Telecommunications Services in Vertical Markets
2004-2009

TABLE OF CONTENTS

Chapter I
EXECUTIVE SUMMARY

1.1 Vertical Industry Telecommunications Spending
1.2 Telecommunications and Vertical Marketing
1.3 Telecommunications Expenditures by Vertical Industry

Chapter II
MARKET OVERVIEW

2.1 Classification Systems
2.2 Segmentation and Performance
2.2.1 Wholesale Trade
2.2.1.1 S&P Indices
2.2.2 Financial, Insurance, and Real Estate Services
2.2.2.1 S&P Indices
2.2.3 Professional Business Services
2.2.3.1 S&P Indices
2.2.4 Communications
2.2.4.1 S&P Indices
2.2.5 Durable Manufacturing
2.2.5.1 S&P Indices
2.2.6 Health Care
2.2.6.1 S&P Indices
2.2.7 Retail Trade
2.2.7.1 S&P Indices
2.3 Telecommunications Service Trends
2.3.1 Primary and Secondary Access Line Growth
2.3.1.1 Access Line Forecast
2.3.2 Cable Telephony Trends
2.3.2.1 Small and Medium Small Business Cable Telephony Forecast
2.3.3 Private Line Trends
2.3.3.1 Private Line Forecast
2.3.4 Long Distance Trends
2.3.4.1 Long Distance Forecast
2.3.5 Toll Free Service Trends
2.3.5.1 Toll Free Service Forecast

Chapter III
DRIVERS AND EXPENDITURES

3.1 Drivers of Telecom Expenditures
3.1.1 Growth in Employment
3.1.2 Growth in Occupations
3.1.3 Size and Number of Establishments
3.2 Telecom Expenditures by Vertical Markets
3.2.1 Long Distance
3.2.2 Data Communications
3.2.2.1 Direct Dial
3.2.2.2 ISDN
3.2.2.3 DSL
3.2.2.4 T-1
3.2.2.5 T-3
3.2.2.6 800 Lines

Chapter IV
SITE STUDIES

4.1 Overview
4.1.1 Education Purchasing Trends
4.1.2 Government Purchasing Trends
4.2 Average Monthly Long Distance Expenditure (per emp. per site)
4.2.1 Amegen, Inc.
4.3 Total Data Lines
4.3.1 University of Illinois, Urbana-Champaign
4.3.2 University of Cincinnati
4.3.3 University of South Florida
4.3.4 Texas Tech University
4.3.5 New York Office of General Services
4.4 Direct Dial Lines
4.4.1 Abbott Laboratories Corp.
4.5 Integrated Service Digital Network (ISDN)
4.5.1 G E Capital Corporation
4.5.2 US National Naval Medical Center
4.5.3 Edward L. Doheny Memorial Library
4.6 Digital Subscriber Lines (DSL)
4.6.1 University of Colorado
4.7 Total T-1 Lines
4.7.1 Public Service Electric & Gas Company
4.8 Total T-3 Lines
4.8.1 Tribune Company
4.9 800 Lines
4.9.1 Delta Air Lines

Chapter V
VERTICAL MARKET FORECASTS

5.1 Overview
5.2 Methodology
5.3 Prognoses
5.3.1 US Total Wireline Market
5.3.2 US Business vs. Residential Wireline Markets
5.3.3 US Business Expenditures in Vertical Markets
5.3.4 US Wireline Data vs. Voice Markets
5.3.5 US Wireline Data Expenditures in Vertical Markets

Appendix
GLOSSARY

Table of Figures

Chapter I

I-1 Drivers of Telecom Expenditures in Vertical Markets
I-2 Total US Telecom Wireline Market, 2004 and 2009 ($Billions)
I-3 Top Tier Expenditures for Telecom Services, 2004 and 2009

Chapter II

II-1 Median and Mean Age per US Census Estimates, 1995-2000
II-2 Telecommunications Growth Cycle
II-3 US Access Line Annual Additions, 1985-2002 (Millions)
II-4 US Wireline Access Annual Reductions, 2001-2008 (Thousands)
II-5 Typical Layout for a Full Circuit
II-6 US LD Min of Use Quarterly Growth Rates, % Change 2000-2003
II-7 US Intrastate and Interstate LD Minutes, 1990-2008 (Billions)

Chapter III

III-1 Drivers of Telecom Expenditures in Vertical Markets
III-2 Total US Employment, 1986, 1996, 2006, 2012 (Millions)
III-3 Total US Business Establishments, 1992-2005 (Millions)
III-4 Average Monthly LD Expenditures per Emp. by Company Size

Chapter V

V-1 US Total Wireline Revenue, 2004-2009 ($Billions)
V-2 US Wireline Expenditures by Business vs. Residential
V-3 US Business Top Tier vs. All Other Telecom Expenditures
V-4 US Total Wireline Broadband Data Revenue
V-5 US Business Wireline Data Market Share of Local and LD

Table of Tables

Chapter II

II-1 SIC Divisions
II-2 Classification System Coding
II-3 NAICS Divisions
II-4 Wholesale Trade Representative Indices
II-5 Financial, Insurance, and Real Estate Representative Indices
II-6 Professional Business Services Representative Indices
II-7 Communications Representative Indices
II-8 Durable Manufacturing Representative Indices
II-9 Health Care Representative Indices
II-10 Retail Trade Representative Indices
II-11 Four Cable Telephony Delivery Options
II-12 Cable Telephony Service Delivery Model
II-13 Total Private Line Revenue, 2000-2009 ($Millions)
II-14 Call Center Toll-free Usage by Transaction Type
II-15 Toll-free Expenditures by Vertical Industry

Chapter III

III-1 Employment by Major Occupational Groups
III-2 Fastest Growing Occupations, 2002-2012 (Thousands)
III-3 Distribution of US Companies by Size, 2000
III-4 Telecom Expenditures by Vertical Market
III-5 Industries in the Data Comm Lines and Corr.Vertical Markets
III-6 Average Monthly LD Expenditures per Employee by Size
III-7 Rank of Average Monthly LD Expenditures per Employee
III-8 Average Monthly LD Expenditures per Site by Size, 2004
III-9 Rank of Average Monthly LD Expenditures per Site by Size, 2004
III-10 Average Number of Data Communications Lines per Site
III-11 Rank of Data Communications Lines per Site by Size, 2004
III-12 Average Number of Direct Dial Lines per Site, 2000-2003
III-13 Rank of Direct Dial Lines per Site by Size, 2004
III-14 Average Number of ISDN Lines per Site, 2000-2003
III-15 Rank of ISDN per Site by Size, 2004
III-16 Average Number of xDSL Lines per Site, 2000-2003
III-17 Rank of DSL Lines per Site by Size, 2004
III-18 Average Number of T-1 Lines per Site, 2000-2003
III-19 Rank of T-1 Lines per Site by Size, 2004
III-20 Average Number of T-3 Lines per Site, 2003
III-21 Rank of T-3 Lines per Site by Size, 2004
III-22 Average Number of 800 Lines per Site, 2003
III-23 Rank of 800 Lines per Site by Size, 2004

Chapter IV

IV-1 University of Illinois, 2004 Fiscal Year Budget ($Millions)

Chapter V

V-1 US Total Wireline Revenue by Type of Provider, 2004-2009
V-2 US Business Wireline Revenue by Type of Provider, 2004-2009
V-3 US Business Telecom Wireline Expenditures by Vertical Market
V-4 US Business Wireline Broadband Data Revenue as a Percentage
of Local and LD, 2004-2009 ($Billions)

V-5 US Business Wireline Data Market Share, 2004 and 2009

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