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Cloud based Integrated Unified Communications Opportunity: Solutions, Services and Connectivity, 2016-2020

Publication Month : April 2016   |   Report Code : CLOUDIUC16   |   Pages : 100

In the early 1990s, one industry insider articulated a vision that has only now become a reality “"the network is the computer" (Scott McNealy, Sun Microsystems). The cloud has indeed become the creative visualization of computing on the Internet and in this study Insight Research presents a holistic view of ...

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In the early 1990s, one industry insider articulated a vision that has only now become a reality “"the network is the computer" (Scott McNealy, Sun Microsystems). The cloud has indeed become the creative visualization of computing on the Internet and in this study Insight Research presents a holistic view of cloud-based services and the criticality of an integrated unified communications (UC) capability as a part of the cloud. We emphasize the need for integrated UC because the following applications must be present in the cloud applications:
·     instant messaging (IM) and/or social networking and presence;

·     Internet protocol enabled private automatic branch exchange (IP-PBX);

·     unified messaging (UM); and

·     conferencing and collaboration.

In this study, INSIGHT Research examines the market from the perspective telecom operators (telcos), network equipment vendors, end-user original equipment manufacturers (OEMs), and managed service providers. Our analysis suggests that the principal revenue opportunities consists of: solutions, which include the hardware devices and software application platforms; services, which include a host of managed services spanning design through troubleshooting; and connectivity, which include wireless and wireline connectivity revenues. We break down the market for each application, which, in turn, is broken down along solutions, services, and connectivity revenue streams and also along geographical regions. INSIGHT’s regional segmentations are: United States (US); Rest of North America; Europe, Middle East, Africa (EMEA); Asia and Pacific (APAC); and Central + Latin America (CALA).

Report Excerpt

CHAPTER I EXECUTIVE SUMMARY

 

 

The growing Internet penetration rates, especially in the developing economies, have emboldened businesses to jump into cloud applications and for both business-to-business (B2B) and business-to-customer (B2C) communication.  It is noteworthy that Alibaba, one of the world’s largest e-retailers, is based in China, while India is one of the fastest growing markets for Amazon Web Services (AWS). Entire national economies, ranging from regulators to end-users, are displaying uncharacteristic agility to adapt to the cloud-based way of life. Apart from ubiquity, the cloud-based model provides invaluable financial flexibility, cherished dearly by small and medium businesses. The cloud also provides a strong insurance against infrastructural obsolescence.

Resource allocation and partitioning constructs such as virtualization have undergone a revolution of sorts since the beginning of this decade. As a result, there is little ambiguity about the migration of applications from dedicated servers to shared resources. Openness in interfacing has allowed cloud-based UC applications to blend themselves tightly with business-critical applications and software. The perception of communicating over the cloud continues to be on a positive trajectory.

In this regard, UC is an ingenious innovation that provides a single-shot picture of the presence and status of the individual to be contacted, and seamless interchange between application-based access modes to contact and interact with the individual. Placing UC in the cloud makes it easier for a multitude of small and medium businesses (SMBs) to adopt it. Cloud-enablement also allows larger companies to have flexibility in providing access to remote locations, or test specific application scenarios.

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Cloud-based, Integrated Unified Communications Opportunity: Solutions, Services and Connectivity, 2016-2020
 

 

a market research report

Report Excerpt
Table of Contents

Market Segmentation

Pricing Information
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Download the Free Executive Summary

In the early 1990s, one industry insider articulated a vision that has only now become a reality “"the network is the computer" (Scott McNealy, Sun Microsystems). The cloud has indeed become the creative visualization of computing on the Internet and in this study Insight Research presents a holistic view of cloud-based services and the criticality of an integrated unified communications (UC) capability as a part of the cloud. We emphasize the need for integrated UC because the following applications must be present in the cloud applications:
·     instant messaging (IM) and/or social networking and presence;

·     Internet protocol enabled private automatic branch exchange (IP-PBX);

·     unified messaging (UM); and

·     conferencing and collaboration.

In this study, INSIGHT Research examines the market from the perspective telecom operators (telcos), network equipment vendors, end-user original equipment manufacturers (OEMs), and managed service providers. Our analysis suggests that the principal revenue opportunities consists of: solutions, which include the hardware devices and software application platforms; services, which include a host of managed services spanning design through troubleshooting; and connectivity, which include wireless and wireline connectivity revenues. We break down the market for each application, which, in turn, is broken down along solutions, services, and connectivity revenue streams and also along geographical regions. INSIGHT’s regional segmentations are: United States (US); Rest of North America; Europe, Middle East, Africa (EMEA); Asia and Pacific (APAC); and Central + Latin America (CALA).

 

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Report Excerpt

CHAPTER I EXECUTIVE SUMMARY

 

 

The growing Internet penetration rates, especially in the developing economies, have emboldened businesses to jump into cloud applications and for both business-to-business (B2B) and business-to-customer (B2C) communication.  It is noteworthy that Alibaba, one of the world’s largest e-retailers, is based in China, while India is one of the fastest growing markets for Amazon Web Services (AWS). Entire national economies, ranging from regulators to end-users, are displaying uncharacteristic agility to adapt to the cloud-based way of life. Apart from ubiquity, the cloud-based model provides invaluable financial flexibility, cherished dearly by small and medium businesses. The cloud also provides a strong insurance against infrastructural obsolescence.

Resource allocation and partitioning constructs such as virtualization have undergone a revolution of sorts since the beginning of this decade. As a result, there is little ambiguity about the migration of applications from dedicated servers to shared resources. Openness in interfacing has allowed cloud-based UC applications to blend themselves tightly with business-critical applications and software. The perception of communicating over the cloud continues to be on a positive trajectory.

In this regard, UC is an ingenious innovation that provides a single-shot picture of the presence and status of the individual to be contacted, and seamless interchange between application-based access modes to contact and interact with the individual. Placing UC in the cloud makes it easier for a multitude of small and medium businesses (SMBs) to adopt it. Cloud-enablement also allows larger companies to have flexibility in providing access to remote locations, or test specific application scenarios.

 

 

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Market Segmentation

 

IM/Social Networking and Presence Revenues

    Solutions Revenues

    Services Revenues

    Connectivity Revenues

    Geographical Regions

        United States

        Rest of North America

        Europe, Middle East, Africa

        Asia and Pacific

        Central and Latin America

 

IP-PBX and Presence Revenues

    Solutions Revenues

    Services Revenues

    Connectivity Revenues

    Geographical Regions

        United States

        Rest of North America

        Europe, Middle East, Africa

        Asia and Pacific

        Central and Latin America

 

Unified Messaging Revenues

    Solutions Revenues

    Services Revenues

    Connectivity Revenues

    Geographical Regions

        United States

        Rest of North America

        Europe, Middle East, Africa

        Asia and Pacific

        Central and Latin America

 

Conferencing and Collaboration Revenues

    Solutions Revenues

    Services Revenues

    Connectivity Revenues

    Geographical Regions

        United States

        Rest of North America

        Europe, Middle East, Africa

        Asia and Pacific

        Central and Latin America

Table of Contents

 


Chapter I

Executive Summary

1.1 The Larger Picture
1.1.1 Improvement in Connectivity Infrastructure
1.1.2 Packet-Enablement of Communication Modes
1.1.3 Mobility
1.1.4 Macroeconomic Upswing
1.2 Report Organization
 

Chapter II
Setting The Tone For Cloud-Based Integrated Unified Communications


2.1 What is Cloud-Based Integrated UC?
2.1.1 Why Integrated UC?
2.2 Cloud-Based Integrated UC and Market Size
2.2.1 Exclusions
2.3 Motivation and History of Cloud-Based Integrated UC
2.3.1 Role Played by SIP
2.4 Benefits of UC
2.5 Introduction to Cloud-Based Integrated UC-Enabled Applications
2.5.1 IM/Social Networking and Presence
2.5.1.1 Instant Messaging
2.5.1.2 Social Networking
2.5.2 IP-PBX
2.5.3 UM
2.5.4 Conferencing and Collaboration
2.6 The Buyer’s Perspective
2.6.1 Solution Selection
2.6.1.1 Feature Considerations
2.6.1.2 Implementation Duration
2.6.1.3 Financial Outgo and Investment Protection
2.6.1.4 Business Benefits
2.6.1.5 Maintenance Overheads
2.6.2 Interworking With the Cloud-Based UC Provider
2.6.3 Solution Testing, Archiving and Compliance
2.6.4 Archiving and Compliance
 

Chapter III
Cloud, Integrated UC Applications, Mobility, and Case Studies


3.1 Cloud-Based Architecture
3.1.1 Concept of Virtualization
3.1.2 Types of Cloud Deployment
3.2 Benefits of Migrating to the Cloud
3.3 Architecture of Cloud-Based Integrated UC
3.4 Integrated UC Applications and the Cloud
3.4.1 IM/Social Networking, Presence, and the Cloud
3.4.1.1 Implications for Integrated UC
3.4.2 IP-PBX and the Cloud
3.4.2.1 Implications for Integrated UC
3.4.3 UM and the Cloud
3.4.3.1 Implications for Integrated UC
3.4.4 Conferencing, Collaboration and the Cloud
3.4.4.1 Implications for Integrated UC
3.5 Mobile versions of Cloud-Based Integrated UC Applications
3.6 Illustrative Case Studies
3.6.1 Multi-Vendor Solutions Offered by Telecom Companies—AT&T
3.6.2 Cloud-Based Integrated UC—the Cisco Way
3.6.3 Cloud-Based Integrated UC—the Lateral-Thinking Google
3.6.4 UM and Much More Through IBM Sametime
3.6.5 Skype for Business from Microsoft
3.6.6 Cloud-Based Conferencing from Polycom
3.6.7 Cloud-Based PBX from ShoreTel
3.6.8 Thinking Phones—Approaching Cloud-Based Integrated UC from a Pure Enterprise Application Perspective
3.6.9 Room from Unison—Challenging the Perception Status Quo


Chapter IV
Company Profiles
 

4.1 Telcos
4.2 Managed Service Providers
4.3 Application Developers
4.4 Device and Network Equipment Vendors
4.5 Company Profiles
4.5.1 AT&T
4.5.1.1 Solution Specifics
4.5.1.2 Analysis and Insights
4.5.2 BT
4.5.2.1 Solution Specifics
4.5.2.2 Analysis and Insights
4.5.3 Cisco
4.5.3.1 Solution Specifics
4.5.3.2 Analysis and Insights
4.5.4 CounterPath
4.5.4.1 Solution Specifics
4.5.4.2 Analysis and Insights
4.5.5 Google
4.5.5.1 Solution Specifics
4.5.5.2 Analysis and Insights
4.5.6 HP
4.5.6.1 Solution Specifics
4.5.6.2 Analysis and Insights
4.5.7 IBM
4.5.7.1 Solution Specifics
4.5.7.2 Analysis and Insights
4.5.8 iCore
4.5.8.1 Solution Specifics
4.5.8.2 Analysis and Insights
4.5.9 Microsoft
4.5.9.1 Solution Specifics
4.5.9.2 Analysis and Insights
4.5.10 Mitel
4.5.10.1 Solution Specifics
4.5.10.2 Analysis and Insights
4.5.11 Orange Business Services (OBS)
4.5.11.1 Solution Specifics
4.5.11.2 Analysis and Insights
4.5.12 Polycom
4.5.12.1 Solution Specifics
4.5.12.2 Analysis and Insights
4.5.13 ShoreTel
4.5.13.1 Solution Specifics
4.5.13.2 Analysis and Insights
4.5.14 Sprint
4.5.14.1 Solution Specifics
4.5.14.2 Analysis and Insights
4.5.15 Star2star
4.5.15.1 Solution Specifics
4.5.15.2 Analysis and Insights
4.5.16 T- Systems
4.5.16.1 Solution Specifics
4.5.16.2 Analysis and Insights
4.5.17 Telefonica
4.5.17.1 Solution Specifics
4.5.17.2 Analysis and Insights
4.5.18 Thinking Phones
4.5.18.1 Solution Specifics
4.5.18.2 Analysis and Insights
4.5.19 Unison
4.5.19.1 Solution Specifics
4.5.19.2 Analysis and Insights
4.5.20 Vodafone
4.5.20.1 Solution Specifics
4.5.20.2 Analysis and Insights
4.5.21 Vonage
4.5.21.1 Solution Specifics
4.5.21.2 Analysis and Insights
4.5.22 Verizon
4.5.22.1 Solution Specifics
4.5.22.2 Analysis and Insights
4.5.23 West IP Communications
4.5.23.1 Solution Specifics
4.5.23.2 Analysis and Insights
4.5.24 Wipro
4.5.24.1 Solution Specifics
4.5.24.2 Analysis and Insights


Chapter V
Taxonomy and Analysis of Quantitative Forecasts


5.1 Taxonomy of the Revenue Opportunity
5.2 Overall Revenue Opportunity
5.3 Research Methodology
5.4 Breakdown by Revenue Stream
5.4.1 Solutions Revenues
5.4.2 Services Revenues
5.4.3 Connectivity Revenues
5.4.3 Revenue Opportunity Summary
5.5 Breakdown by Geographical Region
5.5.1 US
5.5.2 Rest of North America
5.5.3 Europe, Middle East, Africa
5.5.4 Asia Pacific
5.5.5 Central + Latin America
5.5.6 Proportional Contribution
5.6 Breakdown by Application
5.6.1 Proportional Contribution
5.6.2 Cloud-Based integrated UC IM /Social Networking and Presence
5.6.2.1 Breakdown by Revenue Stream
5.6.2.2 Breakdown by Geographical Region
5.6.3 Cloud-Based Integrated UC Driven IP-PBX
5.6.3.1 Breakdown by Revenue Stream
5.6.3.2 Breakdown by Geographical Region
5.6.4 Cloud-Based Integrated UC-Driven UM
5.6.4.1 Breakdown by Revenue Stream
5.6.4.2 Breakdown by Geographical Region
5.6.5 Cloud-based Integrated UC Driven Conferencing and Collaboration
5.6.5.1 Breakdown by Revenue Stream
5.6.5.2 Breakdown by Geographical Region 

List for Tables:

List of Tables

Chapter IV

Table IV-1: Company role summary in the cloud-based hosted UC market

Chapter V

Table V-1: Cloud-based integrated UC solutions, sales and connectivity revenues (2014-2020)
Table V-2: Cloud-based integrated UC solution revenues (2014-2020)
Table V-3: Cloud-based integrated UC services revenues (2014-2020)
Table V-4: Cloud-based integrated UC connectivity revenues (2014-2020)
Table V-5: Cloud-based integrated UC solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020)
Table V-6: Cloud-based integrated UC solutions, sales and connectivity revenues, by geographical region (2014-2020)
Table V-7: Cloud-based integrated UC solutions, sales and connectivity revenue distribution, by geographical region (2014-2020)
Table V-8: Cloud-based integrated UC solutions, sales and connectivity revenues, by application (2014-2020)
Table V-9: Cloud-based integrated UC solutions, sales and connectivity revenue distribution, by application (2014-2020)
Table V-10: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenues, by revenue stream (2014-2020)
Table V-11: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020)
Table V-12: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenues, by geographical region (2014-2020)
Table V-13: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenue distribution, by geographical region (2014-2020)
Table V-14: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenues, by revenue stream (2014-2020)
Table V-15: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020) (%)
Table V-16: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenues, by geographical region (2014-2020)
Table V-17: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenue distribution, by geographical region (2014-2020)
Table V-18: Cloud-based integrated UC-driven unified messaging solutions, sales and connectivity revenues, by revenue stream (2014-2020)
Table V-19: Cloud-based integrated UC-driven unified messaging solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020)
Table V-20: Cloud-based integrated UC-driven unified messaging solutions, sales and connectivity revenues, by geographical region (2014-2020)
Table V-21: Cloud-based integrated UC-driven unified messaging solutions, sales and connectivity revenue distribution, by geographical region (2014-2020)
Table V-22: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenues, by revenue stream (2014-2020)
Table V-23: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020)
Table V-24: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenues, by geographical region (2014-2020)
Table V-25: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenue distribution, by geographical region (2014-2020)

List for Figures:

List of Figures

Chapter I

Figure I-1: Revenue opportunity for telecom stakeholders from cloud-based integrated UC (2014-2020) ($ Millions)

Chapter III

Figure III-1: IBM’s cloud perspective
Figure III-2: Types of cloud communications
Figure III-3: Framework of cloud-based integrated UC
Figure III-4: Web conferencing architecture
Figure III-5: ShoreTel Sky network organization
Figure III-6: A screenshot of the Room product

Chapter IV

Figure IV-1: List of user profiles
Figure IV-1: Schematic representation of Verizon’s UCCaaS model

Chapter V

Figure V-1: Taxonomy of the revenue opportunity
Figure V-2: Cloud-based integrated UC solutions, sales and connectivity revenue distribution, by revenue stream (2014-2020)
Figure V-3: Cloud-based integrated UC solutions, sales and connectivity revenues, by geographical region (2014-2020)
Figure V-4: Cloud-based integrated UC solutions, sales and connectivity revenues, by application (2014-2020)
Figure V-6: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenues, by revenue stream (2014-2020)
Figure V-6: Cloud-based integrated UC-driven IM and/or social networking and presence solutions, sales and connectivity revenues, by geographical region (2014-2020)
Figure V-7: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenues, by revenue stream (2014-2020)
Figure V-8: Cloud-based integrated UC-driven IP-PBX solutions, sales and connectivity revenues, by geographical region (2014-2020)
Figure V-10: Cloud-based integrated UC-driven unified messaging solutions, sales and connectivity revenues, by geographical region (2014-2020)
Figure V-11: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenues, by revenue stream (2014-2020)
Figure V-12: Cloud-based integrated UC-driven conferencing and collaboration solutions, sales and connectivity revenues, by geographical region (2014-2020)

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