+91 80 6793 5731
+1 973 541 9600
marketing@insight-corp.com
Cart Sign In
  • Home
  • About Us
    • Why Us
    • Careers
    • Contact Us
  • Reports
  • Press
    • Press
    • News
  • Blog
  • Home
  • About Us
    • Why Us
    • Careers
    • Contact Us
  • Reports
  • Press
    • Press
    • News
  • Blog
Home / Legacy / Mash-Ups in Telecommunications 2010-2015

Mash-Ups in Telecommunications 2010-2015

$4,695.00 – $10,000.00

  • Single User License
  • 6-Seat License
  • Unlimited Corporate License
Clear
SKU: N/A Category: Legacy

Contact Form

  • Description
  • Hightlights
  • Scope
  • Table of Contents
  • Figures & Tables

Description

Mash-ups are increasingly being developed and used by both consumer and enterprise users in everyday life. Giving the end user the ability to combine information sources into a useable output enhances the value of information and bolsters a sense of empowerment, and by adding telecommunications data such a location, presence, and call control information to a user-generated mash up also creates new revenue opportunities for telecommunications service providers. This study reviews how information sources resulting from established standards as well as better data access and connectivity are being coupled with tools and capabilities to enable end-users to design and develop innovative services. Insight will explore the various facets of this emerging opportunity. We analyze the leading vendors and the technologies that are creating Mash-up capabilities, report on prominent service providers that illustrate best practices, and reveal areas of high potential for carriers including forecasts of Mash-Up adoption and revenue.

Hightlights

Mash-ups are increasingly being developed and used by both consumer and enterprise users in everyday life. Giving the end user the ability to combine information sources into a useable output enhances the value of information and bolsters a sense of empowerment, and by adding telecommunications data such a location, presence, and call control information to a user-generated mash up also creates new revenue opportunities for telecommunications service providers.

This study reviews how information sources resulting from established standards as well as better data access and connectivity are being coupled with tools and capabilities to enable end-users to design and develop innovative services. Insight will explore the various facets of this emerging opportunity. We analyze the leading vendors and the technologies that are creating Mash-up capabilities, report on prominent service providers that illustrate best practices, and reveal areas of high potential for carriers including forecasts of Mash-Up adoption and revenue.

Scope

1.1 Mashups and the Power of Web 2.0

The term mashup has its origins in the entertainment industry, where it describes the smart mixing of disparate musical tracks resulting in the creation of an altogether different musical product. The concept of a mashup in the digital age has evolved well beyond entertainment products and has taken on a much wider meaning. The term is now being applied to the dissolution of silos that had separated connectivity, data, applications, and decision-making and which results in completely new recipe for a service or application that is more attractive than the sum of its parts.

How will we define mashups in this study, and what makes them so attractive to carriers? To start with, mashups are all about devising working solutions from available means—with emphasis is on the means being already available. We define mashups as a smart combination of disparate, existing applications or services that come together on a network to yield a composite, coherent solution in an agile and economical way.

Thus mashups are not about genesis, but about synthesis. Given our definition, it should be readily apparent that mashups are inherently cost effective and time efficient. They may not be the most elegant solution for the requirement at hand, but certainly the quickest way to meet a market demand. The history of technology learning curves is testimony to the fact that elegance and efficiency will eventually seep into the DNA of new technology as the technology matures and best practices are identified, crystallized and updated. The optimism of the mashup stakeholder community about the future of this phenomena is therefore —in our opinion— justified; the skeptics notwithstanding.

There are no claims being made that we are aware of that would suggest that mashups are a panacea for all application design and development challenges. Clearly in business-critical applications, where the topmost priority of the application is…………………

Download the Free Executive Summary

http://www.insight-corp.com/sendexec.asp?report=mashup10&ReportName=Mash Ups in Telecommunications, 2010-2015

Market Segmentation

By geographical region

United States
Rest of North America
Europe, Middle East, Africa
Asia Pacific
Caribbean and Latin America

By access type

Wireless
Wireline

By revenue opportunity

Mashup data transfer revenue opportunity
Mashup access royalty revenue opportunity
Break down of mashup data transfer revenue opportunity by access type
(wireline versus wireless)
Geographical region break down mashup data transfer revenue opportunity

By application type:

Social Networking
LBS
Presence
VoIP
Messaging
SaaS
Conferencing
Streaming

Table of Contents

Table of Contents

Chapter I

EXECUTIVE SUMMARY

1.1 Mashups and the Power of Web 2.0
1.2 What We Found
1.3 What Role for Telcos in Mashups?
1.4 Mashup Market and Revenue Potential

Chapter II

INTRODUCTION TO MASHUPS

2.1 Definition and Classification of Mashups
2.2 Taxonomy of a Typical Mashup
2.3 Traction for Mashups
2.4 The Technology Underlying Mashups
2.4.1 Web 2.0
2.4.2 SOA
2.4.3 XML
2.4.4 Ajax
2.5 Reservations About Mashups
2.6 The Need for Standards
2.7 What Role for Telcos in Mashups?

Chapter III

TELCOS AND MASHUPS

3.1 What Mashups Mean for the Telcos
3.2 Why Mashups Now?
3.3 The Enabler is SIP
3.3.1 SIP’s Importance in Mashups
3.4 Social Networking
3.4.1 Social Networking Application Ecosystem
3.4.2 Mobile Social Networking
3.4.3 Social Networking and Mashups
3.4.4 Telco Perspective
3.5 Location Based Services
3.5.1 Mobile LBS
3.5.2 Map-Based LBS
3.5.3 LBS Mashups
3.6 VoIP
3.6.1 The VoIP Value Proposition
3.6.2 Decisive Traction for VoIP
3.6.3 VoIP and Mashups
3.6.4 The Telco Perspective
3.7 Presence
3.7.1 SIP and Presence
3.7.2 Mashups and Presence
3.7.3 The Telco Perspective
3.8 Messaging
3.8.1 SIP and Messaging
3.8.2 Mashups and Messaging
3.8.3 The Telco Perspective
3.9 Software as a Service
3.9.1 SaaS Implementation Methodology
3.9.2 SaaS and Mashups
3.9.3 The Telco Perspective
3.10 Conferencing
3.10.1 Metamorphosis
3.10.2 Conferencing and Mashups
3.10.3 The Telco Perspective
3.11 Streaming
3.11.1 SIP and Streaming
3.11.2 Streaming and Mashups
3.11.3 The Telco Perspective
3.12 Conclusion

Chapter IV

MASHUPS AND STAKEHOLDERS

4.1 Carrier Strategy Overview
4.1.1 BT
4.1.2 Vodafone
4.1.3 NTT Group
4.1.4 AT&T
4.1.5 SK Telecom
4.1.6 Telecom Italia
4.1.7 Rogers Communications
4.1.8 Sprint
4.2 Other Stakeholders
4.2.1 IBM
4.2.2 Microsoft
4.2.3 Serena Software
4.2.4 Nokia
4.2.5 eBay
4.2.6 Cisco Systems
4.2.7 Google
4.2.8 Yahoo! Inc.
4.2.9 BroadSoft
4.3 Conclusion

Chapter V

QUANTITATIVE ANALYSIS

5.1 The Telco Revenue Model
5.1.1 Data Transfer
5.1.2 Access Royalties
5.2 Research Methodology
5.2.1 What We Will Forecast
5.2.2 The Base Figures
5.2.3 Construction of the Market Model
5.3 Global Mashup Revenue Opportunity
5.4 Social Networking Revenue Opportunity
5.5 LBS Mashup Revenue Opportunity
5.6 Presence Mashup Revenue Opportunity
5.7 VoIP Mashup Revenue Opportunity
5.8 Messaging Mashup Revenue Opportunity
5.9 SaaS Mashup Revenue Opportunity
5.10 Conferencing Mashup Revenue Opportunity
5.11 Streaming Mashup Revenue Opportunity
5.12 Conclusion

Figures & Tables

List for Tables:

Table of Contents

Chapter I

EXECUTIVE SUMMARY

1.1 Mashups and the Power of Web 2.0
1.2 What We Found
1.3 What Role for Telcos in Mashups?
1.4 Mashup Market and Revenue Potential

Chapter II

INTRODUCTION TO MASHUPS

2.1 Definition and Classification of Mashups
2.2 Taxonomy of a Typical Mashup
2.3 Traction for Mashups
2.4 The Technology Underlying Mashups
2.4.1 Web 2.0
2.4.2 SOA
2.4.3 XML
2.4.4 Ajax
2.5 Reservations About Mashups
2.6 The Need for Standards
2.7 What Role for Telcos in Mashups?

Chapter III

TELCOS AND MASHUPS

3.1 What Mashups Mean for the Telcos
3.2 Why Mashups Now?
3.3 The Enabler is SIP
3.3.1 SIP’s Importance in Mashups
3.4 Social Networking
3.4.1 Social Networking Application Ecosystem
3.4.2 Mobile Social Networking
3.4.3 Social Networking and Mashups
3.4.4 Telco Perspective
3.5 Location Based Services
3.5.1 Mobile LBS
3.5.2 Map-Based LBS
3.5.3 LBS Mashups
3.6 VoIP
3.6.1 The VoIP Value Proposition
3.6.2 Decisive Traction for VoIP
3.6.3 VoIP and Mashups
3.6.4 The Telco Perspective
3.7 Presence
3.7.1 SIP and Presence
3.7.2 Mashups and Presence
3.7.3 The Telco Perspective
3.8 Messaging
3.8.1 SIP and Messaging
3.8.2 Mashups and Messaging
3.8.3 The Telco Perspective
3.9 Software as a Service
3.9.1 SaaS Implementation Methodology
3.9.2 SaaS and Mashups
3.9.3 The Telco Perspective
3.10 Conferencing
3.10.1 Metamorphosis
3.10.2 Conferencing and Mashups
3.10.3 The Telco Perspective
3.11 Streaming
3.11.1 SIP and Streaming
3.11.2 Streaming and Mashups
3.11.3 The Telco Perspective
3.12 Conclusion

Chapter IV

MASHUPS AND STAKEHOLDERS

4.1 Carrier Strategy Overview
4.1.1 BT
4.1.2 Vodafone
4.1.3 NTT Group
4.1.4 AT&T
4.1.5 SK Telecom
4.1.6 Telecom Italia
4.1.7 Rogers Communications
4.1.8 Sprint
4.2 Other Stakeholders
4.2.1 IBM
4.2.2 Microsoft
4.2.3 Serena Software
4.2.4 Nokia
4.2.5 eBay
4.2.6 Cisco Systems
4.2.7 Google
4.2.8 Yahoo! Inc.
4.2.9 BroadSoft
4.3 Conclusion

Chapter V

QUANTITATIVE ANALYSIS

5.1 The Telco Revenue Model
5.1.1 Data Transfer
5.1.2 Access Royalties
5.2 Research Methodology
5.2.1 What We Will Forecast
5.2.2 The Base Figures
5.2.3 Construction of the Market Model
5.3 Global Mashup Revenue Opportunity
5.4 Social Networking Revenue Opportunity
5.5 LBS Mashup Revenue Opportunity
5.6 Presence Mashup Revenue Opportunity
5.7 VoIP Mashup Revenue Opportunity
5.8 Messaging Mashup Revenue Opportunity
5.9 SaaS Mashup Revenue Opportunity
5.10 Conferencing Mashup Revenue Opportunity
5.11 Streaming Mashup Revenue Opportunity
5.12 Conclusion

Table of Tables

Chapter V

V-1 Global Mashup Revenue Opportunity for Telcos, 2010-2015
V-2 Dist. of Global Mashup Rev. Opp. for Telcos by Opp. Type, 2010-2015
V-3 Global Mashup Revenue Opportunity by Wireline vs. Wireless, 2010-2015
V-4 Regional Distribution of Global Mashup Revenue Opportunity, 2010-2015
V-5 Social Networking Mashup Revenue Opportunity, 2010-2015
V-6 Dist. of Social Networking Mashup Revenue Opp. by Type, 2010-2015
V-7 Social Networking Mashup Rev. Opp. by Wireline vs.Wireless, 2010-2015
V-8 Regional Dist. of Social Net. Mashup Rev. Opp. for Telcos, 2010-2015
V-9 LBS Mashup Revenue Opportunity, 2010-2015
V-10 Dist. of LBS Mashup Revenue Opportunity by Type, 2010-2015
V-11 Dist. of LBS Mashup Rev. Opp. by Wireline vs. Wireless, 2010-2015
V-12 Regional Distribution of LBS Mashup Revenue Opportunity, 2010-2015
V-13 Presence Mashup Revenue Opportunity, 2010-2015
V-14 Dist. of Presence Mashup Revenue Opp. by Type, 2010-2015
V-15 Dist. of Presence Mashup Rev. Opp. by Wireline vs. Wireless, 2010-2015
V-16 Regional Dist. of Presence Mashup Revenue Opportunity, 2010-2015
V-17 VoIP Mashup Revenue Opportunity, 2010-2015
V-18 Dist. of VoIP Mashup Revenue Opportunity by Type, 2010-2015
V-19 Dist. of VoIP Mashup Revenue Opp. by Wireline vs. Wireless, 2010-2015
V-20 Regional Dist. of VoIP Mashup Revenue Opp. for Telcos, 2010-2015
V-21 Messaging Mashup Revenue Opportunity for Telcos, 2010-2015
V-22 Distribution of Messaging Mashup Revenue Opp. by Type, 2010-2015
V-23 Distribution of Messaging Mashup Revenue Opp.by Wirelines vs. Wireless
V-24 Regional Dist. of Messaging Mashup Rev. Opp. for Telcos, 2010-2015
V-25 SaaS Mashup Revenue Opportunity for Telcos, 2010-2015
V-26 Distribution of SaaS Mashup Revenue Opportunity by Type, 2010-2015
V-27 Dist. of SaaS Mashup Rev. Opp. by Wireline vs. Wireless, 2010-2015
V-28 Regional Distribution of SaaS Mashup Rev. Opp. for Telcos, 2010-2015
V-29 Conferencing Mashup Revenue Opportunity, 2010-2015
V-30 Distribution of Conferencing Mashup Revenue Opp. by Type, 2010-2015
V-31 Dist. of Conf. Mashup Rev. Opp. by Wireline vs. Wireless, 2010-2015
V-32 Regional Distribution of Conferencing Mashup Revenue Opp., 2010-2015
V-33 Streaming Mashup Revenue Opp. for Telcos, 2010-2015
V-34 Dist. of Streaming Mashup Rev. Opportunity by Type, 2010-2015
V-35 Dist.of Streaming Mashup Rev. Opp.by Wireline vs. Wireless, 2010-2015
V-36 Regional Dist. of Streaming Mashup Revenue Op. for Telcos, 2010-2015
V-37 Mashup Revenue by Application Type Summary, 2010-2015

List for Figures:

Table of Figures

Chapter I

I-1 Logical Schematic of a Commercial Mashup
I-2 Global Mashup Revenue Opportunity for Telcos, 2010-2015

Chapter II

II-1 Logical Schematic of a Commercial Mashup

Chapter III

III-1 Seven Layers of OSI Model
III-2 Basic Components of a SIP Network
III-3 Example of a SIP Call Flow in Proxy Mode
III-4 Support for HTTP in SIP Setup
III-5 The Swimwire Mashup Homepage
III-6 The Twinkle Twitter Client for iPhone with the Near Me Tab Active
III-7 Schematic of the Ribbit SmartSwitch platform
III-8 Schematic of the BroadWorks Platform Offered by BroadSoft
III-9 OpSource On-Demand Platform
III-10 Schematic of the SaaS-enabled Mashup

Chapter IV

IV-1 Mashup Combining Twitter and Google Maps Conjured by Vodafone UK
IV-2 Schematic Representation of SAXAE Platform
IV-3 Speech Mashup Manager and Speech & Understanding Engine from AT&T Labs Research
IV-4 Customization of Mashups Facilitated by IBM Mashup Center
IV-5 Securing Information Assets as Facilitated by IBM Mashup Center
IV-6 Failed Initiative – Microsoft Popfly
IV-7 Schematic Representation of the Outlook Social Connector Function
IV-8 Business Mashups Product from Serena Software

Related products

US Carriers and Ethernet Services, 2014-2019

$4,695.00 – $10,000.00
Select options

Telecommunications and Capital Investments, 2012-2017:Impacts of the Financial Crisis on Worldwide Telecommunications

$4,695.00 – $10,000.00
Select options

Cloud Services: IaaS, PaaS, SaaS; Enterprise Applications Moving to Data Centers, 2014-2019

$4,695.00 – $10,000.00
Select options

VoIP and the SME: CableCos, Telcos and the Rise of Hosted Service Models, 2011-2016

$4,695.00 – $10,000.00
Select options

We started in 1990, and have seen, chronicled and analyzed the crests and troughs of the telecommunications industry. Along the way, we published close to two hundred market research reports, along with numerous custom consulting assignments.

Quick Links

  • Home
  • About Us
  • Careers
  • Reports
  • Blog
  • Privacy Policy
  • Newsletter
  • Sitemap
  • Press
  • Testimonials
  • Contact Us

Contact Us

2201 World Trade Center
Brigade Gateway Campus
Malleswaram
Bengaluru 560055 India

+1 973 541 9600, +91 80 6793 5731

marketing@insight-corp.com

Social Media

Copyright © 2020 Techgradient., and / or its Affiliates. All Rights Reserved. | See our Privacy Policy.
Powered By AGT INDIA
Select your currency
INR Indian rupee
USD United States (US) dollar