Description
Enterprise businesses are rediscovering the mobile device. These smartphones and tablets continue to create a greater proportion of Internet traffic, powered by a compellingly high differential in the growth rates of mobile devices versus conventional PCs/notebooks. Consequently Internet search engines have adapted by putting considerable resources into satisfying an increasingly mobile clientele. Mobile device-enabled search also open interesting possibilities in areas of voice activated search, GPS capabilities, and the role played by portable navigation devices. This report examines the resultant revenue opportunities for cellular operators, application developers, search engines, advertisers, content aggregators, navigation solution providers and managed services providers among others.
Hightlights
Enterprise businesses are rediscovering the mobile device. These smartphones and tablets continue to create a greater proportion of Internet traffic, powered by a compellingly high differential in the growth rates of mobile devices versus conventional PCs/notebooks. Consequently Internet search engines have adapted by putting considerable resources into satisfying an increasingly mobile clientele. Mobile device-enabled search also open interesting possibilities in areas of voiceactivated search, GPS capabilities, and the role played by portable navigation devices. This report examines the resultant revenue opportunities for cellular operators, application developers, search engines, advertisers, content aggregators, navigation solution providers and managed services providers among others.