wireline Revenue
by Type of Provider, 2009-2014
V-3 US Business Telecom Wireline
Expenditures by Vertical Market, 2009-2014
V-4 US Business Wireline Broadband
Data Revenue as a % of Local & Long Dist.
V-5 US Total Wireline Broadband
Data Expenditures by Vertical Market
V-6 US Business Wireless Revenues,
2009-2014
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Pricing Information
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Hard Copy
Price
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$ 4695 Single-User Printable PDF
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Telecom
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Research,
