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Telecom Services in Vertical Markets, 2011-2016
a market research report
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Telecom Services in Vertical Markets, 2011-2016,
the fourteenth market analysis study in this series from Insight
Research, quantifies the telecom spending habits of major US industry
segments for wired and wireless services. This report examines wired and
wireless spending trends in the general economy and then delves into
wired voice and data service spending patterns and wireless spending for
specific industry segments, including: healthcare; construction; retail
trade; wholesale trade; educational services; financial, insurance, and
real estate services; professional business services; hotel and lodging;
transportation; communications; utilities; entertainment and media;
durable manufacturing; and non-durable manufacturing.
As competition drives down margins, solution selling into vertical
markets enables real competitive differentiation, and allows
increasingly sustainable profit margins. Vertical marketing opens new
doors, taps niche markets, and builds customer loyalty. When telecom
providers focus on vertical market solutions, they move away from the
commodity voice sale and toward higher-margin, value-added services.
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Report Excerpt
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The objective of this market research report is to
examine and quantify the opportunities in various vertical industries for
the telecommunications service provider community.
Insight examines 14 vertical
markets in this report, segmented according to Standard Industrial
Classification (SIC) developed by the US Department of Commerce and the
North American Industry Classification System (NAICS) developed by the
Bureau of Labor Statistics (BLS). These 14 vertical markets represent the
majority of establishments in the US. This study begins with total telecom
revenues, divides them between the business and the residential markets, and
then examines the driving forces in each of 14 selected vertical industry
markets. The forecasts and segmentation in this report are based on data
from the US Bureau of the Census, the Bureau of Labor Statistics, the Bureau
of Economic Analysis (BEA), the Federal Communications Commission (FCC), and
Standard & Poor’s (S&P).
Telecommunications products and services are, by their
very nature, commodity products, since they exhibit little or no
customization. Telecom providers recognize the commodity nature of their
product when they market horizontally—offering everything to everyone,
everywhere. Horizontal marketing provides generic “one-size-fits-all”
offerings. In contrast, vertical marketing focuses on developing solutions
to user problems within specific industries. In this market analysis report
our thesis is as follows: with competition eating into already anemic
profit margins, solution selling by vertical industry becomes an
...................
Download the Free Executive Summary
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Market Segmentation
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Total Wireline Market
Business vs. Residential Wireline Market
Verticals: Healthcare, Construction,
Retail Trade,Wholesale Trade,
Educ,Social Svcs & Member Org,
Financial, Insurance, Real Estate
Svcs,Professional Business Svcs,
Hotel & Lodging, Transportation,
Communications, Utilities,
Entertainment & Media, Durable
Manufacturing, Non-Durable Manufacturing,
All Others
Expenditures by Vertical Markets
Wireline Data vs. Voice Markets
Wireline Data Expenditures
by Vertical Markets
Wireless Expenditures by Verticals
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Table of Contents
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Chapter I
EXECUTIVE SUMMARY
1.1 Vertical Industry Telecommunications Spending
1.2 Telecommunications and Vertical Marketing
1.3 Telecommunications Expenditures by Vertical
Industry
Chapter II
MARKET OVERVIEW
2.1 Classification Systems
2.2 Segmentation and Performance
2.2.1 Wholesale
Trade
2.2.2 Financial,
Insurance, and Real Estate Services
2.2.3 Professional
Business Services
2.2.4
Communications
2.2.5 Durable
Manufacturing
2.2.6 Healthcare
2.3 The Healthcare Industry in the Spotlight
2.3.1 An Industry
Structure Ready for Change
2.3.2 Carrier
Opportunities
2.3.3 The Importance of
Vertical Marketing
2.4 Telecommunications Industry Trends
2.4.1 The Mobile
Enterprise
2.4.2 Ethernet in the
Enterprise
2.4.3 Private Line Trends
2.4.4 Managed Services
Chapter III
DRIVERS AND EXPENDITURES
3.1 Drivers of Telecom Expenditures
3.2 Growth in Employment
3.2.1 Growth in
Occupations
3.3 Size and Number of Establishments
Chapter IV
MARKET SEGMENT PROFILES & CARRIER DATA
4.1 Carrier Opportunities
4.1.1 Education
Purchasing Trends
4.1.2 Government
Purchasing Trends
4.1.3 Healthcare
Purchasing Trends
4.2 Carrier Expenditures
4.3 Carriers Ranked By Businesses
4.3.1 Voice Rank
4.3.2 Data Rank
Chapter V
VERTICAL MARKET FORECASTS
5.1 Overview
5.2 Methodology
5.3 Prognoses
5.3.1 US Total
Wireline Market
5.3.2 US Business
vs. Residential Wireline Markets
5.3.3 US Business
Expenditures in Vertical Markets
5.3.4 US Wireline
Data vs. Voice Markets
5.3.5 US Business
Wireline Data Expenditures in Vertical Markets
5.3.6 Total US
Wireless Market
5.3.7 US Business
Wireless Expenditures in Vertical Markets
Table of Figures
Chapter I
I-1 Drivers of Telecom Expenditures in Vertical Markets
I-2 Total US Telecom Wireline Market, 2011 and 2016
I-3 Top-Tier Business Expenditures for Telecom Wireline
Services, 2011 & 2016
I-4 Total US Telecom Wireless Services, 2011 and 2016
I-5 Top-Tier Business Expenditures for Telecom Wireless
Services, 2011 & 2016
Chapter II
II-1 IT and Telecom Healthcare Market Structure
II-2 Healthcare Networks
II-3 AT&T Connect Application Participant Status as Viewed on
iPhone
II-4 iPhone Dashboard Utility
II-5 Global Market for Enterprise Mobility Solutions, 2011-2016
II-6 Typical Layout for a Full Circuit
II-7 Managed Services Gross Margins
Chapter III
III-1 Drivers of Telecom Expenditures in Vertical Markets
III-2 Total US Employment, 1986-2016
III-3 Total US Business Establishments, 1992-2008
Chapter V
V-1 US Business Wireline and Wireless Revenues, 2011-2016
V-2 US Total Wireline Revenue, 2011-2016
V-3 US Wireline Expenditures by Business vs. Residential, 2011-2016
V-4 US Business Top-Tier vs. All Other Telecom Expenditures, 2011 & 2016
V-5 US Business Wireline Broadband Data Revenue, 2011-2016
V-6 US Business Wireline Data Market Share, 2011 and 2016
V-7 US Total Wireless Revenues, 2011-2016
V-8 Top-Tier Business Wireless Expenditures vs. All Others, 2011 & 2016
Table of Tables
Chapter II
II-1 Classification System Coding
II-2 North American Industry Classification System Divisions
II-3 Wholesale Trade Representative Indices
II-4 Financial, Insurance, and Real Estate Services Representative
Indices
II-5 Professional Business Services Representative Indices
II-6 Communications Representative Indices
II-7 Durable Manufacturing Representative Indices
II-8 Healthcare Representative Indices
II-9 Healthcare Market Segments
II-10 Market Segments for Wireline and Wireless
II-11 Characteristics of Ethernet Service Varieties
II-12 Managed Services Segments
II-13 Managed Service Solutions by Business Size
Chapter III
III-1 Employment by Major Occupational Groups, 2008 & 2018 Projected
III-2 Sixteen Fastest Growing Occupations, 2008-2018
III-3 Total US Business Establishments by Industry Segment, 1Q2011
III-4 Distribution of US Companies by Size, 2010
III-5 Telecom Wireline Expenditures by Vertical Market, 2011 Forecast
Chapter IV
IV-1 US Government Spending on Education, 1994 - 2014
IV-2 Healthcare Segment Dimensions and Trends
Chapter V
V-1 US Total Wireline Revenue by Type of Provider, 2011-2016
V-2 US Business Wireline Revenue by Type of Provider, 2011-2016
V-3 US Business Telecom Wireline Expenditures by Vertical Market, 2011-2016
V-4 US Business Wireline Broadband Data Rev. as a % of Local & Long Distance
V-5 US Total Wireline Broadband Data Exp.by Vertical Market, 2011-2016
V-6 US Business Wireless Revenues, 2011-2016
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Pricing Information
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Hard Copy
Price
$ 3995
Electronic Copy Price
(PDF License Descriptions)
$ 4695 Single-User Printable PDF
$ 6995 6-Seat Printable PDF
$ 10000 Unlimited Corporate-Wide Distribution
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Telecom
Market
Research,
