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VoIP and the SME: CableCos, Telcos, the Rise of Hosted Service Models, 2011-2016
a market research report
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In the never-ending quest to squeeze additional
revenues from their infrastructure, cable companies
have launched a full scale blitz on business markets.
Telcos—which have long considered the small and
medium business markets their exclusive domains—now are contending with the CableCo assault and
competition from a variety of upstart hosted service
providers that are providing enhanced VoIP services
into this hotly contested market.
In a new research study, Insight’s analysis reveals that
more than three million small and medium businesses
are geographically located within two-way capable
cable systems, a veritable gold mine of captive customers
for cable MSOs. By factoring in home-based
businesses as well, the near-term opportunity created
by this market is well in excess of 20 million lines.
This report analyzes enhanced VoIP services that are
made possible by today’s technology—not just telephony,
but complete suites of unified communications
geared and priced for the unique business requirements
of SMEs. Insight quantifies the SME addressable
market opportunity by vertical industry for VoIP and
unified communications hosted services, and measures
the competitive risk they pose to the incumbent telephone
carriers.
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Report Excerpt
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Competition was already fierce among traditional telephone companies (telcos)
and the cable TV multiple system operators (MSO) to provide consumers with
broadband services before the cable companies launched a full scale blitz
targeting their voice services at the lower end of the business segment.
Telco’s—which have long considered the small and medium business markets
their exclusive domains—have been contending with the MSO assault on the one
hand and with a rash of new entrants that are specifically targeting voice
services at the lower end of the business segment.
The advent of PBX (private branch exchange)/VoIP (voice over Internet
protocol) business telephone technology and the nearly universal
availability of broadband services has enable a variety of upstart hosted
service providers such as, 8x8, Aptela, Fonality, and Nextiva to target the
small business market. These emerging companies are providing virtual PBX/VoIP
services with enhanced features into this hotly contested lower end of the
business segment—and they are doing it .......
Download the Free Executive Summary
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Market Segmentation
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Business Line Seat Forecast by Vertical Industry
Retail Trade
Accommodation and Food Services
Health Care and Social Assistance
Wholesale Trade
Finance and Insurance
Construction
Professional, Scientific, and Technical Services
Real Estate, Rental and Leasing
Other Services (except Public Administration)
Administrative, Waste Management and Remediation Services
Transportation
Manufacturing
Arts, Entertainment, and Recreation
Educational Services
Information
Management of Companies and Enterprises
Utilities
Undefined
Agriculture, Forestry, Fishing and Hunting
Mining
Business Line Revenue Forecast by Vertical Industry
Retail Trade
Accommodation and Food Services
Health Care and Social Assistance
Wholesale Trade
Finance and Insurance
Construction
Professional, Scientific, and Technical Services
Real Estate, Rental and Leasing
Other Services (except Public Administration)
Administrative, Waste Management and Remediation Services
Transportation
Manufacturing
Arts, Entertainment, and Recreation
Educational Services
Information
Management of Companies and Enterprises
Utilities
Undefined
Agriculture, Forestry, Fishing and Hunting
Mining
Small Business Line and Revenue Forecasts by MSA
New York-Northern New Jersey-Long Island, NY-NJ-PA
Los Angeles-Long Beach-Santa Ana, CA
Chicago-Joliet-Naperville, IL-IN-WI
Dallas-Fort Worth-Arlington, TX
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Miami-Fort Lauderdale-Pompano Beach, FL
Washington-Arlington-Alexandria, DC-VA-MD-WV
Boston-Cambridge-Quincy, MA-NH
Atlanta-Sandy Springs-Marietta, GA
Houston-Sugar Land-Baytown, TX
San Francisco-Oakland-Fremont, CA
Detroit-Warren-Livonia, MI
Seattle-Tacoma-Bellevue, WA
Phoenix-Mesa-Glendale, AZ
Riverside-San Bernardino-Ontario, CA
By Provider , Number of Very Small Businesses, Number of Small Businesses,
Number of Very Small Business Lines, Number of Small Business Lines, and
Total Small Business Lines
By Telco Provider
AT&T
CenturyLink
Cincinnati Bell
Fairpoint
Frontier
TDS
Verizon
Windstream
By MSO Provider
Bright House
CableOne
Cablevision
Charter
Comcast
Cox
Mediacom
SuddenLink
Time Warner
WOW!
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Table of Contents
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Chapter I
EXECUTIVE SUMMARY
1.1 Hosted PBX/VoIP Services for the Small Enterprise
1.2 The Small Business Market for Hosted PBX/VoIP Services
Chapter II
Evolution from PSTN to VoIP based business solutions
2.1 Public Switched Telephone Network
2.2 Very Small Business Legacy System Configuration
2.3 Small Business Legacy System Configuration
2.4 Managed IP/PBX Solution
2.5 Hosted IP PBX Solution
Chapter III
THE SMALL ENTERPRISE MARKET DEMOGRAPHICS
3.1 Classification of Businesses
3.1.1 Agriculture, Forestry, Fishing and Hunting
3.1.2 Mining 16
3.1.3 Utilities
3.1.4 Construction
3.1.5 Manufacturing
3.1.6 Wholesale Trade
3.1.7 Retail Trade
3.1.8 Transportation and Warehousing
3.1.9 Information
3.1.10 Finance and Insurance
3.1.11 Real Estate, Rental and Leasing
3.1.12 Professional, Scientific, and Technical Services
3.1.13 Management of Companies and Enterprises
3.1.14 Administrative, Support, Waste Management and Remediation Services
3.1.15 Educational Services
3.1.16 Health Care and Social Assistance
3.1.17 Arts, Entertainment, and Recreation
3.1.18 Accommodation and Food Services
3.1.19 Other Services (except Public Administration)
3.1.20 Public Administration
3.1.21 Undefined
3.2 The Classification of Businesses by Size
3.3 Distribution of Business by Size
3.4 Hosted Services Market Methodology Analysis
3.5 The Business Line Demand in Small Enterprises
3.6 Small Enterprises as a Hosted Services Opportunity Space
Chapter IV
THE ENTERPRISE COMMUNICATIONS ENVIRONMENT
4.1 Business Communications Features
4.2 Telephony Service Features
4.2.1 Basic Legacy Telephone Features
4.2.2 Hosted Services - Advanced Capabilities and Features
4.3 Hosted Voicemail Features
4.4 Auto Attendant Features
4.5 Enterprise Services Control
4.6 Unified Communications Service
4.7 Hosted Service Premise Interface Devices
4.8 Hosted Service Connectivity Costs
4.9 Telco versus Hosted Services Telephone Costs
4.10 Comparative Service Pricing
4.11 Hosted Service Benefits Summary
Chapter V
THE MSO SMALL BUSINESS MARKET POTENTIAL
5.1 MSOs
5.1.1 Bright House
5.1.2 CableOne
5.1.3 Cablevision
5.1.4 Charter
5.1.5 Comcast
5.1.6 Cox
5.1.7 Mediacom
5.1.8 SuddenLink
5.1.9 Time Warner
5.1.10 WOW
Chapter VI
THE TELCO SMALL BUSINESS MARKET POTENTIAL
6.1 Telcos
6.1.1 AT&T
6.1.2 CenturyLink
6.1.3 Cincinnati Bell
6.1.4 Fairpoint
6.1.5 Frontier
6.1.6 TDS
6.1.7 Verizon
6.1.8 Windstream
Chapter VII
Hosted VoIP/PBX Service Providers and Market Forecast
7.1 Hosted PBX/VoIP Features
7.1.1 Business Level Features:
7.1.2 Individual Extension Features:
7.2 Service Providers of Hosted PBX/VoIP Services
7.2.1 8X8 Incorporated
7.2.2 Vocalocity
7.2.3 Nextiva
7.2.4 Fonality
7.2.5 Aptela
7.2.6 RingCentral
7.2.7 PhonePower
7.3 Hosted PBX/VoIP Small Business Segment Forecast
7.4 Hosted PBX/VoIP Seat Forecasts for Selected Metropolitan Statistical
Areas
7.5 Hosted PBX/VoIP Revenue Forecasts for Selected Metropolitan Statistical
Areas
Table of Figures
Chapter I
I-1 Rev. Projection for Hosted PBX/VoIP Service in the Small
Business Segment
Chapter II
II-1 Very Small Business Legacy Communications Configuration
II-2 Legacy Small Business Communications Configuration
II-3 Early Digital Access Services for Business Communications
II-4 Managed IP/PBX Business Communications Configuration
II-5 Typical Hosted PBX Solution
Chapter VII
VII-1 Hosted VoIP Seats Projection, 2010-2015
VII-2 Annual Revenue Projection, 2010-2015
Table of Tables
Chapter I
I-1 Bus. Lines by Industry Sector and Business Size: Small Ent.vs.
Large and Med. Ent.
I-2 ILECs & MSOs Operating Territories Covered
Chapter III
III-1 US Business Distribution: All Business Sizes
III-2 Bus. Establishments by Ind. Sector & Business Size: Small
Ent. vs. All Other Seg.
III-3 Business Lines: Distribution by Industry Sector
III-4 Business Lines by Industry Sector & Business Size: Small Ent.vs. Large and Med. Ent.
III-5 Business Lines by Industry Sector and Business Size - Small
Enterprises
Chapter IV
IV-1 Comparative Service Pricing: Telco, MSO, & Hosted
Chapter V
V-1 Bright House: Total Business Line Potential by Industry
V-2 Bright House: Small Enterprise Line Potential by Industry by Employee
Size
V-3 CableOne: Total Business Line Potential by Industry
V-4 CableOne: Small Enterprise Line Potential by Industry by Employee Size
V-5 Cablevision: Business Line Potential by Industry by Employee Size
V-6 Cablevision: Small Enterprise Line Potential by Industry by Employee
Size
V-7 Charter: Total Business Line Potential by Industry
V-8 Charter: Small Enterprise Line Potential by Industry by Employee Size
V-9 Comcast: Total Business Line Potential by Industry
V-10 Comcast: Small Enterprise Line Potential by Industry by Employee Size
V-11 Cox: Total Business Line Potential by Industry
V-12 Cox: Small Enterprise Line Potential by Industry by Employee Size
V-13 Mediacom: Total Business Line Potential by Industry
V-14 Mediacom: Small Enterprise Line Potential by Industry by Employee Size
V-15 Total Business Line Potential by Industry
V-16 SuddenLink: Small Enterprise Line Potential by Industry by Employee
Size
V-17 Time Warner: Total Business Line Potential by Industry
V-18 Time Warner: Small Enterprise Line Potential by Industry by Employee
Size
V-19 WOW: Total Business Line Potential by Industry
V-20 WOW: Small Enterprise Line Potential by Industry by Employee Size
Chapter VI
V-1 Bright House: Total Business Line Potential by Industry
V-2 Bright House: Small Enterprise Line Potential by Industry by Employee
Size
V-3 CableOne: Total Business Line Potential by Industry
V-4 CableOne: Small Enterprise Line Potential by Industry by Employee Size
V-5 Cablevision: Business Line Potential by Industry by Employee Size
V-6 Cablevision: Small Enterprise Line Potential by Industry by Employee
Size
V-7 Charter: Total Business Line Potential by Industry
V-8 Charter: Small Enterprise Line Potential by Industry by Employee Size
V-9 Comcast: Total Business Line Potential by Industry
V-10 Comcast: Small Enterprise Line Potential by Industry by Employee Size
V-11 Cox: Total Business Line Potential by Industry
V-12 Cox: Small Enterprise Line Potential by Industry by Employee Size
V-13 Mediacom: Total Business Line Potential by Industry
V-14 Mediacom: Small Enterprise Line Potential by Industry by Employee Size
V-15 Total Business Line Potential by Industry
V-16 SuddenLink: Small Enterprise Line Potential by Industry by Employee
Size
V-17 Time Warner: Total Business Line Potential by Industry
V-18 Time Warner: Small Enterprise Line Potential by Industry by Employee
Size
V-19 WOW: Total Business Line Potential by Industry
V-20 WOW: Small Enterprise Line Potential by Industry by Employee Size
Chapter VII
VII-1 Top 15 Metropolitan Statistical Areas Ranking – by Population
VII-2 Top 15 Metropolitan Statistical Area Ranking – by Small Businesses
VII-3 MSA #1 – New York-Northern New Jersey-Long Island, NY-NJ-PA Seats
Forecast
VII-4 MSA #2 – Los Angeles-Long Beach-Santa Ana, CA Seats Forecast
VII-5 MSA #3 - Chicago-Joliet-Naperville, IL-IN-WI Seats Forecast
VII-6 MSA #4 –Dallas-Fort Worth-Arlington, TX Seats Forecast
VII-7 MSA #5 – Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Seats Forecast
VII-8 MSA #6 – Miami-Fort Lauderdale-Pompano Beach, FL Seats Forecast
VII-9 MSA #7 – Washington-Arlington-Alexandria, DC-VA-MD-WV Seats Forecast
VII-10 MSA #8 – Boston-Cambridge-Quincy, MA-NH Seats Forecast
VII-11 MSA #9 - Atlanta-Sandy Springs-Marietta, GA–Seats Forecast
VII-12 MSA #10 – Houston-Sugar Land-Baytown, TX Seats Forecast
VII-13 MSA #11 – San Francisco-Oakland-Fremont, CA Seats Forecast
VII-14 MSA #12 – Detroit-Warren-Livonia, MI Seats Forecast
VII-15 MSA #13 – Seattle-Tacoma-Bellevue, WA Seats Forecast
VII-16 MSA #14 – Phoenix-Mesa-Glendale, AZ Seats Forecast
VII-17 MSA #15– Riverside-San Bernardino-Ontario, CA Seats Forecast
VII-18 MSA #1 – NY-Northern NJ-Long Island, NY-NJ-PA Revenue
Forecast,
VII-19 MSA #2 – Los Angeles-Long Beach-Santa Ana, CA Revenue Forecast
VII-20 MSA #3 - Chicago-Joliet-Naperville, IL-IN-WI Revenue Forecast
VII-21 MSA #4 –Dallas-Fort Worth-Arlington, TX Revenue Forecast
VII-22 MSA #5 – Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Revenue Forecast
VII-23 MSA #6 – Miami-Fort Lauderdale-Pompano Beach, FL Revenue Forecast
VII-24 MSA #7 – Washington-Arlington-Alexandria, DC-VA-MD-WV Revenue
Forecast
VII-25 MSA #8 – Boston-Cambridge-Quincy, MA-NH Revenue Forecast
VII-26 MSA #9 - Atlanta-Sandy Springs-Marietta, GA–Revenue Forecast
VII-27 MSA #10 – Houston-Sugar Land-Baytown, TX Revenue Forecast
VII-28 MSA #11 – San Francisco-Oakland-Fremont, CA Revenue Forecast
VII-29 MSA #12 – Detroit-Warren-Livonia, MI Revenue Forecast
VII-30 MSA #13 – Seattle-Tacoma-Bellevue, WA Revenue Forecast
VII-31 MSA #14 – Phoenix-Mesa-Glendale, AZ Revenue Forecast
VII-32 MSA #15– Riverside-San Bernardino-Ontario, CA Revenue Forecast
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